Virtual reality system including smart objects
First Claim
Patent Images
1. A method of generating a virtual reality simulation of a shopping environment, comprising:
- receiving a set of simulation data describing a shopping environment to represent in the virtual reality simulation;
generating, from the set of simulation data, one or more smart objects, wherein each smart object represents an element of the environment and is configured to be responsive to being viewed by a simulation participant;
generating a virtual reality simulation that includes the respective elements of the one or more smart objects;
presenting the virtual reality simulation to the simulation participant on a virtual reality display platform;
each time the participant views with one of the smart objects while interacting with the virtual reality simulation, generating a record describing a respective view by the participant with a respective one of the smart objects; and
storing each generated record.
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Abstract
Embodiments of the invention include a virtual reality system that includes an instrumented device used to present a virtual shopping environment to a simulation participant. The participant'"'"'s interactions with the virtual shopping environment may be used to conduct market research into the consumer decision making process. The virtual shopping environment may include one or more smart objects configured to be responsive to participant interaction. The virtual shopping environment may recreate a real-world shopping environment.
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Citations
20 Claims
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1. A method of generating a virtual reality simulation of a shopping environment, comprising:
- receiving a set of simulation data describing a shopping environment to represent in the virtual reality simulation;
generating, from the set of simulation data, one or more smart objects, wherein each smart object represents an element of the environment and is configured to be responsive to being viewed by a simulation participant;
generating a virtual reality simulation that includes the respective elements of the one or more smart objects;
presenting the virtual reality simulation to the simulation participant on a virtual reality display platform;
each time the participant views with one of the smart objects while interacting with the virtual reality simulation, generating a record describing a respective view by the participant with a respective one of the smart objects; and
storing each generated record. - View Dependent Claims (2, 3, 4, 5, 6, 7)
- receiving a set of simulation data describing a shopping environment to represent in the virtual reality simulation;
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8. A computer-readable storage medium containing a program configured to create a virtual reality simulation, the program including instructions for performing an operation, comprising:
- receiving a set of simulation data describing a shopping environment to represent in the virtual reality simulation;
generating, from the set of simulation data, one or more smart objects, wherein each smart object represents an element of the environment and is configured to be responsive to being viewed by a simulation participant;
generating a virtual reality simulation that includes the respective elements of the one or more smart objects;
presenting the virtual reality simulation to the simulation participant on a virtual reality display platform;
each time the participant views with one of the smart objects while interacting with the virtual reality simulation, generating a record describing a respective view by the participant with a respective one of the smart objects; and
storing each generated record. - View Dependent Claims (9, 10, 11, 12, 13, 14)
- receiving a set of simulation data describing a shopping environment to represent in the virtual reality simulation;
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15. A system, comprising:
- a computing device;
a memory storing a virtual reality program, wherein the virtual reality program is configured to;
receive a set of simulation data describing a shopping environment to represent in the virtual reality simulation, generate, from the set of simulation data, one or more smart objects, wherein each smart object represents an element of the environment and is configured to be responsive to being viewed by a simulation participant, and generate a virtual reality simulation that includes the respective elements of the one or more smart objects; and
a virtual reality display platform, comprising;
an instrumented navigation device;
one or more display screens;
the computing device; and
a virtual reality presentation program, wherein the virtual reality presentation program is configured to;
present the virtual reality simulation to the simulation participant on a virtual reality display platform, each time the participant views with one of the smart objects while interacting with the virtual reality simulation, generate a record describing a respective view by the participant with a respective one of the smart objects, and store each generated record. - View Dependent Claims (16, 17, 18, 19, 20)
- a computing device;
Specification