CUSTOMIZED PRESENTATIONS ASSOCIATED WITH A SOCIAL MEDIA APPLICATION BASED ON RELATIONSHIPS

• US 20120084667A1
• Filed: 09/01/2011
• Published: 04/05/2012
• Est. Priority Date: 09/30/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hickman, Ryan
• Granted Patent: US 8,601,378 B2
• Time in Patent Office: Days
• US Class Current: 715/751
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

According to a general aspect, a method can include receiving a request, triggered via a consumer account, to access, using a social media application, a plurality of sharer content. The sharer content can be associated with a sharer account using the social media application. The method can include retrieving, in response to the request, a consumer value and a relationship value. The consumer value can represent an interaction with the social media application via the consumer account and the relationship value can characterize a relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account. The method can include selecting a subset of sharer content from the plurality of sharer content based on a combination of the consumer value and the relationship value, and can include defining a portion of a presentation customized for the consumer account using the selected subset of sharer content.

Claims

1. A computer system including instructions stored on a tangible computer-readable storage medium, the computer system comprising:

a presentation module configured to receive a request, triggered via a consumer account, to access using a social media application a plurality of sharer content associated with a sharer account of the social media application;

a relationship module configured to access, in response to the request, a relationship value representing a type of relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account within a social network associated with the sharer account; and

a presentation composition module configured to select a subset of sharer content from the plurality of sharer content based on the relationship value, and configured to define a configuration of the subset of sharer content within a portion of a presentation based on the relationship value.

2. The computer system of claim 1, wherein the portion of the presentation is a first portion of the presentation having a duration corresponding to a duration of a composition time window, the presentation module is configured to trigger streaming of the first portion of the presentation to the consumer device,

the presentation composition module is configured to define, before streaming of the first portion of the presentation has been completed, a second portion of the presentation having a duration corresponding to the duration of the composition time window.

3. The computer system of claim 1, wherein the relationship module is configured to define a characteristic of a relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account based on the social network associated with the sharer account, the social network is defined by a plurality of relationships between a plurality of user identifiers of the social media application including the consumer identifier and the sharer identifier, the relationship value represents the characteristic of the relationship.

4. The computer system of claim 1, further comprising:

a consumer module configured to retrieve, in response to the request, a plurality of consumer values representing a plurality of interactions with the social media application via the consumer account during a time period occurring before the request is received,

the presentation module is configured to define the configuration of the subset of sharer content within the portion of the presentation based on the plurality of consumer values,

the portion of the presentation is a first portion of the presentation, the presentation composition module is configured to define a second portion of the presentation in response to a reference included in the first portion of the presentation being accessed via the consumer account during execution of the first portion of the presentation.

5. The computer system of claim 1, wherein the selecting of at least a portion of the subset of sharer content is based on a relationship value representing a strength of the relationship between the consumer identifier and the sharer identifier, the strength of the relationship is correlated to interactions between the consumer account and the sharer account.

6. The computer system of claim 1, wherein the presentation module is configured to select the subset of sharer content based on a contextual category assigned to the subset of the sharer content from the plurality of sharer content.

7. The computer system of claim 1, wherein the consumer account is a first consumer account, the request is a first request, the presentation is a first presentation customized for the first consumer account, the subset of sharer content is a first subset of sharer content,

the presentation module further configured to receive a second request, triggered via a second consumer account, to access using the social media application the plurality of sharer content;

the relationship module configured to access, in response to the second request, a relationship value representing a type of relationship between a consumer identifier of the second consumer account and the sharer identifier; and

a presentation composition module configured to select a second subset of sharer content from the plurality of sharer content for inclusion in a second presentation customized for the second consumer account in response to the relationship value associated with the consumer identifier of the first consumer account being different than the relationship value associated with the consumer identifier of the second consumer account.

8. A method, comprising:

receiving a request, triggered via a consumer account, to access, using a social media application, a plurality of sharer content, the sharer content associated with a sharer account using the social media application;

retrieving, in response to the request, a consumer value and a relationship value, the consumer value representing an interaction with the social media application via the consumer account, the relationship value characterizing a relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account;

selecting a subset of sharer content from the plurality of sharer content based on a combination of the consumer value and the relationship value; and

defining a portion of a presentation customized for the consumer account using the selected subset of sharer content.

9. The method of claim 8, wherein the relationship value represents a strength of the relationship between the consumer identifier and the sharer identifier, the strength of the relationship is based on common relationships associated with the consumer identifier and the sharer identifier within a social network.

10. The method of claim 8, wherein the relationship value represents a strength of the relationship between the consumer identifier and the sharer identifier.

11. The method of claim 8, wherein the relationship value represents a type of the relationship between the consumer identifier and the sharer identifier, the type of the relationship includes at least one of a friend relationship, a business relationship, an acquaintance relationship, or a family relationship.

12. The method of claim 8, wherein the relationship value is defined based on a social network associated with the sharer account, the social network is defined by a plurality of relationships between a plurality of user identifiers of the social media application including the consumer identifier and the sharer identifier.

13. The method of claim 8, further comprising:

selecting a presentation template from a plurality of presentation templates based on the consumer value and the relationship value, the portion of the presentation has at least one of a visual configuration or an audio configuration based on the presentation template.

14. The method of claim 8, further comprising:

associating a first portion of the subset of sharer content with a first contextual category and a second portion of the subset of sharer content with a second contextual category different from the first contextual category,

the selecting includes selecting the first portion of the subset of the sharer content based on a relationship between the consumer value and the first contextual category, and the selecting includes selecting the second portion of the subset of the sharer content based on a relationship between the consumer value and the second contextual category.

15. A tangible computer-readable storage medium storing code representing instructions that when executed are configured to cause a processor to perform a process, the code comprising code to:

receive a request, triggered via a consumer account, to access using a social media application a plurality of sharer content associated with a sharer account of the social media application;

access, in response to the request, a relationship value representing a relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account within a social network associated with the sharer account, the relationship being defined via the sharer account; and

select a subset of sharer content from the plurality of sharer content based on the relationship value.

16. The tangible computer-readable storage medium of claim 15, wherein the relationship value represents a type of the relationship between the consumer identifier and the sharer identifier, the type of the relationship includes at least one of a friend relationship, a business relationship, an acquaintance relationship, or a family relationship

17. The tangible computer-readable storage medium of claim 15, the code further comprising code to:

define a configuration of the subset of sharer content within a portion of a presentation based on the relationship value.

18. The tangible computer-readable storage medium of claim 15, wherein the relationship value is defined via the sharer account.

19. The tangible computer-readable storage medium of claim 15, wherein the presentation is a streamlining presentation modified based on an interaction via the consumer account.

20. The tangible computer-readable storage medium of claim 15, wherein the presentation is a static presentation.