SYSTEM FOR MARKETING CAMPAIGN SPECIFICATION AND SECURE DIGITAL COUPON REDEMPTION
First Claim
1. A system for validating the proper use of an instrument presented on a mobile communication device by a device user who is a member of a social networking organization, where said instrument is associated with a marketing campaign giving awards to members upon presentation of said instrument to an award provider and redeeming of said instrument, said system comprising:
- a data processor having data comprising information of said members and said marketing campaign;
a mobile communication device having a display, said mobile communication device associated with a member;
said data processor originating said instrument;
transmitting to said data processor redemption of said instrument, whereby said data processor determines a sequence designator for said instrument; and
displaying said sequence designator on said display of said mobile communication device.
5 Assignments
0 Petitions
Accused Products
Abstract
Product vendors are provided with a system for performing a marketing campaign to mobile communication device users, providing offers as instruments, such as digital coupons, to a selected group of users of the mobile communication devices and validating the integrity of the instruments. The invention has two phases: the selection of the components of the instrument from a menu provided by a social networking organization; and validating the instrument upon redemption from the product vendor. In the first phase, the product vendor selects elements from the menu relevant to the campaign, such as timing, nature of the offer, targeting of the recipients, etc. In the second phase, the instrument is encoded as to the marketing campaign and an arbitrary designation which initiates a pattern as the instrument is redeemed. The product vendor inspects the instrument to ensure that the encoding is correct during the redemption process.
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Citations
16 Claims
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1. A system for validating the proper use of an instrument presented on a mobile communication device by a device user who is a member of a social networking organization, where said instrument is associated with a marketing campaign giving awards to members upon presentation of said instrument to an award provider and redeeming of said instrument, said system comprising:
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a data processor having data comprising information of said members and said marketing campaign; a mobile communication device having a display, said mobile communication device associated with a member; said data processor originating said instrument; transmitting to said data processor redemption of said instrument, whereby said data processor determines a sequence designator for said instrument; and displaying said sequence designator on said display of said mobile communication device. - View Dependent Claims (2, 3, 4)
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5. A system for validating the proper use of an instrument presented on a mobile communication device by a device user who is a member of a social networking organization, where said instrument is associated with a marketing campaign giving awards to members upon presentation of said instrument to an award provider and redeeming of said instrument, said system comprising:
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a data processor having data comprising information of said members and said marketing campaign; a mobile communication device having a display, said mobile communication device associated with a member; said data processor originating said instrument; transmitting to said data processor redemption of said instrument, whereby said data processor determines the time of redemption; and displaying said time of redemption on said display of said mobile communication device. - View Dependent Claims (6, 7)
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8. A system for validating the proper use of an instrument presented on a mobile communication device by a device user who is a member of a social networking organization, where said instrument is associated with a marketing campaign giving awards to members upon presentation of said instrument to an award provider and redeeming of said instrument, said system comprising:
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a data processor having data comprising information of said members and said marketing campaign; a mobile communication device having a display, said mobile communication device associated with a member; said data processor originating said instrument; transmitting to said data processor redemption of said instrument, whereby said data processor determines the time since redemption; and displaying said time since redemption on said display of said mobile communication device. - View Dependent Claims (9, 10)
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11. A system for performing a marketing campaign for a product vendor directed to mobile-communication-device users who are members of a social networking organization to encourage said members to obtain a product from said product vendor, said organization maintaining data of said members using a data processor, said data processor further including an account for each member, said system comprising:
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said product vendor selecting timing aspects of an offer to provide a targeted offer, said timing aspects including the day and arbitrary time said targeted offer is provided; said data processor originating a digital coupon from said targeted offer; providing said digital coupon to said member. - View Dependent Claims (12)
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13. A system for performing a marketing campaign for a product vendor directed to mobile-communication-device users who are members of a social networking organization to encourage said members to obtain a product from said product vendor, said organization maintaining data of said members using a data processor, said data processor further including an account for each member, said system comprising:
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said product vendor selecting timing aspects of an offer to provide a targeted offer, said timing aspects including the day and arbitrary time said targeted offer becomes valid; said data processor originating a digital coupon from said targeted offer; providing said digital coupon to said member. - View Dependent Claims (14)
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15. A system for performing a marketing campaign for a product vendor directed to mobile-communication-device users who are members of a social networking organization to encourage said members to obtain a product from said product vendor, said organization maintaining data of said members using a data processor, said data processor further including an account for each member, said system comprising:
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said product vendor selecting timing aspects of an offer to provide a targeted offer, said timing aspects including the day and arbitrary time said targeted offer stops being valid; said data processor originating a digital coupon from said targeted offer; providing said digital coupon to said member. - View Dependent Claims (16)
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Specification