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Generating Website Profiles Based on Queries from Websites and User Activities on the Search Results

  • US 20120089598A1
  • Filed: 12/12/2011
  • Published: 04/12/2012
  • Est. Priority Date: 03/30/2006
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method, comprising:

  • at a server having memory and one or more processors;

    receiving from a website search queries submitted by users of the website;

    providing to the users search results responsive to the search queries;

    processing activities of the users on the search results;

    generating a website profile for the website using the processed activities on the search results by the users; and

    modifying, based on the generated website profile, rankings of search results provided in response to new search queries from the website.

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