MANAGEMENT OF ADVERTISEMENTS INSERTED IN TEXT/MULTIMEDIA MESSAGES

• US 20120066070A1
• Filed: 06/01/2009
• Published: 03/15/2012
• Est. Priority Date: 06/01/2009
• Status: Abandoned Application

• Current Assignee: Alcatel-Lucent SA (Nokia Corporation)
• Original Assignee: Alcatel-Lucent SA (Nokia Corporation)
• Inventors: Cai, Yigang, Li, Xiangyang
• Application Number:
  US13/320,073
• Publication Number:
  US 20120066070A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication

Abstract

Message filtering systems and associated methods are disclosed for filtering advertisements that are inserted in a text/multimedia message by an originating network. The message filtering system includes a criteria database that stores filter criteria defined for a user of a mobile device. The filter criteria are defined to filter advertisements on a per message basis based on the content of the advertisement and/or the source of the advertisement. The message filtering system further includes a message processor that receives a Mobile Terminated (MT) text/multimedia message from an originating network that is destined for the mobile device. The message processor identifies an advertisement inserted in the text/multimedia message by the originating network, and identifies the filter criteria defined for the user of the mobile device as stored in the criteria database. The message processor then filters the identified advertisement in the text/multimedia message based on the filter criteria.

Claims

1. A message filtering system implemented in a terminating network, the message filtering system comprising:

a criteria database operable to store filter criteria defined for a user of a mobile device for filtering advertisements in text/multimedia messages on a per message basis based on at least one of the content of the advertisement and the source of the advertisement; and

a message processor operable to receive a Mobile Terminated (MT) text/multimedia message from an originating network that is destined for the mobile device, to identify an advertisement inserted in the text/multimedia message by the originating network, to identify the filter criteria defined for the user of the mobile device as stored in the criteria database, and to filter the identified advertisement in the text/multimedia message based on the filter criteria.

2. The message filtering system of claim 1 wherein:

the message processor is further operable to modify the identified advertisement based on the filter criteria.

3. The message filtering system of claim 2 wherein:

the message processor is further operable to translate the identified advertisement from a first language to a second language based on the filter criteria.

4. The message filtering system of claim 2 wherein:

the message processor is further operable to remove one or more key words from the identified advertisement based on the filter criteria.

5. The message filtering system of claim 2 wherein:

the message processor is further operable to reduce the size of the identified advertisement based on the filter criteria.

6. The message filtering system of claim 1 wherein:

the message processor is further operable to delete the identified advertisement based on the filter criteria.

7. The message filtering system of claim 1 wherein:

the message processor is further operable to identify another advertisement based on the filter criteria, and to insert the other advertisement in the text/multimedia message.

8. The message filtering system of claim 1 wherein:

the message processor is further operable to generate a notification message, responsive to filtering the identified advertisement in the text/multimedia message, indicating that the advertisement was filtered, and to send the notification message to the originating network.

9. A method of filtering advertisements in text/multimedia messages in a terminating network, the method comprising:

storing filter criteria defined for a user of a mobile device for filtering advertisements in text/multimedia messages on a per message basis based on at least one of the content of the advertisement and the source of the advertisement;

receiving a Mobile Terminated (MT) text/multimedia message from an originating network that is destined for the mobile device;

identifying an advertisement inserted in the text/multimedia message by the originating network;

identifying the filter criteria defined for the user of the mobile device; and

filtering the identified advertisement in the text/multimedia message based on the filter criteria.

10. The method of claim 9 wherein filtering the identified advertisement comprises:

modifying the identified advertisement based on the filter criteria.

11. The method of claim 10 wherein modifying the identified advertisement comprises:

translating the identified advertisement from a first language to a second language based on the filter criteria.

12. The method of claim 10 wherein modifying the identified advertisement comprises:

removing one or more key words from the identified advertisement based on the filter criteria.

13. The method of claim 10 wherein modifying the identified advertisement comprises:

reducing the size of the identified advertisement based on the filter criteria.

14. The method of claim 9 wherein filtering the identified advertisement comprises:

deleting the identified advertisement based on the filter criteria.

15. The method of claim 9 further comprising:

identifying another advertisement based on the filter criteria; and

inserting the other advertisement in the text/multimedia message.

16. The method of claim 9 further comprising:

generating a notification message responsive to filtering the identified advertisement in the text/multimedia message indicating that the advertisement was filtered; and

sending the notification message to the originating network.

17. A computer readable medium tangibly embodying programmed instructions which, when executed by a computer system, are operable to execute a method of filtering advertisements in text/multimedia messages in a terminating network, the method comprising:

storing filter criteria defined for a user of a mobile device for filtering advertisements in text/multimedia messages on a per message basis based on at least one of the content of the advertisement and the source of the advertisement;

receiving a Mobile Terminated (MT) text/multimedia message from an originating network that is destined for the mobile device;

identifying an advertisement inserted in the text/multimedia message by the originating network;

identifying the filter criteria defined for the user of the mobile device; and

filtering the identified advertisement in the text/multimedia message based on the filter criteria.

18. The computer readable medium of claim 17 wherein filtering the identified advertisement comprises:

modifying the identified advertisement based on the filter criteria.

19. The computer readable medium of claim 17 wherein filtering the identified advertisement comprises:

deleting the identified advertisement based on the filter criteria.

20. The computer readable medium of claim 17 wherein the method further comprising:

generating a notification message responsive to filtering the identified advertisement in the text/multimedia message indicating that the advertisement was filtered; and

sending the notification message to the originating network.