Assured comprehension advertising system
First Claim
Patent Images
1. A method comprising the steps of:
- transmitting a message (12);
said message (12) being transmitted by a sender (10);
said message (12) being received by a recipient (14); and
composing said message (12) to include a first portion (16) and a second portion (18);
said sender (10) and said recipient (14) being limited to parties (19) who know of one another through an affiliation (27) with a common organization (24);
said organization (24) being a not-for-profit entity for providing benefits to children;
said recipient (14) is the parent of a child who participates in said organization (24);
said second portion (18) of said message (12) including an advertisement (22);
said advertiser (20) providing a payment (25) to said organization (24);
said organization (24) receiving a payment (25) from said advertiser (20) for the placement of said advertisement (22) in said message (12).
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Accused Products
Abstract
Methods and apparatus for providing messages (12) with embedded advertising (20) that are sent by a sender (10) to a recipient (14) who share an affiliation (27) with a common organization (24) are disclosed.
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Citations
59 Claims
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1. A method comprising the steps of:
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transmitting a message (12); said message (12) being transmitted by a sender (10); said message (12) being received by a recipient (14); and composing said message (12) to include a first portion (16) and a second portion (18); said sender (10) and said recipient (14) being limited to parties (19) who know of one another through an affiliation (27) with a common organization (24); said organization (24) being a not-for-profit entity for providing benefits to children; said recipient (14) is the parent of a child who participates in said organization (24); said second portion (18) of said message (12) including an advertisement (22); said advertiser (20) providing a payment (25) to said organization (24); said organization (24) receiving a payment (25) from said advertiser (20) for the placement of said advertisement (22) in said message (12). - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 56)
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27. A method as recited in claim 27, in which said information concerning said sports team includes information pertaining to a schedule.
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30. A method comprising the steps of:
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transmitting a message (12); said message (12) being transmitted by a sender (10); and receiving said message (12); said message (12) being received by a plurality of said recipients (14); said sender (10) and said recipient (14) being limited to parties (19) who know of one another through an affiliation (27) with a common organization (24); a significant portion of said plurality of recipients (14) residing in a statistical area having a demographic characteristic which is attractive to an advertiser (20); said message (12) including an advertisement (22); said advertiser (20) providing a payment (25) to said organization (24); said organization (24) receiving a payment (25) from said advertiser (20) in exchange for the placement of said advertisement (22) in said message (12). - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 54)
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43. A method comprising the steps of:
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transmitting a message (12); said message (12) being transmitted by a sender (10); and receiving said message (12); said message (12) being received by a recipient (14); said sender (10) and said recipient (14) being limited to parties (19) who know of one another through an affiliation (27) with a common organization (24); said organization (24) being a not-for-profit entity for providing benefits to children; said second portion (18) of said message (12) including an advertisement (22); said advertiser (20) providing a payment (25) to an intermediary (28) in exchange for the placement of said advertisement (22) in said message; said intermediary (28) providing a payment (25) to said organization (24) in exchange for the placement of said advertisement (22) in said message (12). - View Dependent Claims (44, 45, 46, 47, 55, 59)
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48. A method comprising the steps of:
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transmitting a message (12); said message (12) being transmitted by a sender (10); said message (12) being received by a plurality of said recipients (14); and composing said message (12) to include a first portion (16) and a second portion (18); said sender (10) and said recipient (14) being limited to parties (19) who know of one another through an affiliation (27) with a common organization (24); a significant portion of said plurality of recipients (14) residing in a statistical area having a demographic characteristic which is attractive to an advertiser (20); said second portion (18) of said message (12) including an advertisement (22); said advertiser (20) providing a payment (25) to an intermediary (28) in exchange for the placement of said advertisement (22) in said message (12); said intermediary (28) providing a payment (25) to said organization (24) in exchange for the placement of said advertisement (22) in said message (12). - View Dependent Claims (49, 50, 51, 52, 53, 57, 58)
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Specification