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SYSTEM AND METHOD FOR REAL-TIME ADVERTISING CAMPAIGN ADAPTATION

  • US 20120089455A1
  • Filed: 10/07/2011
  • Published: 04/12/2012
  • Est. Priority Date: 10/07/2010
  • Status: Abandoned Application
First Claim
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1. A method for implementing a brand-based ad campaign, comprising:

  • providing advertising to a plurality of users based on one or more campaign parameters;

    providing one or more survey queries to the plurality of users, wherein the survey queries are selected to measure one or more campaign metrics; and

    processing, by operation of one or more processing units, responses to the survey queries to update the one or more campaign parameters based on the measured campaign metrics.

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