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COMPUTER SYSTEM AND METHOD FOR ANALYZING DATA SETS AND PROVIDING PERSONALIZED RECOMMENDATIONS

  • US 20120095863A1
  • Filed: 10/14/2011
  • Published: 04/19/2012
  • Est. Priority Date: 10/15/2010
  • Status: Active Grant
First Claim
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1. A computer-implemented method for providing personalized recommendations for a target user based at least on stored data about the target user, comprising:

  • obtaining, at a server computer, a plurality of feedback data from a plurality of users, wherein feedback data comprises an indication of a media object, a response obtained from the target user related to the feedback data, and at least one demographic data element associated with the target user providing the feedback data;

    storing the plurality of feedback data in a feedback database, wherein the feedback database is searchable by media objects;

    identifying, by the server computer, a set of personalized recommendations for the target user, based at least on stored data about the target user and the feedback data related to the target user;

    identifying, by the server computer, media objects to potentially provide to the target user in connection with the set of personalized recommendations;

    selecting or filtering the identified media objects to form a set of personalized media objects that are to be provided to the target user, wherein the selecting or filtering is determined by a computer process that considers which media objects are associated with desired responses of users having demographic data elements aligned with demographic data about the target user; and

    providing the set of personalized recommendations, including the set of media objects to the target user.

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