System and Method for Measuring Audience Reaction to Media Content
First Claim
1. A system for measuring audience reaction to media content, comprising a terminal network device having a receiver connectable to a network such that transmissions of media content including video is receivable by said terminal network device and such that the media content is playable on a display monitor connectable to said terminal network device permitting the media content to be viewable by an individual at a remote end user location where said terminal network device is located, said terminal network device having an input for receiving data obtained by a sensor relating to an emotional response of the individual as the individual views the media content and having a transmitter for transmitting information of the emotional response of the individual in a return path on the network.
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Accused Products
Abstract
A system and method of measuring audience reaction to media content includes obtaining images or other information of each individual of the audience as the individual views the content and analyzing the images or other information with software to generate emotional response source data for each individual. The emotional response source data identifies the emotion or emotions or change of emotions of the individual as interpreted by the software. The emotional response source data of the individuals is aggregated to identify a set of primary emotions of the audience, and thereafter, the emotional response source data is re-evaluated in view of the primary emotions to refine and more accurately classify the emotional responses of each individual of the audience.
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Citations
22 Claims
- 1. A system for measuring audience reaction to media content, comprising a terminal network device having a receiver connectable to a network such that transmissions of media content including video is receivable by said terminal network device and such that the media content is playable on a display monitor connectable to said terminal network device permitting the media content to be viewable by an individual at a remote end user location where said terminal network device is located, said terminal network device having an input for receiving data obtained by a sensor relating to an emotional response of the individual as the individual views the media content and having a transmitter for transmitting information of the emotional response of the individual in a return path on the network.
- 8. A system for measuring audience reaction to media content, comprising an audience reaction server connectable to a network at a headend location of the network remote from end user terminal locations where individuals forming an audience view media content including video, said audience reaction server having at least one microprocessor with software for aggregating data of emotional responses of the individuals of the audience obtained at the end user terminal locations as the individuals view the media content to identify an emotional response of the audience as a whole during at least one predetermined segment of the media content displayed to the individuals.
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14. A method of measuring audience reaction to media content, comprising the steps of:
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for each individual of an audience, receiving information sensed from an individual as the individual views the media content including video; analyzing the information received during said receiving step electronically with software to generate emotional response source data of the individual corresponding to at least one predetermined segment of the media content, the emotional response source data identifying an emotional response of the individual as interpreted by the software; and re-evaluating the emotional response source data of each individual in view of information concerning aggregate emotional response source data of audience reaction as a whole to accurately classify the emotional response of each individual of the audience to generate re-evaluated emotional response data for each individual. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22)
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Specification