Securing Expandable Display Advertisements in a Display Advertising Environment

• US 20120101907A1
• Filed: 10/21/2010
• Published: 04/26/2012
• Est. Priority Date: 10/21/2010
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Dodda, Rampradeep
• Granted Patent: US 9,443,257 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06F 3/14 Digital output to display device ; Cooperation and interconnection of the display device with other functional units
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

A method for securely presenting an HTML expandable display advertisement on a computer display, comprising: storing at a serving computer, an HTML object having an identifier associated with at least one securing computer, registering at the securing computer, the expandable display advertisement, and signaling, from a displaying computer, an expansion event for the expandable display advertisement wherein the expandable display advertisement is for display on the displaying computer. Additional operations for securely presenting an expandable display advertisement on a computer display include expanding, at the displaying computer, the expandable display advertisement; and signaling, from a displaying computer, a restoring event. Using this technique, the serving computer may be within a first domain, and the securing computer within a second domain, the second domain being different from the first domain. In some cases, a registration message received by a securing computer comprises width and height dimensions of the expandable display advertisement.

Claims

1. A method for presenting an expandable display advertisement on a computer display, comprising:

storing, within a first computer memory, an HTML object having an identifier, the identifier associated with at least one second computer;

registering, at the second computer, the expandable display advertisement, wherein the registering comprises receiving a registration message at the second computer; and

signaling, from a third computer, an expansion event for the expandable display advertisement wherein the expandable display advertisement is for display on the third computer.

2. The method of claim 1, further comprising:

expanding, at the third computer, the expandable display advertisement; and

signaling, from the third computer, a restoring event.

3. The method of claim 1, wherein the first computer is within a first domain, and the second computer is within a second domain, the second domain different from the first domain.

4. The method of claim 1, wherein the registration message comprises at least a first width of the expandable display advertisement and a first height of the expandable display advertisement.

5. The method of claim 1, wherein the signaling comprises at least a width delta expansion dimension of the expandable display advertisement and a height delta expansion dimension of the expandable display advertisement.

6. The method of claim 1, wherein the identifier is a uniform resource locator (URL).

7. The method of claim 1, wherein the identifier is a uniform resource indicator (URI).

8. An advertising server network for presenting an expandable display advertisement on a computer display, comprising:

a module, comprising at least one processor and memory, for storing, within a first computer memory, an HTML object having an identifier, the identifier associated with at least one second computer;

a module, comprising at least one processor and memory, for registering, at the second computer, the expandable display advertisement, wherein the registering comprises receiving a registration message at the second computer; and

a module, comprising at least one processor and memory, for signaling, from a third computer, an expansion event for the expandable display advertisement wherein the expandable display advertisement is for display on the third computer.

9. The advertising server network of claim 8, further comprising:

at least one of, a script library, an advertising serving module, a served policy file, an advertising template.

10. The advertising server network of claim 8, further comprising:

a module for expanding, at the third computer, the expandable display advertisement; and

a module for signaling, from the third computer, a restoring event.

11. The advertising server network of claim 8, wherein the first computer is within a first domain, and the second computer is within a second domain, the second domain different from the first domain.

12. The advertising server network of claim 8, wherein the registration message comprises at least a first width of the expandable display advertisement and a first height of the expandable display advertisement.

13. The advertising server network of claim 8, wherein the signaling comprises at least a width delta expansion dimension of the expandable display advertisement and a height delta expansion dimension of the expandable display advertisement.

14. The advertising server network of claim 8, wherein the identifier is a uniform resource locator (URL).

15. The advertising server network of claim 8, wherein the identifier is a uniform resource indicator (URI).

16. A computer readable medium comprising a set of instructions which, when executed by a computer, cause the computer to present an expandable display advertisement on a computer display, the set of instructions for:

storing, within a first computer memory, an HTML object having an identifier, the identifier associated with at least one second computer;

registering, at the second computer, the expandable display advertisement, wherein the registering comprises receiving a registration message at the second computer; and

signaling, from a third computer, an expansion event for the expandable display advertisement wherein the expandable display advertisement is for display on the third computer.

17. The computer readable medium of claim 16, further comprising:

a set of instructions for expanding, at the third computer, the expandable display advertisement; and

a set of instructions for signaling, from the third computer, a restoring event.

18. The computer readable medium of claim 16, wherein the first computer is within a first domain, and the second computer is within a second domain, the second domain different from the first domain.

19. The computer readable medium of claim 16, wherein the registration message comprises at least a first width of the expandable display advertisement and a first height of the expandable display advertisement.

20. The computer readable medium of claim 16, wherein the signaling comprises at least a width delta expansion dimension of the expandable display advertisement and a height delta expansion dimension of the expandable display advertisement.