STRUCTURED WEB ADVERTISING
First Claim
1. An advertising method comprising:
- determining personalized information about a user, including information obtained from the user'"'"'s computing device;
automatically determining content data of a web page; and
selecting an advertisement based on the personalized information of the user and/or the content data of the web site for linking to the web page.
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Abstract
A system for selecting a candidate advertisement for linking to a web page based on the content of the web page. The content of the web page may be automatically determined and then compared to content of the candidate advertisement to determine which candidate advertisement to select. The system can be used to implement a structured advertising system for the World Wide Web. Web pages are searched and indexed, producing indexed content data. This indexed content data is then ranked according to relevancy. The ranked content data are compared to content data of advertisements and an advertisement is selected. The advertisement is then copied onto (linked to) the Web page. Other embodiments may be described and claimed.
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Citations
30 Claims
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1. An advertising method comprising:
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determining personalized information about a user, including information obtained from the user'"'"'s computing device; automatically determining content data of a web page; and selecting an advertisement based on the personalized information of the user and/or the content data of the web site for linking to the web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An article comprising a storage medium having a plurality of machine accessible instructions, wherein when the instructions are executed by a processor, the instructions provide for determining personalized information about a user, including information obtained from the user'"'"'s computing device;
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automatically determining content data of a web page; and selecting an advertisement based on the personalized information of the user and/or the content data of the web site for linking to the web page. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A computing system comprising:
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a server; a web page; a plurality of advertisements coupled to the server, the server adapted to determine personalized information about a user, including information obtained from the user'"'"'s computing device; automatically determine content data of a web page; and select an advertisement from the plurality of advertisements based on the personalized information of the user and/or the content data of the web site for linking to the web page. - View Dependent Claims (28, 29, 30)
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Specification