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Methods and Systems for Presenting Adjunct Content During a Presentation of a Media Content Instance

  • US 20120098934A1
  • Filed: 10/26/2010
  • Published: 04/26/2012
  • Est. Priority Date: 10/26/2010
  • Status: Active Grant
First Claim
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1. A method comprising:

  • including, by an adjunct content presentation system, adjunct content within a first image of a media content instance by setting a pixel value of a first group of pixels included in the first image to be greater than a predetermined neutral pixel value;

    including, by the adjunct content presentation system, the adjunct content within a second image of the media content instance by setting a pixel value of a second group of pixels included in the second image and corresponding to the first group of pixels to be less than the predetermined neutral pixel value; and

    presenting, by the adjunct content presentation system, the first and second images;

    wherein the pixel values of the first and second groups of pixels are set to result in the adjunct content being perceptible to a first viewer viewing only one of the first and second images during the presentation of the first and second images and substantially imperceptible to a second viewer viewing both the first and second images during the presentation of the first and second images.

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