LOYALTY PROMOTION APPARATUSES, METHODS AND SYSTEMS

• US 20120101881A1
• Filed: 05/25/2011
• Published: 04/26/2012
• Est. Priority Date: 11/25/2008
• Status: Abandoned Application

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: Taylor, Mary Theresa, Cervenka, Karen L., Mahadkar, Shilpak, Patterson, Barbara Elizabeth
• Application Number:
  US13/115,933
• Publication Number:
  US 20120101881A1
• Time in Patent Office: Days
• US Class Current: 705/14.13
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 20/386 using messaging services or messaging apps using mobile network messaging services for payment, e.g. SMS G06Q20/3255
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/04 Billing or invoicing

Abstract

The LOYALTY PROMOTION APPARATUSES, METHODS AND SYSTEMS (“L-PROMO”) transforms consumer credentials, consumer opt-in activities, and, merchant campaign setup inputs via L-PROMO components into a financial transaction and offer redemption outputs. In one implementation, a method is disclosed, comprising: receiving consumer identifying information from a consumer electronic wallet vehicle; receiving merchant information and a proposed transaction from a merchant terminal; initiating consumer payment by sending a payment approval to an electronic wallet account; receiving a request to apply a promotional offer; determining consumer eligibility to apply the promotional offer to the proposed transaction; applying the promotional offer to the proposed transaction by returning credits to the consumer based on terms of the promotional offer; sending transaction details to the consumer; and sending a message to a social network indicating the transaction on the consumer'"'"'s social media page.

Claims

10-1. The method of claim 1, further comprising:

retrieve a record of merchant offers;

generating a query based on the received information on the record of merchant offers;

obtaining a list of matched offers from the query; and

sending the list of matched offers to the consumer.

11-2. The method of claim 1, wherein the promotional offer comprise a loyalty requirement.

12-3. The method of claim 11, further comprising determining whether the proposed transaction of the consumer satisfies the loyalty requirement.

19. A promotion redemption system, comprising:

means for receiving consumer identifying information from a consumer electronic wallet vehicle;

means for receiving merchant information and a proposed transaction from a merchant terminal;

means for initiating consumer payment by sending a payment approval to an electronic wallet account;

means for receiving a request to apply a promotional offer;

means for determining consumer eligibility to apply the promotional offer to the proposed transaction;

means for applying the promotional offer to the proposed transaction by returning credits to the consumer based on terms of the promotional offer;

means for sending transaction details to the consumer; and

means for sending a message to a social network indicating the transaction on the consumer'"'"'s social media page.

20. A promotion redemption processor-readable medium storing processor-issuable-and-generated instructions to:

receive consumer identifying information from a consumer electronic wallet vehicle;

receive merchant information and a proposed transaction from a merchant terminal;

initiate consumer payment by sending a payment approval to an electronic wallet account;

receive a request to apply a promotional offer;

determine consumer eligibility to apply the promotional offer to the proposed transaction;

apply the promotional offer to the proposed transaction by returning credits to the consumer based on terms of the promotional offer;

send transaction details to the consumer; and

send a message to a social network indicating the transaction on the consumer'"'"'s social media page.

21. A promotion redemption processor-implemented method, comprising:

receiving a consumer registration request;

receiving consumer information for registration;

creating a new account and establishing login credentials based on the received consumer information;

prompting the consumer to provide social media account credentials;

linking to a social media platform to verify the social media account credentials; and

associating the social media account to the created new account.

22. The method of claim 21, further comprising:

receiving consumer specification of interests.

23. The method of claim 22, further comprising:

forming a query on registered merchants and promotional offers based on the received consumer interest.

24. The method of claim 22, further comprising linking a merchant social media page to the created new account based on the query.

25. The method of claim 22, further comprising adding a list of promotional offers to the created new account based on the query.

26. A merchant campaign processor-implemented method, comprising:

instantiating a merchant campaign component;

establishing merchant campaign parameters via the merchant campaign component;

generating and submitting promotional offers;

receiving consumer opt-in activities indicative of usages of the promotional offers;

analyzing campaign performance based on the received consumer activities; and

adjusting campaign parameters based on the performance analytics.

27. The method of claim 26, wherein the merchant campaign component is a web application.

28. The method of claim 26, wherein the merchant campaign component is an add-on tool to the merchant'"'"'s social media page.

29. The method of claim 26, further comprising providing merchant information to enroll in a campaign management community.

30. The method of claim 26, wherein the merchant campaign parameters comprise offer types, target audience, duration, terms, budget.

31. The method of claim 26, further comprising establishing a campaign objective.

32. The method of claim 26, further comprising loading data from data sources to determine evaluative metrics indicating campaign performance.

33. The method of claim 32, wherein the data sources comprises one of:

campaign component logs, Google analytics, social media logs.

34. The method of claim 32, wherein the evaluative metrics comprising a cost per event parameter.

35. The method of claim 34, wherein the event comprises one of:

consumer awareness of an offer, consumer engagement of an offer, consumer usage of an offer, consumer sharing of an offer.