VIRTUAL DESKTOP SERVICE WITH TARGETED ADVERTISEMENT

• US 20120078720A1
• Filed: 09/28/2010
• Published: 03/29/2012
• Est. Priority Date: 09/28/2010
• Status: Abandoned Application

• Current Assignee: ZeroDesktop, Inc.
• Original Assignee: Startforce, Inc. (ZeroDesktop, Inc.)
• Inventors: Pappas, Jonathan R., Pesek, Frank C., Song, Young G., Sah, Richard
• Application Number:
  US12/892,259
• Publication Number:
  US 20120078720A1
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: G06F 8/38 for implementing user interfaces
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Presenting advertisements in graphical user interfaces associated with virtual computers based on user profiles and information about user activities on the virtual computers. A computer device for instantiating the virtual computers analyses user profiles and the user activity information. Based on the analysis, the computer device selects advertisements for presentation to users. The computer device includes the selected advertisements in data objects for transmittal to user terminals of the users. The user terminals generate user interface elements for displaying the graphical user interfaces based on the received data objects. The users may take actions based on the advertisements presented in the graphical user interfaces. By presenting the advertisements, the service provider of computer virtual desktop service may collect monetary compensation from advertisers.

Claims

1. A method of virtualizing a plurality of computers at a computing device, comprising:

selecting one or more advertisements from a plurality of advertisements;

converting the one or more selected advertisements into one or more advertisement objects configured for transmittal over a network;

including the one or more advertisement objects in first data objects for generating user interface elements at a user terminal; and

sending the first data objects over the network to a user terminal to generate a graphical user interface for accessing a computer virtualized at the computing device, the graphical user interface displaying the user interface elements and the one or more selected advertisements.

2. The method of claim 1, further comprising:

receiving event information representing selection of an advertisement at the user terminal;

generating a second data object including a media item associated with the advertisement selected at the user terminal; and

sending the second data object to the user terminal over the network.

3. The method of claim 2, wherein the second data object comprises at least one of an image, a video clip, a webpage or an animation.

4. The method of claim 2, further comprising updating statistical information associated with the advertisement selected at the user terminal.

5. The method of claim 1, wherein converting the one or more selected advertisements comprises encoding and packaging the one or more selected advertisements into one or more JSON objects (JavaScript Object Notation).

6. The method of claim 1, wherein the one or more advertisements are selected at the computing device based on a user profile or information related to user activity associated with the virtualized computer.

7. The method of claim 6, wherein the user profile comprises at least one of user'"'"'s contact information, the user'"'"'s demographic information, the user'"'"'s preferred language, the user'"'"'s geographic location, and the user'"'"'s field of interest.

8. The method of claim 1, wherein the computing device sends the first data objects to the user terminal using HTTP (Hypertext Transfer Protocol) or its variant protocol.

9. The method of claim 1, further comprising selecting a mode of presenting the one or more advertisements on the user terminal.

10. The method of claim 9, wherein the mode of presentation comprises at least one of:

a first mode where at least one advertisement is displayed at a stationary location in the graphical user interface;

a second mode where at least one advertisement blinks, changes shape, changes size or location in the graphical user interface;

a third mode where at least one advertisement appears as a background image;

a fourth mode where at least one advertisement appears in a login screen for accessing the virtualized computer;

a fifth mode where at least one advertisement appears in a screen saver;

a sixth mode where at least one advertisement appears in a label of an application window;

a seventh mode where at least one advertisement is overlaid on a graphical user interface element representing a file or folder;

an eighth mode where at least one advertisement appears in a graphical user element indicating loading of an application; and

a ninth mode where at least one advertisement appears in a dialog box.

11. The method of claim 1, further comprising displaying numbers of items associated with the one or more selected advertisements remaining at a business establishment in proximity to the user terminal.

12. The method of claim 1, comprising storing a computer profile for each virtual computer, the computer profile comprising at least one of (i) information associated with the graphical user elements, (ii) user preferences associated with the virtual computer, (iii) information about association of file types with application programs, (iv) language associated with a user of the user terminal, (v) application permissions for controlling availability of application to the user terminal and (vi) user'"'"'s geographic location.

13. A computer system for virtualizing a plurality of computers, comprising:

an advertisement database storing a plurality of advertisements;

an advertisement selection engine configured to select one or more advertisements from the advertisement database;

an advertisement manager configured to;

receive the selected one or more advertisements; and

convert the one or more received advertisements into one or more advertisement objects configured for transmittal over a network;

including the one or more advertisement objects in first data objects for generating user interface elements at a user terminal; and

a communication module configured to send the first data objects over the network to a user terminal to generate a graphical user interface for accessing a computer virtualized at the computing device, the graphical user interface displaying the user interface elements and the one or more selected advertisements.

14. The computer system of claim 13, wherein the advertisement manager is further configured to:

receive event information representing selection of an advertisement at the user terminal; and

generate a second data object including a media item associated with the advertisement selected at the user terminal, the second data sent to the user terminal over the network.

16. The computer system of claim 13, wherein the advertisement selection engine is configured to select the one or more advertisements based on a user profile or information related to user activity associated with the virtualized computer, wherein the user profile comprises at least one of user'"'"'s contact information, the user'"'"'s demographic information, the user'"'"'s preferred language, the user'"'"'s geographic location and the user'"'"'s field of interest.

17. The computer system of claim 13, wherein the advertisement manager is configured to encode and package the one or more selected advertisements into one or more JSON objects (JavaScript Object Notation).

18. The computer system of claim 13, wherein the communication module is configured to send the first data objects to the user terminal using HTTP (Hypertext Transfer Protocol) or its variant protocol.

19. The computer system of claim 13, wherein modes of presenting the one or more selected advertisements at the user terminal comprises at least one of:

a first mode where at least one advertisement is displayed at a stationary location in the graphical user interface;

a second mode where at least one advertisement blinks, changes shape, changes size or location in the graphical user interface;

a third mode where at least one advertisement appears as a background image;

a fourth mode where at least one advertisement appears in a login screen for accessing the virtualized computer;

a fifth mode where at least one advertisement appears in a screen saver;

a sixth mode where at least one advertisement appears in a label of an application window;

a seventh mode where at least one advertisement is overlaid on a graphical user interface element representing a file or folder;

an eighth mode where at least one advertisement appears in a graphical user element indicating loading of an application; and

a ninth mode where at least one advertisement appears in a dialog box.

15. The computer system of 14, wherein the advertisement manager is further configured to update statistical information associated with the advertisement selected at the user terminal.

20. A computer-readable storage medium storing instructions thereon, the instructions when executed by a processor in a computing device for virtualizing a plurality of computers, cause the processor to:

select one or more advertisements from a plurality of advertisements;

convert the one or more selected advertisements into one or more advertisement objects configured for transmittal over a network;

include the one or more advertisement objects in first data objects for generating user interface elements at a user terminal; and

send the first data objects over the network to a user terminal to generate a graphical user interface for accessing a computer virtualized at the computing device, the graphical user interface displaying the user interface element and the one or more selected advertisements.