HEAT MAPS APPLYING LOCATION-BASED INFORMATION TO TRANSACTION PROCESSING DATA

• US 20120094639A1
• Filed: 10/14/2011
• Published: 04/19/2012
• Est. Priority Date: 10/15/2010
• Status: Abandoned Application

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: Keshan, Surendra, Carlson, Mark
• Application Number:
  US13/274,231
• Publication Number:
  US 20120094639A1
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 20/3224 Transactions dependent on location of M-devices
• CPC Class Codes: G06Q 20/401 Transaction verification
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

Embodiments of the present invention relate to determining the location of an enrolled account holder using a mobile device, such as a mobile phone, that is associated with the cardholder'"'"'s transaction account in a location-based system (LBS). The mobile device is used to determine the approximate location of the account holder at the time of the transaction, for example, by using cellular tower triangulation. Location data, such as geographic coordinates, may be combined with transaction data. The combination of transaction data and location data can be used to generate heat maps showing transaction, spending, and fraud patterns, among other data.

Claims

1. A method of generating electronic heat maps using location data and transaction data comprising:

receiving a first electronic message containing transaction data associated with a transaction account after a portable consumer device of an account holder is used for payment in a transaction;

receiving a second electronic message containing location data describing the location of a mobile device in the possession of the account holder and associated with the portable consumer device of the account holder;

analyzing, with a server computer, the location data and transaction data with a computer server and generating location-based transaction information; and

generating, with the server computer, an electronic heat map using the location-based transaction information.

2. The method of claim 1, wherein the heat map represents consumer spending in a particular geographic area.

3. The method of claim 2, wherein the heat map represents consumer spending over a particular period of time.

4. The method of claim 1, wherein the location data is derived from cellular tower triangulation.

5. The method of claim 1, further comprising electronically transmitting at least a portion of the heat map to an issuer of a payment account.

6. The method of claim 1, wherein the heat map is used to predict consumer behavior based on location-based transaction information.

7. The method of claim 6, wherein the predicting of consumer behavior includes determining a merchant that a consumer is likely to next visit based on prior location-based transaction information.

8. The method of claim 1, wherein the heat map is used to update a database of active spend zip codes.

9. The method of claim 1, wherein the heat map is used to map locations of a plurality of merchant terminals.

10. The method of claim 1, wherein the heat map represents fraudulent transactions.

11. A server computer for generating electronic heat maps using location data and transaction data comprising:

a transaction message parser module for receiving an electronic transaction message indicating that a transaction has been initiated using a portable consumer device, wherein the electronic transaction message comprises transaction-specific data;

an enrollment database containing a plurality of enrollment records, each enrollment record comprising a portable consumer device identifier;

a mobile device lookup module for determining a mobile device identifier based on the portable consumer device identifier;

a location query module, wherein the location query module is in operative communication with at least one cellular service provider capable of returning location data;

a transaction-location database that correlates the location of the mobile device and the transaction-specific data; and

a heat map data generation unit that generates a heat map based on the transaction-specific data.

12. The server computer of claim 11, wherein the heat map represents consumer spending in a particular geographic area and over a particular period of time.

13. The server computer of claim 11, wherein the location data is derived from cellular tower triangulation.

14. The server computer of claim 11, further comprising a merchant portal for a merchant to access the heat map.

15. The server computer of claim 11, further comprising an issuer portal for an issuer to access the heat map.

16. A method of generating electronic heat maps using location data and transaction data comprising:

receiving an electronic transaction message indicating that a transaction has been initiated using a portable consumer device, wherein the electronic transaction message comprises transaction-specific data;

determining, using a server computer, a mobile device associated with the payment account using the electronic transaction message;

initiating a location query, wherein the location query determines the location of the mobile device using cellular tower triangulation;

electronically correlating the location of the mobile device and the transaction-specific data; and

generating a heat map data point based on the correlation of the location of the mobile device and the transaction-specific data and recording the heat map data point to a heat map database.

17. The method of claim 16, wherein the transaction-specific data comprises a transaction account identifier, a transaction amount, or a transaction time stamp.

18. The method of claim 16, wherein the location of the mobile device comprises latitude and longitude coordinates.

19. The method of claim 16, wherein the location of the mobile device comprises a street address or zip code.

20. The method of claim 16, wherein the heat map represents spending in a particular geographic area over a particular period of time by credit card issuer.

21. A server computer for generating electronic heat maps using location data and transaction data comprising:

a transaction message parser module for receiving an electronic transaction message indicating that a transaction has been initiated using a portable consumer device, wherein the electronic transaction message comprises transaction-specific data;

an enrollment database containing a plurality of enrollment records, each enrollment record comprising a portable consumer device identifier;

a mobile device lookup module for determining a mobile device identifier based on the portable consumer device identifier;

a location query module, wherein the location query module is in operative communication with at least one cellular service provider capable of returning location data using cellular tower triangulation;

a transaction-location database that correlates the location of the mobile device and the transaction-specific data; and

a heat map data generation unit that generates a heat map based on the correlation of the location of the mobile device and the transaction-specific data.

22. The server computer of claim 21, wherein the heat map represents declined transactions over a particular period of time.

23. The server computer of claim 22, further comprising an issuer portal for an issuer to access the heat map.

24. The server computer of claim 21, wherein the heat map represents transaction volume.

25. The server computer of claim 21, wherein the heat map represents transaction volume by high dollar purchases in a specific geographic area.

28. The server computer of claim 21, wherein the heat map represents velocity of spending.

29. The server computer of claim 21, wherein the location data comprises latitude and longitude coordinates.

30. The server computer of claim 21, wherein the location data comprises a street address or zip code.

26. The server computer of claim 26, further comprising a merchant portal for a merchant to access the heat map.

27. The server computer of claim 27, where in the merchant portal provides a user interface for the merchant to manipulate the heat map by zooming in, zooming out, changing the geographic area depicted by the heat map.