DYNAMICALLY GENERATED TARGETED SUBSCRIPTION PACKAGE

• US 20120101886A1
• Filed: 10/20/2011
• Published: 04/26/2012
• Est. Priority Date: 10/20/2010
• Status: Abandoned Application

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: Subramanian, Peruvemba V., Bayer, Lex, Zhang, Zhiqiang Michael
• Application Number:
  US13/278,043
• Publication Number:
  US 20120101886A1
• Time in Patent Office: Days
• US Class Current: 705/14.23
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0611 Request for offers or quotes

Abstract

Techniques are provided for dynamically generating a customized subscription package to a user of one or more virtual environments. A computer apparatus analyzes one or more user attributes of a user of one or more virtual environments. The computer apparatus determines a customized subscription package for the user. The customized subscription package comprises one or more virtual assets associated with the one or more virtual environments. The customized subscription package is offered to the user.

Claims

1. A method comprising:

analyzing, by a computer apparatus, one or more user attributes of a user of one or more virtual environments;

determining, by the computer apparatus, a customized subscription package for the user, wherein the customized subscription package comprises one or more virtual assets associated with the one or more virtual environments; and

offering the customized subscription package to the user.

2. The method of claim 1, wherein the customized subscription package further comprises a term of access to the one or more virtual environments.

3. The method of claim 1, wherein if the customized subscription package is not accepted, an alternative customized subscription package is offered to the user.

4. The method of claim 3, wherein offering the alternative customized subscription package comprises altering the value of one or more virtual assets in the customized subscription package is adjusted.

5. The method of claim 3, wherein offering the alternative customized subscription package comprises altering the quantity of virtual assets in the customized subscription package.

6. The method of claim 3, wherein offering the alternative customized subscription package comprises altering a price of the customized subscription package.

7. The method of claim 3, further comprising, when the customized subscription package is not accepted, iteratively modifying the customized subscription package and offering a modified subscription package to the user.

8. The method of claim 1, wherein if the user does not accept the customized subscription package, the customized subscription package is modifiable by a user interface application.

9. The method of claim 1, wherein at least one virtual asset is associated with a user attribute.

10. The method of claim 1, wherein at least one virtual asset is determined based on a user attribute.

17. The method of claim 3, further comprising, when the customized subscription package is not accepted, iteratively modifying the customized subscription package and offering a modified subscription package to the user.

11. A server computer comprising:

a processor; and

a computer readable medium coupled to the processor, the computer readable medium comprising code executable by a processor for implementing a method comprising;

analyzing, by a computer apparatus, one or more attributes of a user of one or more virtual environments;

determining, by the computer apparatus, a customized subscription package for the user, wherein the customized subscription package comprises one or more virtual assets associated with the one or more virtual environments; and

offering the customized subscription package to the user.

12. The method of claim 11, wherein the customized subscription package further comprises a term of access to the one or more virtual environments.

13. The method of claim 11, wherein if the customized subscription package is not accepted, an alternative customized subscription package is offered to the user.

14. The method of claim 13, wherein offering the alternative customized subscription package comprises altering the value of one or more virtual assets in the customized subscription package is adjusted.

15. The method of claim 13, wherein offering the alternative customized subscription package comprises altering the quantity of virtual assets in the customized subscription package.

16. The method of claim 13, wherein offering the alternative customized subscription package comprises altering a price of the customized subscription package.

18. The method of claim 11, wherein if the user does not accept the customized subscription package, the customized subscription package is modifiable by a user interface application.

19. The method of claim 11, wherein at least one virtual asset is associated with a user attribute.

20. The method of claim 11, wherein at least one virtual asset is determined based on a user attribute.

21. A method comprising:

determining, by a computer apparatus, a first customized subscription package, wherein the first customized subscription package comprises a plurality of virtual assets usable in one or more virtual environments;

determining, but the computer apparatus, a second customized subscription package, wherein the second customized subscription package comprises a plurality of virtual assets usable in one or more virtual environments;

offering the first customized subscription package to a first subset of users;

offering the second customized subscription package to a second subset of users;

comparing the acceptance rate of the first customized subscription package by the first subset of users to the acceptance rate of the second customized subscription package by the second subset of users.

22. The method of claim 21, wherein if the acceptance rate of the first customized subscription package by the first subset of users exceeds the acceptance rate of the second customized subscription package by the second subset of users, the first customized subscription package is offered to a user base of the one or more virtual environments.

23. The method of claim 21, wherein

the first subset of users have a first user attribute;

the second subset of users have a second user attribute;

if the acceptance rate of the first customized subscription package by the first subset of users exceeds the acceptance rate of the second customized subscription package by the second subset of users, the first customized subscription package is offered to all users in the user base having the first user attribute.

24. A method comprising:

accepting, by a computer apparatus, a user input price for a subscription package;

determining, by the computer apparatus, a customized subscription package comprising one or more virtual assets associated with one or more virtual environments, wherein the value of at least one of the one or more virtual assets is proportional to the user input price; and

offering the customized subscription package to a user of the one or more virtual environments.

25. The method of claim 24, wherein the one or more virtual assets comprise virtual currency, wherein the amount of virtual currency in the customized subscription package is proportional to the user input price.

26. The method of claim 24, wherein the one or more virtual assets comprise one or more virtual goods, wherein the value of the virtual goods in the customized subscription package is proportional to the user input price.

27. The method of claim 24, wherein the customized subscription package further comprises a term of access to the one or more virtual environments.

28. The method of claim 27, wherein the price associated with the term of access is proportional to the user input price.

29. The method of claim 24, wherein the one or more virtual assets are determined based on one or more user attributes of the user.

30. A method comprising:

offering a first subscription package to a user, the first customized subscription package offer comprising one or more virtual assets associated with one or more virtual environments;

subsequently offering a second subscription package to the user, the second subscription package comprising the one or more virtual assets of the first subscription package offer and one or more additional virtual assets.