ADVERTISING SERVICE BASED ON CONTENT AND USER LOG MINING

• US 20120078715A1
• Filed: 12/02/2011
• Published: 03/29/2012
• Est. Priority Date: 03/20/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Li, Li, Najm, Tarek, Li, Ying, Chen, Zheng, Zeng, Hua-Jun, Tang, Ke, Yang, Zhifeng, Zeng, FengPing, Wang, Xianfang, Zang, Benyu, Wang, Jian, Dai, Xiafeng
• Application Number:
  US13/310,103
• Publication Number:
  US 20120078715A1
• Time in Patent Office: Days
• US Class Current: 705/14.52
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics

Abstract

A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher'"'"'s websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided.

Claims

1. A method for identifying webpages associated with demographic attributes of registered users for the placement of advertisements on the webpages by an advertiser, the method comprising:

receiving, from an advertiser, an indication of a demographic attribute useable to identify one or more webpages that have been accessed by a subset of registered users, the registered users in the subset being associated with the demographic attribute;

identifying, via a computing device having a processor, the subset of registered users from a plurality of registered users based on the demographic attribute;

identifying the one or more webpages that have been accessed by the subset of registered users; and

providing an indication of the one or more webpages to the advertiser for placement of an advertisement.

2. The method of claim 1, wherein an indication of each registered user in the plurality of registered users is stored in an index in association with indications of demographic attributes associated with each of the registered users and with indications of webpages accessed by each of the registered users.

3. The method of claim 2, wherein the subset of registered users is identified from the index.

4. The method of claim 2, wherein the one or more webpages is identified from the index.

5. The method of claim 1, wherein the plurality of registered users are registered with one or more of a search service and a content manager.

6. The method of claim 5, wherein the plurality of registered users provide the demographic attribute during registration with the one or more of the search service and content manager.

7. The method of claim 1, wherein the one or more webpages are associated with publishers that are registered with one or more of a search service and a content manager.

8. The method of claim 1, wherein providing the indication of the one or more webpages to the advertiser for placement of an advertisement further comprises:

ordering the one or more webpages based on popularity with the registered users.

9. A method for providing demographic information associated with webpages to an advertiser, the method comprising:

receiving, from an advertiser, a keyword useable to identify demographic attributes associated with a plurality of webpages based on registered users that have accessed the plurality of webpages;

executing, via a computing device having a processor, a search query based on the keyword to identify the plurality of webpages;

identifying the plurality of registered users that have accessed one or more of the plurality of webpages;

obtaining the demographic attributes of the plurality of registered users from an index that stores the demographic attributes of the plurality of registered users in association with indications of the webpages that have been accessed by the plurality of registered users; and

providing an indication of the demographic attributes to the advertiser.

10. The method of claim 9, further comprising:

identifying a second plurality of registered users that have submitted search queries that include a search term that is the same or similar to the keyword;

obtaining demographic attributes of the second plurality of registered users from the index, the index storing the demographic attributes of the second plurality of registered users in association with webpages that have been accessed by the second plurality of registered users; and

providing an indication of the demographic attributes to the advertiser.

11. The method of claim 9, wherein the plurality of registered users are identified from the index.

12. The method of claim 10, wherein the second plurality of registered users are identified from the index.

13. The method of claim 10, wherein one or more of the registered users is in both the plurality of registered users and the second plurality of registered users.

14. A method for identifying webpages that have been accessed by members of a target market of an advertiser for the placement of advertisements on the webpages, the method comprising:

receiving, from an advertiser, a demographic attribute and a keyword that are useable to identify one or more webpages that have been accessed by at least a subset of a plurality of registered users;

determining, via a computing device having a processor, a first subset of the plurality of registered users that have executed a search query that includes the keyword as a search term, the search term being stored in an index in association with demographic attributes of the plurality of registered users and in further association with webpages accessed by the plurality of registered users;

identifying, from the index, a first set of webpages that have been accessed by the first subset of registered users;

determining a second subset of the plurality of registered users that are associated with the demographic attribute, the first and second subsets of registered users being the same or different;

identifying a second set of webpages that have been accessed by the second subset of registered users;

determining a third set of webpages comprising webpages that are in both the first and second sets of webpages; and

providing the third set of webpages to the advertiser for the placement of an advertisement.

15. The method of claim 14, wherein the registered users are registered with one or more of a search service and a content manager.

16. The method of claim 15, wherein the registered users provide one or more demographic attributes during registration with the one or more of the search service and content manager.

17. The method of claim 14, wherein the first, second, and third sets of webpages are associated with publishers that are registered with one or more of a search service and a content manager.

18. The method of claim 14, wherein an indication of one or more additional demographic attributes of registered users that have accessed the third set of webpages is provided with the third set of webpages.

19. The method of claim 14, wherein an indication of a method used by registered users to access the third set of webpages is provided with the third set of webpages.

20. The method of claim 14, further comprising:

receiving an indication of a method used to access the one or more webpages;

determining a fourth set of webpages that includes webpages of the third set that have been accessed by registered users using the indicated method.