METHOD AND APPARATUS FOR CONDUCTING OR FACILITATING A PROMOTION

• US 20120071235A1
• Filed: 09/06/2011
• Published: 03/22/2012
• Est. Priority Date: 02/18/2000
• Status: Active Grant

• Current Assignee: Inventor Holdings LLC (Walker Innovation Inc. (f/k/a Patent Properties, Inc.))
• Original Assignee: Walker Digital LLC (Walker Innovation Inc. (f/k/a Patent Properties, Inc.))
• Inventors: Walker, Jay S., Gelman, Geoffrey M., Jorasch, James A., Kim, Peter, Palmer, Timothy A., Allison, Scott B., Bemer, Keith, Golden, Andrew P.
• Granted Patent: US 8,366,544 B2
• Time in Patent Office: Days
• US Class Current: 463/29
• CPC Class Codes: A63F 13/49 Saving the game status; Pausing or ending the game
• CPC Class Codes: A63F 13/50 Controlling the output signals based on the game progress
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0213 Consumer transaction fees
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G07F 17/3206 Player sensing means, e.g. presence detection, biometrics
• CPC Class Codes: G07F 17/323 wherein the player is informed, e.g. advertisements, odds, instructions
• CPC Class Codes: G07F 17/3241 Security aspects of a gaming system, e.g. detecting cheating, device integrity, surveillance computer security G06F21/00
• CPC Class Codes: G07F 17/3244 Payment aspects of a gaming system, e.g. payment schemes, setting payout ratio, bonus or consolation prizes

Abstract

A method and apparatus for conducting a promotion and for distributing promotions to potential users provide a merchant or promotion organizer flexibility in the way they conduct the promotion as well as an ability to change one or more aspects of the promotion during the operation of the promotion. In accordance with one embodiment, such a promotion may provide for a game on a mobile device, wherein a locked outcome of the game may be unlocked using an unlock code. In one embodiment, a result of the locked outcome may correspond to an intra-game benefit.

Claims

1-162. -162. (canceled)

163. A mobile device operable to facilitate a game playable on the device, the device comprising:

an input mechanism for receiving input from a user of the mobile device;

a display screen for outputting results of the game;

a processor;

a memory, the memory storing a first software program for conducting the game on the device, a locked outcome of the game and a decryption algorithm for unlocking locked outcomes of the game;

the processor being operable with the first software program to;

allow the user to play the game by providing inputs via the input mechanism;

receive a signal comprising an unlock code;

unlock the locked outcome of the game using the unlock code and executing the decryption algorithm, thereby determining an unlocked outcome;

determine a result associated with the unlocked outcome, the result corresponding to an intra-game benefit; and

provide the intra-game benefit to the user by incorporating the result into the game while it is being played on the device by the user.

164. The mobile device of claim 163, wherein the processor being operable with the first software program to receive a signal comprising the unlock code comprises the processor being operable with the first software program to receive an input from the user via the input mechanism, the input comprising the signal.

165. The mobile device of claim 163, wherein the processor being operable with the first software program to receive a signal comprising the unlock code comprise the processor being operable with the first software program to receive a signal from a third party via a network via which the mobile device is operable to communicate with the third party.

166. The mobile device of claim 163, wherein the processor being operable with the first software program to receive a signal comprising the unlock code comprises the processor being operable with the first software program to:

receive a request to use a previously stored unlock code to unlock the locked outcome.

167. The mobile device of claim 163, wherein the locked outcome comprises an outcome stored in an encrypted form such that the result corresponding to the locked outcome is not discernible to the user without an acceptable unlock code being used to unlock the locked outcome and thereby allow a determination of the corresponding result.

168. The mobile device of claim 163, wherein the processor is further operable with the first software program to download the locked outcome over the internet prior to receiving the signal comprising the unlock code.

169. The mobile device of claim 163, wherein the processor is further operable with the first software program to receive indication of payment from the user, the payment being for the unlock code.

170. The mobile device of claim 169, wherein the processor being operable with the first software program to unlock the locked outcome using the unlock code comprises the processor being operable with the first software program to unlock the locked outcome using the unlock code only if it is first verified that payment for the unlock code has been provided by the user.

171. The mobile device of claim 163, wherein the intra-game benefit comprises an advancement within the game.

172. The mobile device of claim 171, wherein the advancement in the game is unobtainable by the player without use of the unlock code.

173. The mobile device of claim 163, wherein the memory stores a second software program for operating the device, and further wherein the processor is operable with the second software program to download at least one of the first software program and the decryption algorithm into the memory.

174. The mobile device of claim 163, wherein the processor is further operable with the first software program to verify that the user has completed a qualifying activity that is a prerequisite to unlocking the locked outcome.

175. The method of claim 174, wherein the qualifying activity is watching a specified television commercial.

176. The mobile device of claim 163, further comprising a GPS detector and wherein the processor is further operable with the first software program to:

detect a location of at least one of the user or the device by use of the GPS detector.

177. The mobile device of claim 176, wherein the processor being operable with the first software program to determine a result associated with the unlocked outcome comprises the processor being operable with the first software program to determine a result based on the location.

178. The mobile device of claim 163, wherein the intra-game benefit comprises at least one of an enhancement of the game, a modification of the game, a conclusion of the game, an increase in the user'"'"'s chances of winning the game, an increase in the user'"'"'s chances of successfully completing the game, continued access to the game or a game piece usable in the game.