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LEVERAGING GEO-IP INFORMATION TO SELECT DEFAULT AVATAR

  • US 20120089908A1
  • Filed: 10/07/2010
  • Published: 04/12/2012
  • Est. Priority Date: 10/07/2010
  • Status: Abandoned Application
First Claim
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1. A method for customization of default selections presented to a client device when the client device accesses an online service via a network, comprising:

  • receiving network address information from the client device;

    determining a geographic location for the client device from the network address information;

    obtaining socioeconomic information characteristic of the geographic location from a first database;

    customizing a socioeconomic-factor-dependent default menu selection according to the socioeconomic information;

    obtaining supplemental information relevant to the menu selection from a second database, wherein the second database maps feedback from users of the online service that is relevant to the menu selection in that geographic location;

    updating the default selection according to the supplemental information.

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