METHOD AND APPARATUS FOR SAVING OR BOOKMARKING ADVERTISEMENTS FOR LATER VIEWING

• US 20120072272A1
• Filed: 09/27/2011
• Published: 03/22/2012
• Est. Priority Date: 03/10/2008
• Status: Abandoned Application

• Current Assignee: Hulu LLC (The Walt Disney Company)
• Original Assignee: Hulu LLC (The Walt Disney Company)
• Inventors: KILAR, JASON A., COLACO, JEAN-PAUL, TOM, RICHARD W., IVY, JESSICA P.
• Application Number:
  US13/246,604
• Publication Number:
  US 20120072272A1
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/105 of operating discs
• CPC Class Codes: G11B 27/322 used signal is digitally coded
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/23439 for generating different versions
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream
• CPC Class Codes: H04N 7/163 by receiver means only
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to save advertisements for later viewing.

Claims

1. A method of saving an advertisement for subsequent viewing, comprising the steps of:

transmitting first data to a user device, the first data comprising information for presenting a first interface depicting the advertisement;

receiving second data, the second data commanding the saving of the advertisement for subsequent viewing, the first data comprising an advertisement identifier; and

saving an index in response to the received second data, the index associated with the advertisement and a user of the user device.

2. The method of claim 1, wherein second data comprises a beacon call identifying the advertisement.

3. The method of claim 1, wherein:

the method further comprises the step of streaming the advertisement to the user device

the advertisement is being streamed when the second data is received; and

the second data comprises an interrupt command received while streaming the advertisement, the interrupt command ceasing the streaming of the advertisement and commanding the saving of the advertisement.

4. The method of claim 1, wherein:

the method further comprises the step of streaming the advertisement to the user device;

the advertisement is being streamed when the second data is received; and

the second data comprises a save command received while streaming the advertisement, the save command not ceasing the streaming of the advertisements and commanding the saving of the advertisement.

5. The method of claim 1, further comprising the steps of:

receiving third data, the third data comprising a command to recall the saved advertisement;

recalling the saved advertisement according to the index; and

transmitting fourth data comprising information for presenting second interface, the second interface for presenting a set of saved advertisements including the saved advertisement.

6. The method of claim 5, wherein the set of advertisements comprises an advertisement playlist.

7. The method of claim 6, wherein the advertising playlist comprises a temporally ordered list of the set of advertisements.

8. The method of claim 5, further comprising the steps of:

receiving fifth data, the fifth data comprising a selection of the saved advertisement for playback; and

streaming the saved advertisement to the user device.

23. The method of claim 6, wherein the advertising playlist comprises a temporally ordered list of the set of advertisements.

9. An apparatus for saving an advertisement for subsequent viewing, comprising:

a processor;

a memory coupled to the processor, the memory storing processor instructions comprising instructions for;

transmitting first data to a user device, the first data comprising information for presenting a first interface depicting the advertisement;

receiving second data, the second data commanding the saving of the advertisement for subsequent viewing streaming, the first data comprising an advertisement identifier; and

saving an index in response to the received second data, the index associated with the advertisement and a user of the user device.

10. The apparatus of claim 9, wherein second data comprises a beacon call identifying the advertisement.

11. The apparatus of claim 9, wherein:

the processor instructions further comprise the step of streaming the advertisement to the user device;

the advertisement is being streamed when the second data is received; and

the second data comprises an interrupt command received while streaming the advertisement, the interrupt command ceasing the streaming of the advertisement and commanding the saving of the advertisement.

12. The apparatus of claim 9, wherein:

the processor instructions further comprise instructions for streaming the advertisement to the user device;

the advertisement is being streamed when the second data is received; and

the second data comprises a save command received while streaming the advertisement, the save command not ceasing the streaming of the advertisements and commanding the saving of the advertisement.

13. The apparatus of claim 9, wherein the processor instructions further comprises instructions for:

receiving third data, the third data comprising a command to recall the saved advertisement;

recalling the saved advertisement according to the index; and

transmitting fourth data comprising information for presenting second interface, the second interface for presenting a set of saved advertisements including the saved advertisement.

14. The apparatus of claim 13, wherein the set of advertisements comprises an advertisement playlist.

15. The apparatus of claim 14, wherein the advertising playlist comprises a temporally ordered list of the set of advertisements.

16. The apparatus of claim 13, wherein the processor instructions further comprises instructions for:

receiving fifth data, the fifth data comprising a selection of the saved advertisement for playback; and

streaming the saved advertisement to the user device.

17. A method of saving an advertisement for subsequent viewing, comprising the steps of:

receiving first data in a user device, the first data comprising information for presenting a first interface depicting the advertisement; and

transmitting second data, the second data commanding the saving of the advertisement for subsequent viewing, the first data comprising an advertisement identifier;

wherein the index is saved in response to the received second data, the index associated with the advertisement and a user of the user device.

18. The method of claim 17, wherein second data comprises a beacon call identifying the advertisement.

19. The method of claim 17, wherein:

the method further comprises the step of receiving the advertisement in the user device;

the advertisement is being streamed when the second data is received; and

the second data comprises an interrupt command received while streaming the advertisement, the interrupt command ceasing the streaming of the advertisement and commanding the saving of the advertisement

20. The method of claim 17, wherein:

the method further comprises the step of receiving the advertisement in the user device;

the advertisement is being streamed when the second data is received; and

the second data comprises a save command received while streaming the advertisement, the save command not ceasing the streaming of the advertisements and commanding the saving of the advertisement.

21. The method of claim 17, further comprising the steps of:

transmitting third data, the third data comprising a command to recall the saved advertisement; and

receiving fourth data comprising information for presenting second interface, the second interface for presenting a set of saved advertisements including a saved advertisement recalled according to the index.

22. The method of claim 21, wherein the set of advertisements comprises an advertisement playlist.

24. The method of claim 21, further comprising the steps of:

transmitting fifth data, the fifth data comprising a selection of the saved advertisement for playback; and

receiving the saved advertisement in the user device.