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ACQUIRING CUSTOMER INSIGHT IN A RETAIL ENVIRONMENT

  • US 20120095805A1
  • Filed: 10/18/2010
  • Published: 04/19/2012
  • Est. Priority Date: 10/18/2010
  • Status: Active Grant
First Claim
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1. A computer system that acquires customer insight information in a retail environment, comprising:

  • a processor that is configured to execute computer-readable instructions; and

    a memory device that stores instruction modules that are executable by the processor, the instruction modules comprising a content customization engine configured to;

    receive a product interaction from a mobile device, the product interaction comprising a product identifier corresponding to a product located in the retail environment;

    determine a customer location within the retail environment based on a planned location of the product; and

    initiate a business action based, at least in part, on the product interaction; and

    a tracking and analytics engine configured to store customer insight information corresponding to the product interaction to a data structure.

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