METHOD AND SYSTEM FOR DISPLAYING A WEB PAGE ADVERTISEMENT

• US 20120072813A1
• Filed: 11/27/2010
• Published: 03/22/2012
• Est. Priority Date: 09/17/2010
• Status: Active Grant

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: CHANDRA, Praphul, Manjunath, Geetha, Mathur, Nidhi
• Granted Patent: US 9,230,270 B2
• Time in Patent Office: Days
• US Class Current: 715/200
• CPC Class Codes: G06F 12/0888 using selective caching, e.g. bypass
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Presented is a method of displaying a web page advertisement on a computing device. A web page advertisement is segregated from content on the web page during a web browsing session. The web page advertisement is then cached on the computing device for display at a time later to the web browsing session.

Claims

1. A method of displaying a web page advertisement on a computing device, comprising:

segregating the web page advertisement from content on a web page during a web browsing session;

caching the web page advertisement; and

displaying the web advertisement at a time later to the web browsing session.

2. A method according to claim 1, wherein the web advertisement is displayed, at a time later to the web browsing session, based upon meeting of a pre-defined condition.

3. A method according to claim 2, wherein the pre-condition is a context defined by a provider of the web advertisement.

4. A method according to claim 2, wherein the pre-condition is a context defined by a user of the computing device.

5. A method according to claim 2, wherein the pre-condition is a preference defined by a user of the computing device.

6. A method according to claim 2, wherein the pre-condition is continuously or regularly monitored by a provider of the web advertisement.

7. A method according to claim 2, wherein the pre-condition is a pre-defined amount of time, representing a user'"'"'s willingness to view a web advertisement for the pre-defined amount of time, in lieu of viewing content on a web page.

8. A method according to claim 7, wherein the pre-defined amount of time may be auctioned amongst a plurality of web sites during or prior to a web browsing session.

9. A method according to claim 1, wherein the web advertisement is displayed at a time decided by a user of the computing device.

10. A method according to claim 1, wherein the web advertisement is cached on a computing device used for the web browsing session or another computing device.

11. A method according to claim 1, wherein the web advertisement is displayed on a computing device used for the web browsing session or another computing device.

12. A method according to claim 1, wherein the method steps are embodied in a widget.

13. A computing device for displaying a web page advertisement, comprising:

a processor configured to execute machine readable instructions to segregate the web page advertisement from content on a web page during a web browsing session;

a memory to cache the web page advertisement, and

a display system to display the web advertisement at a time later to the web browsing session.

14. A system according to claim 13, wherein the web advertisement is displayed based upon meeting of a pre-defined condition.

15. A system according to claim 13, wherein the computing device is a mobile device.