HEAT MAPS APPLYING LOCATION-BASED INFORMATION TO TRANSACTION PROCESSING DATA
First Claim
1. A method of generating electronic heat maps using location data and transaction data comprising:
- receiving a first electronic message containing transaction data associated with a transaction account after a portable consumer device of an account holder is used for payment in a transaction;
receiving a second electronic message containing location data describing the location of a mobile device in the possession of the account holder and associated with the portable consumer device of the account holder;
analyzing, with a server computer, the location data and transaction data with a computer server and generating location-based transaction information; and
generating, with the server computer, an electronic heat map using the location-based transaction information.
1 Assignment
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Accused Products
Abstract
Embodiments of the present invention relate to determining the location of an enrolled account holder using a mobile device, such as a mobile phone, that is associated with the cardholder'"'"'s transaction account in a location-based system (LBS). The mobile device is used to determine the approximate location of the account holder at the time of the transaction, for example, by using cellular tower triangulation. Location data, such as geographic coordinates, may be combined with transaction data. The combination of transaction data and location data can be used to generate heat maps showing transaction, spending, and fraud patterns, among other data.
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Citations
30 Claims
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1. A method of generating electronic heat maps using location data and transaction data comprising:
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receiving a first electronic message containing transaction data associated with a transaction account after a portable consumer device of an account holder is used for payment in a transaction; receiving a second electronic message containing location data describing the location of a mobile device in the possession of the account holder and associated with the portable consumer device of the account holder; analyzing, with a server computer, the location data and transaction data with a computer server and generating location-based transaction information; and generating, with the server computer, an electronic heat map using the location-based transaction information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A server computer for generating electronic heat maps using location data and transaction data comprising:
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a transaction message parser module for receiving an electronic transaction message indicating that a transaction has been initiated using a portable consumer device, wherein the electronic transaction message comprises transaction-specific data; an enrollment database containing a plurality of enrollment records, each enrollment record comprising a portable consumer device identifier; a mobile device lookup module for determining a mobile device identifier based on the portable consumer device identifier; a location query module, wherein the location query module is in operative communication with at least one cellular service provider capable of returning location data; a transaction-location database that correlates the location of the mobile device and the transaction-specific data; and a heat map data generation unit that generates a heat map based on the transaction-specific data. - View Dependent Claims (12, 13, 14, 15)
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16. A method of generating electronic heat maps using location data and transaction data comprising:
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receiving an electronic transaction message indicating that a transaction has been initiated using a portable consumer device, wherein the electronic transaction message comprises transaction-specific data; determining, using a server computer, a mobile device associated with the payment account using the electronic transaction message; initiating a location query, wherein the location query determines the location of the mobile device using cellular tower triangulation; electronically correlating the location of the mobile device and the transaction-specific data; and generating a heat map data point based on the correlation of the location of the mobile device and the transaction-specific data and recording the heat map data point to a heat map database. - View Dependent Claims (17, 18, 19, 20)
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21. A server computer for generating electronic heat maps using location data and transaction data comprising:
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a transaction message parser module for receiving an electronic transaction message indicating that a transaction has been initiated using a portable consumer device, wherein the electronic transaction message comprises transaction-specific data; an enrollment database containing a plurality of enrollment records, each enrollment record comprising a portable consumer device identifier; a mobile device lookup module for determining a mobile device identifier based on the portable consumer device identifier; a location query module, wherein the location query module is in operative communication with at least one cellular service provider capable of returning location data using cellular tower triangulation; a transaction-location database that correlates the location of the mobile device and the transaction-specific data; and a heat map data generation unit that generates a heat map based on the correlation of the location of the mobile device and the transaction-specific data. - View Dependent Claims (22, 23, 24, 25, 28, 29, 30)
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26. The server computer of claim 26, further comprising a merchant portal for a merchant to access the heat map.
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27. The server computer of claim 27, where in the merchant portal provides a user interface for the merchant to manipulate the heat map by zooming in, zooming out, changing the geographic area depicted by the heat map.
Specification