Product Identification

• US 20120099756A1
• Filed: 10/20/2010
• Published: 04/26/2012
• Est. Priority Date: 10/20/2010
• Status: Abandoned Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Dorber, Ralf, DuVal, Dean Larry, Hild, Holger, Striemer, Grant Edward, Sherman, Faiz Feisal, Amann, Mathias
• Application Number:
  US12/908,302
• Publication Number:
  US 20120099756A1
• Time in Patent Office: Days
• US Class Current: 382/100
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G07G 1/0063 with means for detecting the geometric dimensions of the article of which the code is read, such as its size or height, for the verification of the registration

Abstract

Included are embodiments for product identification. One embodiment of a system includes an image capture device that captures a real-time video image of a retail environment product and a memory component that stores a computer application. In some embodiments, the computer application causes the system to identify the retail environment product from the real-time video image and determine whether a predetermined potential product is similar to the retail environment product. Similarly, in some embodiments, the computer program causes the system to provide, in response to determining that the predetermined potential product is similar to the retail environment product, product identification information for the retail environment product, the product identification information including an altered version of the real-time video image.

Claims

1. A system for product identification, comprising:

an image capture device that captures a real-time video image of a retail environment product;

a memory component that stores a first computer application, the first computer application causing the system to perform at least the following;

identify the retail environment product from the real-time video image;

determine whether at least one predetermined potential product is similar to the retail environment product; and

in response to determining that the predetermined potential product is similar to the retail environment product, provide product identification information for the retail environment product, the product identification information including an altered version of the real-time video image; and

a display device for displaying the altered version of the real-time video image, the display device tracking the retail environment product in the altered version of the real-time video image.

2. The system of claim 1, the first computer application further causing the system to receive data related to a preference of a user for the predetermined potential product, which includes at least one of the following:

a user profile, a past selection of the user, calendar data for the user, and environmental data associated with a location of the user.

3. The system of claim 1, further comprising a second image capture device for capturing an image of a user, wherein the image includes at least one of the following:

a still image and a real-time video image.

4. The system of claim 1, wherein the memory component stores a second computer application that facilitates storage of at least one of the following, when executed in conjunction with the first computer application:

data regarding a physical condition of a user, data regarding an emotional condition of the user, data regarding an electronic shopping list, data regarding a recipe, data regarding a favorite products list, data regarding a friends list, data regarding purchase history, data regarding application usage, and data regarding shopper loyalty.

5. The system of claim 1, wherein the system identifies the retail environment product from natural features on the product, without use of a marker.

6. The system of claim 1, the first computer application further causing the system to identify, in response to a determination that the predetermined potential product is not among the retail environment product, an alternate product from the real-time video image and provide information related to the alternate product.

7. The system of claim 1, wherein creating the altered version of the real-time video image includes at least one of the following:

highlight the retail environment product displayed in the real-time video image, provide a coupon for the retail environment product, provide user ratings for the retail environment product, provide a recommendation for other products, provide a cost comparator, provide a favorite products list update, provide in-store promotional item list, provide a next item on an electronic shopping list, provide a next closest item on the electronic shopping list, provide instructions for using the retail environment product, and provide usage information related to the retail environment product.

8. A mobile computing device for product identification, comprising:

an image capture device that captures a real-time video image of a retail environment product;

a memory component that stores a computer application, the computer application causing the mobile computing device to perform at least the following;

identify the retail environment product from the real-time video image;

determine whether a predetermined potential product is similar to the retail environment product;

and in response to determining that the predetermined potential product is similar to the retail environment product, altering the real-time video image to create an altered real-time video image for providing information related to the retail environment product; and

a display device for displaying the altered real-time video image.

9. The mobile computing device of claim 8, further comprising a second image capture device for capturing an image of a user, the image of the user including at least one of the following:

a still image and a real-time video image.

10. The mobile computing device of claim 8, wherein the computer application stores at least one of the following:

information regarding a physical condition of a user, information regarding an emotional condition of the user, information regarding an electronic shopping list, information regarding a recipe, information regarding a favorite products list, information regarding a friends list, information regarding a user profile, and information regarding shopper loyalty.

11. The mobile computing device of claim 8, wherein the memory component further causes the mobile computing device to receive at least one of the following:

data related to a past selection of the user, calendar data for a user, and environmental data associated with a location of the user.

12. The mobile computing device of claim 8, wherein the computer application further causes the mobile computing device to perform at least the following:

identify, in response to a determination that the predetermined potential product is not similar to the retail environment product, an alternate product from the real-time video image; and

provide information related to the alternate product.

13. The mobile computing device of claim 8, wherein the altered the real-time video image includes at least one of the following:

highlight the retail environment product displayed in the real-time video image, provide a coupon for the retail environment product, provide user ratings for the retail environment product, provide a recommendation for other products, provide instructions for using the retail environment product, and provide usage information related to the retail environment product.

14. The mobile computing device of claim 8, wherein the mobile computing device identifies the retail environment product from natural features on the product, without use of a marker.

15. A non-transitory computer-readable medium for product identification that stores a first computer application that, when executed by a computer, causes the computer to perform at least the following:

identify a retail environment product from a real-time video image received from an image capture device;

determine whether a predetermined potential product is similar to the retail environment product;

in response to determining that the predetermined potential product is similar to the retail environment product, alter the real-time video image to create an altered real-time video image for providing information related to the retail environment product; and

provide the altered real-time video image for display.

16. The non-transitory computer-readable medium of claim 15, wherein the non-transitory computer-readable medium further stores a second computer application that facilitates storage of user data, the user data including information regarding at least one of the following:

a physical condition of a user, an emotional condition of the user, an electronic shopping list, a recipe, a favorite products list, a friends list, and shopper loyalty information, wherein the second computer application is executed in conjunction with the first computer application.

17. The non-transitory computer-readable medium of claim 15, the first computer application causing the computer to identify the retail environment product from natural features on the product, without use of a marker.

18. The non-transitory computer-readable medium of claim 15, the first computer application further causing the computer to receive at least one of the following:

data related to a past selection of a user, calendar data for a user, and environmental data associated with a location of the user.

19. The non-transitory computer-readable medium of claim 15, the first computer application further causing the computer to identify, in response to a determination that the predetermined potential product is not similar to the retail environment product, an alternate product from the real-time video image and provide information related to the alternate product.

20. The non-transitory computer-readable medium of claim 15, wherein providing information related to the retail environment product includes altering the real-time video image by performing at least one of the following:

highlight the retail environment product displayed in the real-time video image, provide a coupon for the retail environment product, provide user ratings for the retail environment product, provide a recommendation for other products, instructions for using the retail environment product, and provide usage information related to the retail environment product.