System and method for effectively performing an advertisement selection procedure

• US 20120078717A1
• Filed: 09/23/2010
• Published: 03/29/2012
• Est. Priority Date: 09/23/2010
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Smith, Tim, Noronha, Austin, Frazier, Milton, Rainier, Rajiv, Jacobs, Stephen, Loughery, Donald L. III
• Application Number:
  US12/924,215
• Publication Number:
  US 20120078717A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and method for implementing an information distribution network includes an information service that is configured to provide information distribution services through the information distribution network. User devices are utilized by device users to communicate with the information service for receiving the information distribution services. Transport structures are implemented for communicating with various network entities in the information distribution network to collect appropriate metadata. An advertisement selector utilizes an advertisement selection algorithm for evaluating the collected metadata during the advertisement selection procedure to thereby identify targeted advertisements for providing to user devices through the information distribution network.

Claims

1. A system for performing an advertisement selection procedure in an information distribution network, comprising:

an information service that is configured to provide information distribution services through said information distribution network;

user devices that device users utilize to communicate with said information service for receiving said information distribution services; and

an advertisement selector that evaluates metadata during said advertisement selection procedure to thereby identify targeted advertisements for providing to said user devices through said information distribution network.

2. The system of claim 1 further comprising a transport structure that communicates with network entities in said information distribution network, said transport structure collecting said metadata for performing said advertisement selection procedure.

3. The system of claim 1 wherein said metadata includes user metadata regarding said device users, device metadata regarding said user devices, location metadata for said user devices, and advertisement metadata regarding said targeted advertisements.

4. The system of claim 3 wherein said user metadata includes past and present user behaviors including user purchasing transactions and user Internet browsing patterns.

5. The system of claim 3 wherein said user metadata includes personal profile information including a personal name, a gender, an age, a religion, hobbies, interests, an occupation, a marital status, a residence, income, and personal preferences of said device users.

6. The system of claim 3 wherein said device metadata includes specific functionalities, operating capabilities, and characteristics of said user devices.

7. The system of claim 3 wherein said advertisement metadata includes specific advertisement objectives that define advertising goals for said targeted advertisements, said advertisement metadata also including advertisement characteristics that include ad formats, ad lengths, ad media types, and pricing information regarding advertised products.

8. The system of claim 3 wherein said advertisement metadata includes sets of advertisement instructions corresponding to each of said targeted advertisements, said advertisement instructions specifying selection criteria for performing said advertisement selection procedure, said selection criteria including when an advertisement should be displayed, how said advertisement should be displayed, how often said advertisement should be displayed, one or more formats in which said advertisement should be displayed, and to what intended audience said advertisement should be displayed.

9. The system of claim 3 wherein said location metadata includes current and past locations of said user devices including location coordinates and corresponding times that are obtained from GPS modules of said user devices.

10. The system of claim 2 further comprising a transport server that monitors and controls operations of said transport structure in said information distribution network.

11. The system of claim 10 wherein said advertisement selector is implemented in said transport server to perform said advertisement selection procedure on behalf of said user devices.

12. The system of claim 11 wherein said advertisement selector is implemented in one or more of said user devices to locally perform said advertisement selection procedure.

13. The system of claim 1 wherein said device users provide user feedback metadata that includes interactive communications from said device users to indicate either a positive or a negative reaction to said targeted advertisements, negative inputs from said device users being utilized to create a blacklist of banned advertisements.

14. The system of claim 1 wherein an advertisement selection algorithm is utilized to evaluate and identify said targeted advertisements in light of advertisement selection factors.

15. The system of claim 14 wherein said advertisement selection factors are emphasized or de-emphasized by assigning weighting values that depend on relative priorities of said advertisement selection factors.

16. The system of claim 14 wherein said advertisement selection factors include device user information, user device information, geographical location information, user behavior information, advertisement objectives, and advertisement characteristics.

17. The system of claim 16 wherein said advertisement selection algorithm is expressed as a sum of weighted ad selection factors according to a formula:

Ad Selection Score=w₁(UI)+w₂(DI)+w₃(LI)+w₄(UB)+w₅(AO)+w₆(AC)

where w₁, w₂, w₃, w₄, w₅, and w₆ are respective weighting factors, UI is said device user information, DI is said user device information, LI is said geographical location information, UB is said device user behavior, AO is said advertisement objectives, and AC is said advertisement characteristics.

18. A user device comprising:

a device application that manages metadata that is related to said user device and to a device user of said user device; and

an advertisement selector that evaluates said metadata during an advertisement selection procedure to thereby identify targeted advertisements for providing to said user device through said information distribution network.

19. The user device of claim 18 further comprising a transport structure that communicates with network entities in said information distribution network, said transport structure collecting said metadata for performing said advertisement selection procedure.

20. The user device of claim 18 wherein said metadata includes user metadata regarding said device user, device metadata regarding said user device, location metadata for said user device, and advertisement metadata regarding said targeted advertisements.

21. The user device of claim 18 wherein an advertisement selection algorithm is utilized to evaluate and identify said targeted advertisements in light of advertisement selection factors.

22. The user device of claim 21 wherein said advertisement selection factors include device user information, user device information, geographical location information, user behavior information, advertisement objectives, and advertisement characteristics.