METHODS, APPARATUS, AND SYSTEMS TO COLLECT AUDIENCE MEASUREMENT DATA
First Claim
13. A system to collect audience measurement data comprising:
- a set of active audience metering systems, each of the active audience metering systems located in a respective panelist household and including a respective meter to collect program identification data and a respective people meter; and
a set of legacy audience metering systems, each of the legacy audience metering systems formerly an active audience metering system and each of the legacy audience metering systems located in a respective panelist household and including a respective meter to collect program identification data.
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Accused Products
Abstract
Methods, apparatus, and systems to collect audience measurement data are disclosed. A disclosed example method includes collecting first program identification data and audience identification data during a first time period, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a people meter, developing audience member behavior data based on the first program identification data and the audience identification data collected in the first time period, collecting second program identification data in a second time period after the first time period without collecting audience identification data, and identifying the audience members associated with the second program identification data based on the audience member behavior data.
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Citations
35 Claims
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13. A system to collect audience measurement data comprising:
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a set of active audience metering systems, each of the active audience metering systems located in a respective panelist household and including a respective meter to collect program identification data and a respective people meter; and a set of legacy audience metering systems, each of the legacy audience metering systems formerly an active audience metering system and each of the legacy audience metering systems located in a respective panelist household and including a respective meter to collect program identification data. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21)
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22. An apparatus to collect audience measurement data comprising:
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a people meter interface to collect audience identification data during a first time period, the audience identification data being collected by prompting audience members in a monitored household to self-identify using a people meter communicatively coupled to the people meter interface; a programming measurement circuitry to collect first program identification data during the first time period and second program identification data during a second time period after the first time period; and a behavior processor to; develop audience member behavior data based on the first program identification data and the audience identification data collected in the first time period; and identify the audience members associated with the second program identification data based on the audience member behavior data. - View Dependent Claims (24, 25, 26)
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27. A machine-accessible medium having instructions stored thereon that, when executed, cause a machine to:
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collect first program identification data and audience identification data during a first time period, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a people meter; develop audience member behavior data based on the first program identification data and the audience identification data collected in the first time period; collect second program identification data in a second time period after the first time period without collecting audience identification data; and identify the audience members associated with the second program identification data based on the audience member behavior data. - View Dependent Claims (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 28, 29, 30, 31, 32)
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28-1. A machine-accessible medium as defined in claim 27, wherein the instructions, when executed, cause the machine to collect the second program identification data without collecting the audience identification data by not prompting the audience members to self-identify.
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33. A method of collecting audience measurement data in a monitored household, the method comprising:
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collecting first program identification data and audience identification data during a first time period, the audience identification data being collected by prompting audience members in the monitored household to self-identify while the audience members are consuming first media provided by a first type of media system; developing audience member behavior data based on the first program identification data and the audience identification data collected in the first time period; collecting second program identification data during a second time period after the first time period without collecting audience identification data while the audience members are consuming second media provided by a second type of media system different from the first type of media system; and identifying the audience members associated with the second program identification data based on the audience member behavior data. - View Dependent Claims (34, 35)
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Specification