Generating Search Result Listing with Anchor Text Based Description of Website Corresponding to Search Result
First Claim
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1. A computer-implemented method, performed by a search engine system, the method comprising:
- receiving a search query from a user;
generating a list of search results, the list including for each respective search result, a link having a URL and descriptive text distinct from the URL;
wherein a respective search result in the list of search results comprises a respective link having a respective URL and respective descriptive text distinct from the respective URL;
the generating including, for the respective search result in the list of search results;
identifying anchor text in one or more links to the respective URL, wherein the one or more links to the respective URL are contained in content of at least one source website and the identified anchor text is distinct from the respective URL;
generating the descriptive text of the respective search result, comprising a user-readable description of a website corresponding to the respective URL, based on analysis of the identified anchor text;
providing to the user at least a portion of the list of search results, including the respective search result having the descriptive text generated based on analysis of the identified anchor text.
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Abstract
An apparatus and method is described that generates a description of a website using data from secondary sources, meaning sources other than the website itself. Relevant information is identified, within anchor text of links in the content of these secondary sources, and analyzed. Based on this analysis, a description of the website is generated.
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14 Claims
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1. A computer-implemented method, performed by a search engine system, the method comprising:
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receiving a search query from a user; generating a list of search results, the list including for each respective search result, a link having a URL and descriptive text distinct from the URL;
wherein a respective search result in the list of search results comprises a respective link having a respective URL and respective descriptive text distinct from the respective URL;the generating including, for the respective search result in the list of search results; identifying anchor text in one or more links to the respective URL, wherein the one or more links to the respective URL are contained in content of at least one source website and the identified anchor text is distinct from the respective URL; generating the descriptive text of the respective search result, comprising a user-readable description of a website corresponding to the respective URL, based on analysis of the identified anchor text; providing to the user at least a portion of the list of search results, including the respective search result having the descriptive text generated based on analysis of the identified anchor text. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for generating a description of a website, comprising:
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memory; one or more processors coupled to the memory; and one or more programs stored in the memory, which when executed by the one or more processors cause the system to; generate a list of search results, the list including for each respective search result, a link having a URL and descriptive text distinct from the URL;
wherein a respective search result in the list of search results comprises a respective link having a respective URL and respective descriptive text distinct from the respective URL;wherein generating the list of search results includes, for the respective search result in the list of search results; identifying anchor text in one or more links to the respective URL, wherein the one or more links to the respective URL are contained in content of at least one source website and the identified anchor text is distinct from the respective URL; generating the descriptive text of the respective search result, comprising a user-readable description of a website corresponding to the respective URL, based on analysis of the identified anchor text; and provide to the user at least a portion of the list of search results, including the respective search result having the descriptive text generated based on analysis of the identified anchor text. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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Specification