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REAL-TIME POINT REDEMPTION IN A MERCHANT REDEMPTION NETWORK

  • US 20120101894A1
  • Filed: 10/21/2010
  • Published: 04/26/2012
  • Est. Priority Date: 10/21/2010
  • Status: Abandoned Application
First Claim
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1. A computer-executed method for use with a redemption campaign of an issuer implemented via a real-time redemption network (“

  • RRN network”

    ), said RRN network being connected to a credit/debit transaction network, and implemented via a mobile messaging system for an account of a cardholder having a mobile device connected to the mobile messaging system, said method comprising;

    receiving, by a RRN computing device connected to the RRN network via the RRN network from an authorization computing device, information identifying an authorized transaction at a point-of-sale, said authorized transaction involving the account of the cardholder, said authorization computing device being associated with an issuer of the account of the cardholder, said account of the cardholder having a points account associated therewith;

    determining, at the RRN computing device, whether the authorized transaction identified by the received information qualifies for a redemption campaign of the issuer of the card of the cardholder; and

    in the event that the authorized transaction identified by the received information qualifies for the redemption campaign of the issuer of the card of the cardholder, then;

    sending, by the RRN computing device via the mobile messaging system to the mobile device, a message indicating a marketing engagement to the cardholder wherein the marketing engagement requests a response from the cardholder;

    receiving, by the RRN computing device via the mobile messaging system from the mobile device, a response accepting the marketing engagement presented to the cardholder;

    transmitting, by the RRN computing device via the RRN network to the points account of the cardholder, an adjustment to be applied to the points account based on the marketing engagement and the received response accepting the engagement; and

    transmitting, by the RRN computing device via the RRN network to the issuer of the card of the cardholder, an adjustment to the approved transaction amount based on the transmitted point adjustment.

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