Defining Marketing Strategies Through Derived E-Commerce Patterns
First Claim
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1. A method, in a data processing system, for defining marketing strategies, the method comprising:
- dynamically obtaining, by the data processing system, information related to customer interactions associated with a plurality of customers;
analyzing, by the data processing system, the information to identify patterns;
selecting, by the data processing system, patterns to define a marketing strategy for a marketer; and
defining, by the data processing system, a marketing strategy based on the selected patterns.
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Abstract
A mechanism, in a data processing system, is provided for defining marketing strategies. The mechanism dynamically obtains information related to customer interactions associated with a plurality of customers, analyzes the information to identify patterns, selects patterns to define a marketing strategy for a marketer, and defines a marketing strategy based on the selected patterns.
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Citations
20 Claims
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1. A method, in a data processing system, for defining marketing strategies, the method comprising:
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dynamically obtaining, by the data processing system, information related to customer interactions associated with a plurality of customers; analyzing, by the data processing system, the information to identify patterns; selecting, by the data processing system, patterns to define a marketing strategy for a marketer; and defining, by the data processing system, a marketing strategy based on the selected patterns. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer program product comprising a computer readable storage medium having a computer readable program stored therein, wherein the computer readable program, when executed on a computing device, causes the computing device to:
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dynamically obtain information related to customer interactions associated with a plurality of customers; analyze the information to identify patterns; select patterns to define a marketing strategy for a marketer; and define a marketing strategy based on the selected patterns. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. An apparatus, comprising:
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a processor; and a memory coupled to the processor, wherein the memory comprises instructions which, when executed by the processor, cause the processor to; dynamically obtain information related to customer interactions associated with a plurality of customers; analyze the information to identify patterns; select patterns to define a marketing strategy for a marketer; and define a marketing strategy based on the selected patterns.
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Specification