System and Method for Integrating Interactive Advertising Into Real Time Video Content

• US 20120084807A1
• Filed: 09/28/2011
• Published: 04/05/2012
• Est. Priority Date: 10/04/2010
• Status: Abandoned Application

• Current Assignee: Applied Particle Technology Incorporated
• Original Assignee: Applied Particle Technology Incorporated
• Inventors: Thompson, Mark, Cole, Earl
• Application Number:
  US13/247,697
• Publication Number:
  US 20120084807A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream

Abstract

A system and method for interactive video advertising comprising advertising overlays that are displayed on a video screen to prompt user interaction. User interaction causes additional advertising content to be made available in a user interface that may be accessed immediately or at a later time point. Advertising content that populates the user interface is chosen based on marketing and behavioral data and parameters. The user interface allows users to access advertising material, send advertising materials to other users and networks such as social networks, social media, telephone networks, wireless telephone networks, cellular telephone networks, computer networks, cable television networks, satellite television networks, video game system networks, the internet, individuals, or combinations thereof. The types of data and advertising materials that may be shared are videos, pictures, photographs, text messages, sweepstakes, contests, emails, telephone calls, popularity indicators, and combinations thereof.

Claims

1. A system for interactive video advertising, the system comprising:

a video display capable of displaying an advertisement tag, wherein the advertisement tag prompts a user interaction and allows a registry of an interaction history;

an interaction history archive in the form of an advertising cart user interface that allows the population and temporal storage of the interaction history;

an advertisement positioning algorithm that reviews and prioritizes the interaction history created by a user acknowledgment of the advertisement tag;

means for allowing probabilistic market segmentation analysis to display advertising content based upon the interaction history which was temporarily stored; and

distribution means for disseminating advertising content.

2. The system for interactive video advertising of claim 1, wherein the video display comprises a device selected from the group consisting of a television, monitor, cable television system, satellite television system, digital video recorder, video game system, portable video game system, digital media receiver, telephone, smartphone, personal digital assistant, computer system, laptop computer, and a tablet computing device.

3. The system for interactive video advertising of claim 1, wherein the advertisement tag comprises at least one of a visual notification, audible notification, and a tactile notification.

4. The system for interactive video advertising of claim 1, wherein the user interaction comprises at least one of a remote control, computer mouse, trackball, touchpad, pointing stick, keyboard, joystick, game controller, webcam, digital camera, touchscreen, stylus, laser rangefinder, motion sensor, proximity sensor, barcode reader, microphone, and RFID tag.

5. The system for interactive video advertising of claim 1, wherein the registry is stored in at least one of a file, database, computer memory, computer data storage, computer network file, computer network memory, and computer network data storage.

6. The system for interactive video advertising claim 1, wherein the interaction history archive is stored in a at least one of a file, database, computer memory, computer data storage, computer network files, computer network memory, and computer network data storage.

7. The system for interactive video advertising of claim 1, further comprising an interaction history archive that is at least one of a graphical user interface, text-based user interface, and audible user interface.

8. The system for interactive video advertising of claim 7, further comprising an interaction history archive having controls that allow data to be at least one of viewed, saved, deleted, sorted, and distributed.

9. The system for interactive video advertising of claim 1, wherein the advertisement positioning algorithm data sources used in calculations are from at least one of marketing parameters, advertising data, interaction history archive data, and probabilistic market segmentation analysis data.

10. The system for interactive video advertising of claim 1, wherein probabilistic market segmentation analysis data are from at least one of marketing parameters, advertising data, market data, interaction history archive data, user behavior data, user profile data, external user profile data, external interaction history archive data, and external user behavior data.

11. The system for interactive video advertising of claim 10, wherein the user profile comprises data selected from at least one of user name, user address, user phone number, user address, user email address, user age, user marital status, user income, user education, user ethnicity, user race, user system preferences, user contact preferences, user social media account information, user survey data, user bank account information, user credit card information, user e-commerce account information, user VOIP account information, and user instant message account information.

12. The system for interactive video advertising of claim 1, wherein the distribution means distributes data to at least one of a social network, telephone network, wireless telephone network, cellular telephone network, computer network, cable television network, satellite television network, video game system network, and the internet.

13. The system for interactive video advertising of claim 1, wherein the distribution means distributes data from the user interface.

14. The system for interactive video advertising of claim 12, wherein advertising content comprises advertising materials selected from at least one of videos, pictures, photographs, text messages, sweepstakes, contests, emails, telephone calls, and popularity indicators.

15. A method for interactive video advertising, the method comprising the steps of:

displaying video content on a video display, wherein an advertisement tag is displayed in conjunction with said video content;

interacting with the video display thereby populating an interaction history archive with a record of such interaction;

associating the record of interaction with advertising content;

prioritizing the advertising content based on user preferences, user history, advertising data, marketing parameters, market segmentation analysis, or combinations thereof;

storing the prioritized advertising content in a user interface;

accessing the user interface in order to adjust user interface settings or controls; and

distributing the advertising content to other individuals or networks.

16. The method for interactive video advertising according to claim 15, wherein the video content displaying comprises a device selected from the group consisting of a television, monitor, cable television system, satellite television system, digital video recorder, video game system, portable video game system, digital media receiver, telephone, smartphone, personal digital assistant, computer system, laptop computer, and tablet computing device.

17. The method for interactive video advertising according to claim 15, wherein the distributing advertising content is from the user interface.

18. The method for interactive video advertising according to claim 15, wherein the interacting with the video display comprises at least one of a remote control, computer mouse, trackball, touchpad, pointing stick, keyboard, joystick, game controller, webcam, digital camera, touchscreen, stylus, laser rangefinder, motion sensor, proximity sensor, and barcode.

19. The method for interactive video advertising according to claim 15, wherein the interaction history archive is stored in at least one of a file, database, computer memory, computer data storage, computer network files, computer network memory, and computer network data storage.

20. The method for interactive video advertising according to claim 15, wherein advertising content is distributed to social media networks.