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Social Advertisements Based on Actions on an External System

  • US 20120095836A1
  • Filed: 12/27/2011
  • Published: 04/19/2012
  • Est. Priority Date: 11/05/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving an advertisement request to advertise using a social networking system;

    maintaining a profile for a plurality of users of the social networking system, each profile identifying a connection to each of a plurality of other users of the social networking system, the plurality of users comprising a viewing user;

    receiving, from an external system, information related to actions taken by one or more users of the social networking system;

    selecting, from the information received from the external system, one or more actions that a) relate to one or more users who have a connection to the viewing user, and b) relate to the advertisement request;

    generating an advertisement for the viewing user comprising an informational message that communicates the selected one or more actions; and

    providing the generated advertisement for display to the viewing user.

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