Automatic Customized Advertisement Generation System

• US 20120072936A1
• Filed: 09/20/2010
• Published: 03/22/2012
• Est. Priority Date: 09/20/2010
• Status: Abandoned Application

• Current Assignee: Rovi Technologies Corporation (Adeia Inc.)
• Original Assignee: Microsoft Corporation
• Inventors: Fuller, Andrew, Bar-Zeev, Avi, Perez, Kathryn Stone, Small, Sheridan Martin
• Application Number:
  US12/886,141
• Publication Number:
  US 20120072936A1
• Time in Patent Office: Days
• US Class Current: 725/10
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

A system for generating a customized advertisement for a user is provided. Multimedia content associated with a current broadcast is received and displayed. The multimedia content may include recorded video content, video-on-demand content, television content, television programs, advertisements, commercials, music, movies, video clips, and other on-demand media content. One or more users are identified in a field of view of a capture device connected to a computing device. User-specific information related to a user is tracked. An emotional response of a user to the multimedia content viewed by the user is tracked. A targeted advertisement is provided to a user based on the multimedia content viewed by the user, the user'"'"'s identification information and the user'"'"'s emotional response. The targeted advertisement is automatically customized based on the user-specific information related to the user to generate a customized advertisement for the user. The targeted and customized advertisement is displayed to the user during a pre-programmed time interval, via an audiovisual device connected to the computing device.

Claims

1. A computer-implemented method for generating a customized advertisement for one or more users viewing multimedia content via an audiovisual device, the computer-implemented method comprising:

receiving and displaying multimedia content associated with a current broadcast;

identifying one or more of the users in a field of view of a capture device connected to a computing device, the identifying comprising uniquely identifying the one or more users based on capturing at least one of a visual image and a depth image associated with the one or more users;

automatically tracking user-specific information related to the one or more users viewing the multimedia content based on the identifying;

providing the user-specific information to a remote computing system for analysis;

receiving a targeted advertisement for the one or more users from the remote computing system based on the analysis;

automatically generating a customized advertisement for the one or more users based on the targeted advertisement; and

displaying the customized advertisement to the one or more users during a pre-programmed time interval, via an audiovisual device connected to the computing device.

2. The computer-implemented method of claim 1, further comprising:

automatically tracking an emotional response of the one or more users to the multimedia content, the providing the user-specific information includes providing the emotional response of the one or more users to the multimedia content to the remote computing system, the targeted advertisement is targeted based on the provided user-specific information and the emotional response, the generating the customized advertisement includes customizing the received targeted advertisement based on the user-specific information and the emotional response.

3. The computer-implemented method of claim 2, wherein automatically tracking the emotional response of the one or more users to the multimedia content further comprises:

automatically tracking at least one of a movement, gesture, facial expression or a vocal response of the one of more users to the viewed multimedia content.

4. The computer-implemented method of claim 2, wherein:

the automatically tracking the user-specific information for the one or more users comprises tracking information about the one or more users friend'"'"'s list, the user'"'"'s stated preferred activities, the user'"'"'s friends'"'"' expressed preferences, the user'"'"'s social groups, photos, images, recorded videos, the user'"'"'s physical presence, demographic information and game-related information;

the automatically tracking the emotional response of the one or more users comprises tracking at least one of a movement, gesture, facial expression or a vocal response of the one of more users to the viewed multimedia content;

the generating the customized advertisement for the one or more users comprises accessing a configuration file associated with the targeted advertisement, identifying one or more configurable parameters and one or more non-configurable parameters in the configuration file, accessing modification rules associated with the one or more configurable parameters and automatically generating a customized advertisement for the one or more users based on at least the modification rules and the user-specific information.

5. The computer-implemented method of claim 1, wherein the user-specific information related to the one or more users comprises one or more of friend identities, personal preferences, friends'"'"' preferences, activities, photos, images, recorded videos, demographic information and game-related information associated with the one or more users.

6. The computer-implemented method of claim 1, further comprising:

anonymizing the information identifying the one or more users prior to automatically tracking the emotional response of the one or more users to the viewed multimedia content.

7. The computer-implemented method of claim 1, wherein automatically generating the customized advertisement for the one or more users is based on the user-specific information generated for the one or more users.

8. The computer-implemented method of claim 1, wherein automatically generating the customized advertisement for the one or more users further comprises:

accessing a configuration file associated with the targeted advertisement;

identifying one or more configurable parameters and one or more non-configurable parameters in the configuration file; and

accessing modification rules associated with the one or more configurable parameters, wherein the modification rules define a correlation between the data represented by the one or more configurable parameters and the user-specific information related to the one or more users.

9. The computer-implemented method of claim 8, wherein accessing the modification rules associated with the one or more configurable parameters further comprises:

identifying if the user-specific information specified in the modification rules associated with the one or more configurable parameters exists; and

automatically replacing the data represented by the one or more configurable parameters with the user-specific information defined by the modification rules to generate the customized advertisement for the one or more users.

10. The computer-implemented method of claim 1, further comprising:

displaying the targeted advertisement to the one or more users during a pre-programmed time interval, via an audiovisual device connected to the computing device.

11. One or more processor readable storage devices having processor readable code embodied on said one or more processor readable storage devices, the processor readable code for programming one or more processors to perform a method comprising:

automatically tracking user-specific information related to one or more users viewing multimedia content associated with a current broadcast;

receiving a targeted advertisement for the one or more users from a remote computing system;

accessing a configuration file associated with the targeted advertisement;

identifying one or more configurable parameters and one or more non-configurable parameters in the configuration file;

accessing modification rules associated with the one or more configurable parameters;

automatically generating a customized advertisement for the one or more users based on at least the modification rules and the user-specific information; and

displaying the customized advertisement to the one or more users during a pre-programmed time interval, via an audiovisual device.

12. One or more processor readable storage devices according to claim 11, wherein the modification rules define a correlation between the data represented by the one or more configurable parameters and the user-specific information associated with the one or more users.

13. One or more processor readable storage devices according to claim 11, wherein accessing the modification rules associated with the one or more configurable parameters further comprises:

identifying if the user-specific information specified in the modification rules associated with the one or more configurable parameters exists; and

automatically replacing the data represented by the one or more configurable parameters with the user-specific information defined by the modification rules to generate the customized advertisement for the one or more users.

14. One or more processor readable storage devices according to claim 11, wherein the user-specific information for the one or more users comprises one or more of the user'"'"'s friend'"'"'s list, the user'"'"'s stated preferred activities, the user'"'"'s friends'"'"' expressed preferences, the user'"'"'s social groups, photos, images, recorded videos, demographic information and game-related information associated with the one or more users.

15. One or more processor readable storage devices according to claim 11, wherein receiving a targeted advertisement for the one or more users further comprises:

automatically identifying one or more of the users viewing the multimedia content in a field of view of a capture device connected to a computing device; and

automatically tracking an emotional response of the one or more users to the multimedia content, in the field of view.

16. One or more processor readable storage devices according to claim 15, wherein receiving a targeted advertisement for the one or more users is further based on information identifying the multimedia content viewed by the one or more users, information identifying the one or users and the emotional response of the one or more users to the viewed multimedia content.

17. One or more processor readable storage devices according to claim 15, wherein automatically tracking the emotional response of the one or more users to the multimedia content further comprises:

automatically tracking at least one of a movement, gesture, facial expression or a vocal response of the one of more users to the viewed multimedia content.

18. An apparatus for generating a customized advertisement for one or more users, comprising:

a depth camera; and

a computing device connected to the depth camera to receive multimedia content associated with a current broadcast, identify one or more users in a field of view of a capture device, track user-specific information for the one or more users viewing the multimedia content, identify an emotional response of the one or more users to the multimedia content, receive a targeted advertisement for the one or more users based on at least one of information identifying the multimedia content viewed by the one or more users, information identifying the one or more users and the emotional response of the one or more users, and generate a customized advertisement for the one or more users based on the targeted advertisement and the user-specific information associated with the one or more users.

19. The apparatus of claim 18, wherein:

the computing device identifies the emotional response of the one or more users based on identifying a movement, gesture or a facial expression of the one or more users at run time.

20. The apparatus of claim 18, wherein:

the computing device identifies the emotional response of the one or more users based on identifying a vocal quality of the one or more users at run time.