COMPOSITION OF CUSTOMIZED PRESENTATIONS ASSOCIATED WITH A SOCIAL MEDIA APPLICATION

• US 20120084666A1
• Filed: 09/30/2010
• Published: 04/05/2012
• Est. Priority Date: 09/30/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hickman, Ryan
• Granted Patent: US 8,607,146 B2
• Time in Patent Office: Days
• US Class Current: 715/751
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

According to a general aspect, a method can include receiving a request, triggered via a consumer account, to access, using a social media application, a plurality of sharer content. The sharer content can be associated with a sharer account using the social media application. The method can include retrieving, in response to the request, a consumer value and a relationship value. The consumer value can represent an interaction with the social media application via the consumer account and the relationship value can characterize a relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account. The method can include selecting a subset of sharer content from the plurality of sharer content based on a combination of the consumer value and the relationship value, and can include defining a portion of a presentation customized for the consumer account using the selected subset of sharer content.

Claims

1. A tangible computer-readable storage medium storing code representing instructions that when executed are configured to cause a processor or a computer system to perform a process, the code comprising code to:

receive a request, associated with a consumer account, to access, using a social media application, a plurality of sharer content, the sharer content being associated with a sharer account of the social media application;

retrieve, in response to the request, a plurality of consumer values representing a plurality of interactions with the social media application via the consumer account during a time period occurring before the request is received;

select a subset of sharer content from the plurality of sharer content based on the plurality of consumer values; and

define a portion of a presentation customized for execution via the consumer account based on the plurality of consumer values and using the selected subset of sharer content.

2. The tangible computer-readable storage medium of claim 1, wherein the social media application is a first social media application, at least a portion of the plurality of sharer content is associated with the sharer account from a second social media application configured to interface with the first social media application.

3. The tangible computer-readable storage medium of claim 1, further comprising code to:

access, in response to the request, a relationship value representing a type of relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account,

wherein the selection of the subset of sharer content is based on the relationship value.

4. The tangible computer-readable storage medium of claim 1, further comprising code to:

define a characteristic of a relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account based on a social network originating with the sharer identifier, the social network being defined by a plurality of relationships between a plurality of user identifiers associated with the social media application including the consumer identifier and the sharer identifier,

the selecting of at least a portion of the subset of sharer content is based on the characteristic of the relationship between the consumer identifier and the sharer identifier.

5. The tangible computer-readable storage medium of claim 1, wherein the portion of the presentation is a first portion of the presentation, the subset of sharer content is a first subset of the sharer content,

the code further comprising code to:

trigger execution of the first portion of the presentation;

select a second subset of sharer content from the plurality of sharer content based on the plurality of consumer values during execution of the first portion of the presentation; and

define, during display of the first portion of the presentation, a second portion of the presentation based on the plurality of consumer values.

6. The tangible computer-readable storage medium of claim 1, further comprising code to:

select a presentation template from a plurality of presentation templates based on at least a portion of the plurality of consumer values, the portion of the presentation has at least one of a visual configuration or an audio configuration based on a configuration of the presentation template.

7. The tangible computer-readable storage medium of claim 1, wherein the plurality of interactions includes a first time that the social media application was accessed via the consumer account and a second time that the social media application was accessed via the consumer account, the first time defines a beginning of the time period and the second time defines an end of the time period,

the selecting is restricted to a portion of the plurality of sharer content stored during the time period.

8. The tangible computer-readable storage medium of claim 1, wherein the plurality of consumer values includes a consumer value representing an interaction with an application independent from the social media application.

9. The tangible computer-readable storage medium of claim 1, further comprising code to:

associate a first portion of the subset of sharer content with a first contextual category and a second portion of the subset of sharer content with a second contextual category different from the first contextual category,

the selecting includes selecting the first portion of the subset of the sharer content based on a relationship between the plurality of consumer values and the first contextual category, and the selecting includes selecting the second portion of the subset of the sharer content based on a relationship between the plurality of consumer values and the second contextual category.

10. The tangible computer-readable storage medium of claim 1, further comprising code to:

associate a first portion of the subset of sharer content with a first contextual category and a second portion of the subset of sharer content with a second contextual category different from the first contextual category,

the portion of the presentation includes a sequence of sharer content from the subset of sharer content defined based on the first contextual category and the second contextual category, and independent from a chronology of the subset of sharer content.

11. The tangible computer-readable storage medium of claim 1, wherein the portion of the presentation is a first portion of the presentation,

the code further comprising code to:

define a second portion of the presentation including a reference to a portion sharer content from the plurality of sharer content excluded from the subset of sharer content and contextually related to the first portion of the presentation based on a content value representing a contextual category.

12. The tangible computer-readable storage medium of claim 1, wherein the selecting of the subset of sharer content is based on a first portion of the plurality of consumer values, the defining of the visual configuration is based on a second portion of the plurality of consumer values different from the first portion of the plurality of consumer values.

13. A tangible computer-readable storage medium storing code representing instructions that when executed are configured to cause a processor to perform a process, the code comprising code to:

receive a request, triggered via a consumer account, to access using a social media application a plurality of sharer content associated with a sharer account using the social media application;

retrieve, in response to the request, a plurality of consumer values representing a plurality of interactions with the social media application, the plurality of interactions being associated with the consumer account during a time period occurring before the request is received;

define a first portion of a presentation based on the plurality of consumer values and a first portion of sharer content from the plurality of sharer content;

detect an interaction, occurring via the consumer account, with the first portion of the presentation; and

define a second portion of the presentation based on a combination of the plurality of consumer values, a second portion of sharer content from the plurality of sharer content, and the interaction with the first portion of the presentation.

14. The tangible computer-readable storage medium of claim 13, wherein the consumer account is a first consumer account, the request is a first request, the presentation is a first presentation customized for the first consumer accounts,

the code further comprising code to:

receive a second request, triggered via a second consumer account, to access using the social media application the plurality of sharer content;

receive a relationship value representing a relationship between a consumer identifier of the second consumer account and sharer identifier; and

select a third portion of sharer content from the plurality of sharer content for inclusion in a second presentation customized for the second consumer account in response to the relationship value representing the relationship between the second consumer identifier and the sharer identifier being different than a relationship value representing a relationship between a first consumer identifier of the first consumer account and the sharer identifier, the third portion of sharer content being different than the first portion of sharer content and different than the second portion of sharer content.

15. The tangible computer-readable storage medium of claim 13, further comprising code to:

associate the first portion of sharer content with a contextual category from a plurality of contextual categories based on an analysis of the subject matter of the first portion of the sharer content; and

select the first portion of sharer content from the plurality of sharer content for inclusion in the first portion of the presentation in response to a consumer value from the plurality of consumer values being related to the contextual category.

16. The tangible computer-readable storage medium of claim 13, further comprising code to:

receive a relationship value representing a characteristic of a relationship between a consumer identifier associated with the consumer account and a sharer identifier associated with the sharer account; and

select the first portion of sharer content from the plurality of sharer content based on the plurality of consumer values and the relationship value.

17. The tangible computer-readable storage medium of claim 13, wherein the first portion of the presentation includes a reference, the interaction of the consumer with the first portion of the presentation includes an interaction with the reference via the consumer account,

the code further comprising code to:

trigger streaming of the first portion of the presentation to the consumer account;

interrupt the streaming of the first portion of the presentation to the consumer account in response to the interaction occurring via the consumer account; and

trigger streaming of the second portion of the presentation to the consumer account in response to the interaction occurring via the consumer account.

18-25. -25. (canceled)

26. A system, comprising:

a social media application configured to receive a request, triggered via a consumer account, to access using a social media application a plurality of sharer content associated with a sharer account using the social media application;

a presentation value module configured to retrieve in response to the request, a plurality of consumer values representing a plurality of interactions with the social media application, a presentation composition module configured to define a first portion of a presentation using a subset of sharer content from the plurality of sharer content based on a portion of the plurality of consumer values defined during a time period occurring before the request is received; and

the presentation composition module further configured to define a second portion of a presentation based on a portion of the plurality of consumer values defined after the first portion of the presentation is defined.

27. The system of claim 26, further comprising:

a content selector configured to select the subset of sharer content from the plurality of sharer content based on the portion of the plurality of consumer values defined during the time period.

28. The system of claim 26, wherein the presentation value module is configured to access, in response to the request, a relationship value representing a type of relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account, and configured to select the subset of sharer content from the plurality of sharer content based on the relationship value.

29. The system of claim 26, further comprising:

a presentation formatter configured to select a presentation template from a plurality of presentation templates based on the plurality of consumer values, the portion of the presentation has at least one of a visual configuration or an audio configuration based on a configuration of the presentation template.