System and Method for Integrating Interactive Advertising and Metadata Into Real Time Video Content

• US 20120084812A1
• Filed: 10/04/2011
• Published: 04/05/2012
• Est. Priority Date: 10/04/2010
• Status: Abandoned Application

• Current Assignee: Applied Particle Technology Incorporated
• Original Assignee: Applied Particle Technology Incorporated
• Inventors: Thompson, Mark, Cole, Earl
• Application Number:
  US13/252,764
• Publication Number:
  US 20120084812A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method for interactive video advertising comprising advertising overlays displayed on a video screen to prompt user interaction and e-commerce. Advertising overlays specifically highlight a particular region of the video content for which advertising or marketing is appropriate. Software is used to associate advertisement tags with video content, and to associate metadata with the advertisement tag. Payment account information is stored in the system and automatically transmitted to vendors. Purchase suggestions are sent to individuals, social media, and mobile media outlets.

Claims

1. A system for interactive video advertising, the system comprising:

a video display capable of displaying an advertisement tag, wherein the advertisement tag prompts a user interaction and allows a registry of an interaction history;

computer software for associating an advertisement tag with video content on the video display;

an interaction history archive, in the form of an advertising cart user interface, that allows the population and temporal storage of the interaction history; and

distribution means for disseminating advertising content.

2. The system for interactive video advertising of claim 1, wherein the video display comprises a device selected from the group consisting of a television, monitor, cable television system, satellite television system, digital video recorder, video game system, portable video game system, digital media receiver, telephone, smartphone, personal digital assistant, computer system, laptop computer, and a tablet computing device.

3. The system for interactive video advertising of claim 1, wherein the advertisement tag comprises at least one of a visual notification, audible notification, and a tactile notification.

4. The system for interactive video advertising of claim 1, wherein the advertisement tag substantively relates to at least one of a product, service, song, person, scene, and location.

5. The system for interactive video advertising of claim 1, wherein the advertisement tag indicates at least one of a product, class of products, service, class of services, sweepstakes, and contest.

6. The system for interactive video advertising of claim 1, wherein the user interaction comprises at least one of a remote control, computer mouse, trackball, touchpad, pointing stick, keyboard, joystick, game controller, webcam, digital camera, touchscreen, stylus, laser rangefinder, motion sensor, proximity sensor, barcode reader, microphone, and RFID tag.

7. The system for interactive video advertising of claim 1, wherein advertising content is disseminated from the user interface.

8. The system for interactive video advertising of claim 1, comprising an advertisement positioning algorithm that reviews and prioritizes the interaction history created by a user acknowledgment of the advertisement tag.

9. The system for interactive video advertising of claim 1, wherein the computer software associates metadata with an advertisement tag.

10. The system for interactive video advertising of claim 8, comprising means for allowing probabilistic market segmentation analysis in order to display advertising content in the user interface based upon the interaction history.

11. The system for interactive video advertising of claim 9, wherein the metadata is saved in electronic storage means.

12. The system for interactive video advertising of claim 9, wherein the metadata comprises data indicating at least one of advertisement type, advertisement category, product brand, service brand, the description of the product tagged, and keywords.

13. The system for interactive video advertising of claim 11, wherein the electronic storage means comprises at least one of a file, database, network-accessible file, and network-accessible database.

14. A method for interactive video advertising, the method comprising the steps of:

displaying video content on a video display;

associating an advertisement tag with the video content;

displaying an advertisement tag on the video display in conjunction the video content;

interacting with the video display thereby populating an interaction history archive with a record of such interaction;

associating the record of interaction with advertising content;

storing the prioritized advertising content in a user interface;

accessing the user interface;

distributing the advertising data to other individuals or networks.

15. The method for interactive video advertising according to claim 14, wherein associating the advertisement tag with the video content comprises software for synchronizing the advertisement tag to the video content.

16. The method for interactive video advertising according to claim 15, wherein the software associates metadata with the advertisement tag.

17. The method for interactive video advertising according to claim 14, wherein the video content displaying comprises a device selected from the group consisting of a television, monitor, cable television system, satellite television system, digital video recorder, video game system, portable video game system, digital media receiver, telephone, smartphone, personal digital assistant, computer system, laptop computer, and tablet computing device.

18. The method for interactive video advertising according to claim 14, wherein the advertisement tag comprises at least one of a visual notification, audible notification, and tactile notification.

19. The method for interactive video advertising according to claim 14, wherein the interacting with the video display comprises at least one of a remote control, computer mouse, trackball, touchpad, pointing stick, keyboard, joystick, game controller, webcam, digital camera, touchscreen, stylus, laser rangefinder, motion sensor, proximity sensor, and barcode.

20. The method for interactive video advertising according to claim 15, wherein advertising content is distributed to social media networks.