Methods and Systems for Presenting Adjunct Content During a Presentation of a Media Content Instance
First Claim
1. A method comprising:
- including, by an adjunct content presentation system, adjunct content within a first image of a media content instance by setting a pixel value of a first group of pixels included in the first image to be greater than a predetermined neutral pixel value;
including, by the adjunct content presentation system, the adjunct content within a second image of the media content instance by setting a pixel value of a second group of pixels included in the second image and corresponding to the first group of pixels to be less than the predetermined neutral pixel value; and
presenting, by the adjunct content presentation system, the first and second images;
wherein the pixel values of the first and second groups of pixels are set to result in the adjunct content being perceptible to a first viewer viewing only one of the first and second images during the presentation of the first and second images and substantially imperceptible to a second viewer viewing both the first and second images during the presentation of the first and second images.
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Accused Products
Abstract
An exemplary method includes an adjunct content presentation system including adjunct content within a first image of a media content instance by setting a pixel value of a first group of pixels included in the first image to be greater than a predetermined neutral pixel value, including the adjunct content within a second image of the media content instance by setting a pixel value of a second group of pixels included in the second image and corresponding to the first group of pixels to be less than the predetermined neutral pixel value, and presenting the first and second images. The respective pixel values are set to result in the adjunct content being perceptible to a first viewer viewing only one of the first and second images and substantially imperceptible to a second viewer viewing both the first and second images. Corresponding methods and systems are also disclosed.
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Citations
24 Claims
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1. A method comprising:
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including, by an adjunct content presentation system, adjunct content within a first image of a media content instance by setting a pixel value of a first group of pixels included in the first image to be greater than a predetermined neutral pixel value; including, by the adjunct content presentation system, the adjunct content within a second image of the media content instance by setting a pixel value of a second group of pixels included in the second image and corresponding to the first group of pixels to be less than the predetermined neutral pixel value; and presenting, by the adjunct content presentation system, the first and second images; wherein the pixel values of the first and second groups of pixels are set to result in the adjunct content being perceptible to a first viewer viewing only one of the first and second images during the presentation of the first and second images and substantially imperceptible to a second viewer viewing both the first and second images during the presentation of the first and second images. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method comprising:
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including, by an adjunct content presentation system, adjunct content within a first image of a media content instance by setting a pixel value of a first group of pixels included in the first image to be greater than a predetermined neutral pixel value; including, by the adjunct content presentation system, the adjunct content within a second image of the media content instance by setting a pixel value of a second group of pixels included in the second image and corresponding to the first group of pixels to be less than the predetermined neutral pixel value; and concurrently presenting, by the adjunct content presentation system, the first and second images in accordance with a passive polarized processing technique; wherein the pixel values of the first and second groups of pixels are set to result in the adjunct content being perceptible to a viewer wearing viewing glasses during the concurrent presentation of the first and second images, the viewing glasses comprising first and second lenses each comprising an identical type of polarizing filter. - View Dependent Claims (18, 19)
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20. A method comprising:
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including, by an adjunct content presentation system, adjunct content within a first image of a media content instance by setting a pixel value of a first group of pixels included in the first image to be greater than a predetermined neutral pixel value; including, by the adjunct content presentation system, the adjunct content within a second image of the media content instance by setting a pixel value of a second group of pixels included in the second image and corresponding to the first group of pixels to be less than the predetermined neutral pixel value; sequentially presenting, by the adjunct content presentation system, the first and second images in accordance with an active shutter processing technique; and permitting a viewer wearing active shutter three-dimensional (“
3D”
) viewing glasses to perceive the adjunct content by directing a right shutter associated with a right lens of the active shutter 3D viewing glasses and a left shutter associated with a left lens of the active shutter 3D viewing glasses to both be open during the presentation of one of the first and second images and to both be closed during the presentation of the other one of the first and second images;wherein the pixel values of the first and second groups of pixels are set to result in the adjunct content being substantially imperceptible to a second viewer viewing both the first and second images during the presentation of the first and second images. - View Dependent Claims (21)
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22. A method comprising:
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including, by an adjunct content presentation system, adjunct content within a first image of a media content instance by setting a pixel value of a first group of pixels included in the first image to be greater than a predetermined neutral pixel value; including, by the adjunct content presentation system, the adjunct content within a second image of the media content instance by setting a pixel value of a second group of pixels included in the second image and corresponding to the first group of pixels to be less than the predetermined neutral pixel value; and wherein the pixel values of the first and second groups of pixels are set to result in the adjunct content being perceptible to a first viewer viewing only one of the first and second images during a presentation of the first and second images and substantially imperceptible to a second viewer viewing both the first and second images during the presentation of the first and second images. - View Dependent Claims (23)
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24. A system comprising:
an adjunct content management facility configured to include adjunct content within a first image of a media content instance by setting a pixel value of a first group of pixels included in the first image to be greater than a predetermined neutral pixel value, and include the adjunct content within a second image of the media content instance by setting a pixel value of a second group of pixels included in the second image and corresponding to the first group of pixels to be less than the predetermined neutral pixel value; and a presentation facility communicatively coupled to the adjunct content facility and configured to present the first and second images; wherein the pixel values of the first and second groups of pixels are configured to result in the adjunct content being perceptible to a first viewer viewing only one of the first and second images during the presentation of the first and second images and substantially imperceptible to a second viewer viewing both the first and second images during the presentation of the first and second images.
Specification