ADVERTISEMENT MANAGEMENT

• US 20120084138A1
• Filed: 10/05/2010
• Published: 04/05/2012
• Est. Priority Date: 10/05/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Anantha, Anoop, Krishnan, Murali R.
• Application Number:
  US12/898,131
• Publication Number:
  US 20120084138A1
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Advertisement management techniques are described. In one or more implementations, a plurality of identifiers are collected of advertisements communicated to respective ones of a plurality of mobile communication devices, each identifier exposed by a respective mobile communication device at a physical location of a merchant. A monetary amount is calculated to be provided to a service that was involved in providing the one or more advertisements to the mobile communication device.

Claims

1. A method implemented by one or more servers, the method comprising:

collecting a plurality of identifiers of advertisements communicated to respective ones of a plurality of mobile communication devices, each said identifier exposed by a respective said mobile communication device at a physical location of a merchant; and

calculating a monetary amount to be provided to a service that was involved in providing the one or more said advertisements to the mobile communication device.

2. A method as described in claim 1, wherein at least one said advertisement was communicated to the mobile communication device responsive to selection of an option in a webpage to cause the communication.

3. A method as described in claim 2, wherein the webpage is displayed and the option is selected using a computing device that is not the mobile communication device.

4. A method as described in claim 1, wherein at least one said advertisement was communicated to the mobile communication device from a kiosk.

5. A method as described in claim 1, wherein at least one said advertisement is communicated to a respective said mobile communication device via a television.

6. A method as described in claim 1, wherein at least one said identifier is exposed by the respective said mobile communication device through display of the identifier by a display device of the mobile communication device at the physical location of the merchant.

7. A method as described in claim 1, wherein at least one said identifier is exposed by the respective said mobile communication device using near field technology.

8. A method as described in claim 1, wherein the service is configured to provide search results over an Internet.

9. A method as described in claim 1, wherein the monetary amount is calculated at least in part to reflect a cost-per-visit.

10. A method as described in claim 9, wherein the cost-per-visit is calculated to provide remuneration regardless of whether the advertisements resulted in a purchase of a good or service from the merchant.

11. A method implemented by one or more servers of a search service, the method comprising:

receiving a search request via an Internet to perform an Internet search; and

transmitting search results to a computing device that originated the request, the search results including an option to cause an advertisement to be communicated to a particular mobile communication device.

12. A method as described in claim 11, wherein the option includes a feature to identify the particular mobile communication device that is to receive the advertisement.

13. A method as described in claim 12, wherein the feature to identify the particular mobile communication device is a telephone number of the mobile communication device.

14. A method as described in claim 11, wherein the advertisement includes an identifier that is usable to track whether the advertisement was successful in getting a user of the mobile communication device to a physical location of a merchant that corresponds to the advertisement.

15. A method as described in claim 11, further comprising receiving an indication of a monetary amount that is to be provided to the search service from advertisers that provided the advertisement.

16. A method as described in claim 11, further comprising receiving an indication of a monetary amount that is to be provided to the search service from one or more merchants that corresponds to the advertisement for a visit by the mobile communication device to a physical location of the one or more merchants.

17. A method as described in claim 11, further comprising modeling user preferences based on transactions performed in conjunction with one or more merchants that correspond to the advertisements that are tracked using an identifier included in the advertisement.

18. A mobile communication device comprising one or more modules that are configured to:

provide telephone functionality including an ability to make and receive telephone calls;

communicate credentials to purchase a good or service at a physical location of a merchant that is to provide the good or service; and

expose an identifier of an advertisement to the merchant, the identifier usable by the merchant to track that the mobile communication device has visited the physical location of the merchant and has obtained the advertisement.

19. A mobile communication device of claim 18, wherein the identifier of the advertisement is usable by the merchant to track purchases made using the mobile communication device regardless of whether the advertisement was applied to the purchases.

20. A mobile communication device of claim 18, wherein the credentials include credit card information that is provisioned on the mobile communication device using a secure element implemented in hardware.