ASSOCIATING INFORMATION WITH A PORTION OF MEDIA CONTENT

• US 20120099760A1
• Filed: 12/30/2011
• Published: 04/26/2012
• Est. Priority Date: 08/31/2007
• Status: Abandoned Application

• Current Assignee: Dolby Laboratories Licensing Corporation (Dolby Laboratories Incorporated)
• Original Assignee: Dolby Laboratories Licensing Corporation (Dolby Laboratories Incorporated)
• Inventors: Bernosky, Philip, Bauer, Claus, Buser, Jack, Voltolina, Guido
• Application Number:
  US13/341,836
• Publication Number:
  US 20120099760A1
• Time in Patent Office: Days
• US Class Current: 382/100
• CPC Class Codes: G06F 16/41 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/634 Query by example, e.g. query by humming
• CPC Class Codes: G06F 16/683 using metadata automatically derived from the content
• CPC Class Codes: G06F 16/748 Hypervideo linking data to content, e.g. by linking an URL to a video object in the context of video distribution systems H04N21/858
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A media fingerprint is derived from a portion of media content. Information is associated with the media content portion based on the derived media fingerprint. Upon linking to the associated information, the associated content is presented with the media content portion. The media fingerprint includes a unique representation of the media content portion that is derived from a characteristic component of the media content portion. The media content may comprise an original instance of content or a derivative instance of the original content.

Claims

1. A method for associating an advertisement with media content, comprising:

deriving a media fingerprint from a portion of the media content wherein the media fingerprint comprises a unique representation of the media content portion that is derived from a characteristic component of the media content portion;

associating advertising content with the portion of media content based on the derived media fingerprint;

linking to the advertising content wherein the advertising content is presented with the portion of media content; and

in an exchange for the linking step, receiving consideration in a remuneration.

2. The method as recited in claim 1, further comprising:

marketing the exchange.

3. The method as recited in claim 1 wherein the advertising content comprises a plurality of independent instances of advertising content, the method further comprising:

ranking the independent instances of advertising content within the plurality thereof;

wherein the linking to the advertising content step comprises selectively linking to one or more of the independent instances of advertising content based on the ranking step; and

wherein the ranking step is based, at least in part, on a value associated with the remuneration.

4. The method as recited in claim 3 wherein the value associated with the remuneration relates to at least one of a financial or a monetary value corresponding to the remuneration.

5. A system operable in a network for associating content-relatable information with media content, comprising:

one or more information repositories communicatively coupled with the network;

wherein at least one of the information repositories stores the content-relatable information;

wherein at least one of the information repositories stores information for correlating a plurality of media content portions with a plurality of media fingerprints; and

wherein a client computer device, having one or more processors that are configured to derive a media fingerprint from a portion of the media content, is communicatively coupleable with the network;

a server communicatively coupled with the network and having one or more processors, which are configured to;

associate the content-relatable information with the portion of media content based on the derived media fingerprint; and

link the client computer to the associated content-relatable information;

wherein the associated content is presented, at the client computer device with the portion of media content.