Methods for Balancing Brand Perception on Computer Network Information Sources
First Claim
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1. A method, comprising the steps of:
- a) subscribing one or more subscribers to a brand notification service via a web-based graphical user interface, wherein said brand notification service is configured to notify said one or more subscribers in an event of a brand mention on one or more computer network information sources, wherein said web-based graphical user interface is achieved by a first computer-readable code on a server computer and by a second computer-readable code on a remote computer, and wherein said server computer and said remote computer are communicatively connected via a computer network,b) monitoring said one or more computer network information sources for said brand mention,c) determining one or more references located on said one or more computer network information sources and containing said brand mention,d) scoring said one or more references according to a predetermined scoring approach resulting in a brand mention score,e) determining whether said brand mention score is within a predetermined score range, andf) if said score is within said predetermined score range, then notifying said one or more subscribers of said brand mention and supplying said one or more subscribers with one or more links to said one or more references containing said brand mention.
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Abstract
Method of present invention provides for subscribing subscribers to a brand notification service, monitoring the computer network information sources for the brand mention, determining references located on the computer network information sources and containing the brand mention, scoring the references according to a predetermined scoring approach resulting in a brand mention score, determining whether the brand mention score is within a predetermined score range, and if the score is within the predetermined score range, then notifying the subscribers of the brand mention and supplying the subscribers with links to the references containing the brand mention.
17 Citations
26 Claims
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1. A method, comprising the steps of:
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a) subscribing one or more subscribers to a brand notification service via a web-based graphical user interface, wherein said brand notification service is configured to notify said one or more subscribers in an event of a brand mention on one or more computer network information sources, wherein said web-based graphical user interface is achieved by a first computer-readable code on a server computer and by a second computer-readable code on a remote computer, and wherein said server computer and said remote computer are communicatively connected via a computer network, b) monitoring said one or more computer network information sources for said brand mention, c) determining one or more references located on said one or more computer network information sources and containing said brand mention, d) scoring said one or more references according to a predetermined scoring approach resulting in a brand mention score, e) determining whether said brand mention score is within a predetermined score range, and f) if said score is within said predetermined score range, then notifying said one or more subscribers of said brand mention and supplying said one or more subscribers with one or more links to said one or more references containing said brand mention. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification