Ranking and display of stackable mobile banner ads

• US 20120089466A1
• Filed: 05/02/2011
• Published: 04/12/2012
• Est. Priority Date: 10/06/2010
• Status: Abandoned Application

• Current Assignee: Madtivity, Inc.
• Original Assignee: Madtivity, Inc.
• Inventors: Froloff, Walt
• Application Number:
  US13/068,146
• Publication Number:
  US 20120089466A1
• Time in Patent Office: Days
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/50 Service provisioning or reconfiguring

Abstract

A mobile device capable of receiving groups of ads for displaying, storing, and retrieving and from a mobile app, providing the app user to interactively navigate through, store, retrieve, view and select a received set of stackable banner ads in mobile apps.

Claims

1. A system for mobile user with on demand storable, retrievable and selectable banner ads for display on a mobile device from a group of received ads comprising:

a mobile device with operatively connected display screen,

at least one wireless connection protocol at least one channel open to an ad server,

at least one registered and downloaded mobile app,

a device resident software environment providing display services and user specific on screen display area controls for manipulating ads, and

a plurality of ads received from the ad server

whereby the ads received from the ad server can be displayed interactively by the app user in a pre-set ad display area by the app users use of ad display controls in the ad display area.

2. The mobile ad display system as in claim 1 further comprising groups of ads received from the server in a ranked order for display at app users election.

3. The mobile ad display system as in claim 2 further comprising groups of ads ranked to maximize advertising revenue based on factors from a set of factors consisting essentially of advertiser selectable ad zone area and location, number of participating mobiles in the advertisers zone, number of network connected mobile devices in another advertisers intersecting zone area, bid price for ad, mobile app activity relative to the advertisers product or service, news media reported events reasonably expected to affect an ad'"'"'s click through and advertisers previous click through rate for similar ad.

4. The mobile ad display system as in claim 2 further comprising ad server with Internet auction engine receiving bids on ads to be sent to participating mobile apps.

5. The mobile ad display system as in claim 1 further comprising user controls for navigating through consecutively stacked ad from the group of ads at user selection.

6. The mobile ad display system as in claim 1 further comprising user controls for storing the mobile ad for app user retrieval and display on demand.

7. The mobile ad display system as in claim 1 wherein the banner ads appear stacked by frame in a 3D perspective rendering.

8. The mobile ad display system as in claim 1 wherein the banner ads appear stacked by frame in a 3D rendering.

9. The mobile ad display system as in claim 1 further comprising user controls for a menu driven banner ad display with banner ads as submenu items.

10. A computer implemented method for storing, retrieving and selecting mobile app banner ads on a mobile device further comprising the steps of:

having a mobile device with operatively connected display screen and at least one wireless connection protocol,

device providing a resident software environment with programmable display services and user specific display area controls,

registering at least one app with the ad service,

downloading at least one mobile app,

opening at least one channel of the wireless protocol to an ad server, and

receiving a plurality of ads from the ad server

whereby the ads received from the ad server can be displayed in a pre-set mobile app ad display area through the app users use of mobile display controls in the app during execution.

11. The method for storing, retrieving and selecting mobile app ads in claim 10 further comprising the steps of receiving groups of ads from the ad server in a ranked order for display at app users election from that order.

12. The method for storing, retrieving and selecting mobile app ads in claim 11 further comprising the steps of receiving groups of ads ranked to maximize advertising revenue based on factors from a set of factors consisting essentially of advertiser selectable ad zone area and location, number of participating mobiles in the advertisers zone, number of network connected mobile devices in another advertisers intersecting zone area, bid price for ad, app activity relative to the advertisers product or service, media reported events reasonably expected to affect an ad'"'"'s clickthrough by the app user, advertisers previous click through rate for similar ad.

13. The method for storing, retrieving and selecting mobile app ads in claim 10 further comprising the steps of receiving groups of ads from an ad server with internet auction engine receiving bids on ads to be sent to mobile apps.

14. The method for storing, retrieving and selecting mobile app ads in claim 10 further comprising the steps of providing user controls in the app display screen for navigating through the group of received ads for purposes of displaying selected ad by app user.

15. The method for storing, retrieving and selecting mobile app ads in claim 10 further comprising the steps of providing user controls for storing and retrieving the mobile ad for app user display on demand.

16. The method for storing, retrieving and selecting mobile app ads in claim 10 further comprising the steps of providing controls for navigating through the group of ads in the banner display area for display of user elected ad.

17. The method for storing, retrieving and selecting mobile app ads in claim 10 further comprising the steps of providing user controls in the ad area for a menu driven banner ads displayed with banner ads as submenu items.

18. The method for storing, retrieving and selecting mobile app ads in claim 10 further comprising the steps of providing banner ads to display stacked by frame in a 3D perspective rendering.

19. The method for storing, retrieving and selecting mobile app ads in claim 10 further comprising the steps of providing the banner ads to display stacked by frame in a 3D rendering.

20. A computer program residing in computer-readable medium for storing, retrieving and selecting mobile app ads on a mobile device further comprising the steps of:

having a mobile device with operatively connected display screen and at least one wireless connection protocol,

device providing a resident software environment with programmable display services and user specific mobile app display area controls,

registering at least one app with the ad service,

downloading at least one mobile app,

opening at least one channel of the wireless protocol to an ad server, and

receiving a plurality of ads from the ad server

whereby the ads received from the ad server can be displayed in a pre-set mobile app ad display area through the app users interactive use of mobile display controls in the app during app execution.