BIOMETRIC AWARE CONTENT PRESENTATION

• US 20120072289A1
• Filed: 09/16/2010
• Published: 03/22/2012
• Est. Priority Date: 09/16/2010
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: NeuroFocus Inc. (Nielsen Holdings plc)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Application Number:
  US12/884,034
• Publication Number:
  US 20120072289A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

A content generation, presentation, and evaluation system identifies biometric factors to improve the effectiveness of content presented to subjects. Biometric factors include subject visual acuity ranges, color sensitivity spectrums, audio sensitivity spectrums, chemical sensitivity ranges, etc. Content is generated and/or modified to benefit from subject visual acuity ranges, spectral sensitivities, tactile sensitivities, etc. In particular examples, content is tailored and/or modified for particular individuals and groups based on acuity and sensitivity profiles of those individuals or groups. Neuro-response data can be analyzed to determine the effectiveness of biometric aware content and further enhance content generation.

Claims

1. A method, comprising:

receiving marketing materials and information identifying a target audience for the marketing materials;

obtaining biometric data associated with the target audience, the biometric data including visual acuity levels;

identifying a visual acuity range;

modifying the marketing materials using the biometric data to accentuate elements within a visual acuity range.

2. The method of claim 1, wherein elements outside the visual acuity range are animated.

3. The method of claim 1, wherein modified marketing materials are evaluated by obtaining neuro-response data from a plurality of subjects exposed to the modified marketing materials.

4. The method of claim 1, wherein biometric data includes audio spectrum sensitivities.

5. The method of claim 1, wherein biometric data includes chemical sensitivities.

6. The method of claim 1, wherein marketing materials comprise product labels, products, service offerings, signs,

7. The method of claim 1, wherein neuro-response data is collected using a plurality of modalities including Electronencephalography (EEG) and Electrooculography (EOG).

8. The method of claim 1, wherein obtaining neuro-response data comprises obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP).

9. The method of claim 1, wherein obtaining neuro-response data further comprises obtaining event related time-frequency analysis of the differential response to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands.

10. A system, comprising:

an interface configured to receive marketing materials and information identifying a target audience for the marketing materials;

a biometric data store configured to provide biometric data associated with the target audience, the biometric data including visual acuity levels;

a process configured to identify a visual acuity range and modifymodifying the marketing materials using the biometric data to accentuate elements within a visual acuity range.

11. The system of claim 10, wherein elements outside the visual acuity range are animated.

12. The system of claim 10, wherein modified marketing materials are evaluated by obtaining neuro-response data from a plurality of subjects exposed to the modified marketing materials.

13. The system of claim 10, wherein biometric data includes audio spectrum sensitivities.

14. The system of claim 10, wherein biometric data includes chemical sensitivities.

15. The system of claim 10, wherein marketing materials comprise product labels, products, service offerings, signs,

16. The system of claim 10, wherein neuro-response data is collected using a plurality of modalities including Electronencephalography (EEG) and Electrooculography (EOG).

17. The system of claim 10, wherein obtaining neuro-response data comprises obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP).

18. The system of claim 10, wherein obtaining neuro-response data further comprises obtaining event related time-frequency analysis of the differential response to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands.

19. An apparatus, comprising:

means for receiving marketing materials and information identifying a target audience for the marketing materials;

means for obtaining biometric data associated with the target audience, the biometric data including visual acuity levels;

means for identifying a visual acuity range;

means for modifying the marketing materials using the biometric data to accentuate elements within a visual acuity range.

20. The apparatus of claim 19, wherein elements outside the visual acuity range are animated.