INTERACTIVE ADVERTISEMENT ENVIRONMENT
First Claim
1. A method with an information processing system for providing an interactive advertising environment to a user of a wireless device, the method comprising:
- receiving a request from a wireless device for a set of information associated with one or more physical advertisement structures presenting at least one advertisement;
determining a current location of the wireless device;
identifying a set of physical advertisement structures within a given distance from the current location of the wireless device that has been determined;
obtaining a set of information associated with each physical advertisement structure in the set of physical advertisement structures and each advertisement currently being presented thereon; and
sending the set of information to the wireless device.
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0 Petitions
Accused Products
Abstract
Disclosed is a novel system and process to provide an interactive environment for advertisers utilizing physical advertisement structures to provide their advertisements to users. Users are able to receive advertisement information associated with the advertisements on these structures along with additional information associated with the advertisements. This is also beneficial for the advertisers because this static form of advertising now becomes dynamic and interactive. Advertisers are now able to provide more detailed information regarding their products, services, etc. than what is normally available via an advertisement structure such as a billboard.
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Citations
20 Claims
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1. A method with an information processing system for providing an interactive advertising environment to a user of a wireless device, the method comprising:
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receiving a request from a wireless device for a set of information associated with one or more physical advertisement structures presenting at least one advertisement; determining a current location of the wireless device; identifying a set of physical advertisement structures within a given distance from the current location of the wireless device that has been determined; obtaining a set of information associated with each physical advertisement structure in the set of physical advertisement structures and each advertisement currently being presented thereon; and sending the set of information to the wireless device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method, with a wireless device, for providing an interactive advertising environment to a user of a wireless device, the method comprising:
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receiving, from a user, a request for a first set of information associated with one or more physical advertisement structures presenting at least one advertisement; obtaining a set of location information associated with a current location of the wireless device; sending a query to an information processing system for the first set of information; receiving, from the information processing system, the first set of information; displaying, in response to the receiving, one or more representations of a set of physical advertisement structures to the user via an interface; and receiving a selection of at least one of the one or more representations from the user; and displaying, in response to receiving the selection, a second set of information associated with advertisement structure corresponding to the representation that has been selected, the second set of information being based on the first set of information that has been received and is displayed to the user via the interface. - View Dependent Claims (12, 13, 14)
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15. A system for providing an interactive advertising environment to a user of a wireless device comprising:
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memory; at least one processor communicatively coupled to the memory configured to; receive, from a user, a request for a first set of information associated with one or more physical advertisement structures presenting at least one advertisement; obtain a set of location information associated with a current location of the wireless device; send a query to an information processing system for the first set of information; receive, from the information processing system, the first set of information; display, in response to the receiving, one or more representations of a set of physical advertisement structures to the user via an interface; and receive a selection of at least one of the one or more representations from the user; and display, in response to receiving the selection, a second set of information associated with advertisement structure corresponding to the representation that has been selected, the second set of information being based on the first set of information that has been received and is displayed to the user via the interface. - View Dependent Claims (16, 17, 18)
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19. A computer program product tangibly embodying computer readable non-transitory instructions which, when implemented, cause a computer to carry out the steps of a method for providing an interactive advertising environment to a user of a wireless device, the method comprising:
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receiving, from a user, a request for a first set of information associated with one or more physical advertisement structures presenting at least one advertisement; obtaining a set of location information associated with a current location of the wireless device; sending a query to an information processing system for the first set of information; receiving, from the information processing system, the first set of information; displaying, in response to the receiving, one or more representations of a set of physical advertisement structures to the user via an interface; and receiving a selection of at least one of the one or more representations from the user; and displaying, in response to receiving the selection, a second set of information associated with advertisement structure corresponding to the representation that has been selected, the second set of information being based on the first set of information that has been received and is displayed to the user via the interface. - View Dependent Claims (20)
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Specification