FRAGMENTED ADVERTISEMENTS FOR CO-LOCATED SOCIAL GROUPS
First Claim
1. A computer-implemented method comprising:
- identifying a group of participants for fragmented advertisement delivery;
determining a fragmented advertisement for the group of participants, the fragmented advertisement comprising a plurality of advertisement fragments that encourage interaction between participants for the fragmented advertisement to achieve a predefined goal of the fragmented advertisement; and
delivering the fragmented advertisement to the group of participants.
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Accused Products
Abstract
Systems and methods are disclosed for delivering a fragmented advertisement to a group of users identified as a group of participants for the fragmented advertisement. As used herein, a fragmented advertisement is an advertisement that includes two or more advertisement fragments each to be delivered to a different participant in a group of participants identified for the fragmented advertisement, where the two or more advertisement fragments encourage interaction between participants to achieve a predefined goal of the fragmented advertisement in order to obtain a corresponding advertisement benefit. For example, the predefined goal of a fragmented advertisement may be correctly answering a question (e.g., a trivia question), solving a puzzle, or the like. The advertisement benefit is preferably a coupon for a business, product, or service being advertised by the fragmented advertisement.
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Citations
25 Claims
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1. A computer-implemented method comprising:
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identifying a group of participants for fragmented advertisement delivery; determining a fragmented advertisement for the group of participants, the fragmented advertisement comprising a plurality of advertisement fragments that encourage interaction between participants for the fragmented advertisement to achieve a predefined goal of the fragmented advertisement; and delivering the fragmented advertisement to the group of participants. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A server comprising:
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a communication interface adapted to communicatively couple the server to a network; and a controller associated with the communication interface and adapted to; identify a group of participants for fragmented advertisement delivery; determine a fragmented advertisement for the group of participants, the fragmented advertisement comprising a plurality of advertisement fragments that encourage interaction between participants for the fragmented advertisement to achieve a predefined goal of the fragmented advertisement; and deliver the fragmented advertisement to the group of participants via the network.
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25. A computer readable medium storing software for instructing a controller of a computing device to:
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identify a group of participants for fragmented advertisement delivery; determine a fragmented advertisement for the group of participants, the fragmented advertisement comprising a plurality of advertisement fragments that encourage interaction between participants for the fragmented advertisement to achieve a predefined goal of the fragmented advertisement; and deliver the fragmented advertisement to the group of participants.
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Specification