NEURO-RESPONSE POST-PURCHASE ASSESSMENT

• US 20120108995A1
• Filed: 10/27/2010
• Published: 05/03/2012
• Est. Priority Date: 10/27/2010
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: NeuroFocus Inc. (Nielsen Holdings plc)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Application Number:
  US12/913,102
• Publication Number:
  US 20120108995A1
• Time in Patent Office: Days
• US Class Current: 600/544
• CPC Class Codes: A61B 5/055 involving electronic [EMR] or nuclear [NMR] magnetic resonance, e.g. magnetic resonance imaging
• CPC Class Codes: A61B 5/245 specially adapted for magnetoencephalographic [MEG] signals
• CPC Class Codes: A61B 5/369 Electroencephalography [EEG] devices for psychotechnics A61B5/16
• CPC Class Codes: A61B 5/398 Electrooculography [EOG], e.g. detecting nystagmus; Electroretinography [ERG]
• CPC Class Codes: A61B 5/6814 Head
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Efficient and effective mechanisms for collecting neuro-response data are provided to allow assessment of post-purchase products, services, offerings, and experiences. In some examples, a neuro-response data collection mechanism such as a portable electroencephalography (EEG) headset is used to collect neuro-response data from a consumer exposed to a product in a post-purchase state. Post-purchase assessments may be made at particular times after a purchase transaction. A post-purchase assessment may be compared to a pre-purchase assessment. The assessments can be used to enhance product packaging, modify service components, improve sustained experiences, change consumer behavior, etc.

Claims

1. A method, comprising:

identifying a product in a post-purchase state;

receiving neuro-response data from a user exposed to the product in the post-purchase state, wherein the neuro-response data is collected using an electroencephalography (EEG) headset;

associating the neuro-response data with the product;

transmitting neuro-response data to a data analyzer, wherein the data analyzer assesses user response to the product in the post-purchase state and compares product post-purchase response with product pre-purchase response.

2. The method of claim 1, wherein neuro-response data is collected using an EEG headset having a plurality of dry electrodes, each of the plurality of dry electrodes having a corresponding amplifier.

3. The method of claim 2, wherein the EEG headset includes a flexible printed circuit board.

4. The method of claim 3, wherein each corresponding amplifier is configured on the flexible printed circuit board.

5. The method of claim 1, wherein the product is identified using a camera.

6. The method of claim 1, wherein the product is identified using a radio frequency identification (RFID) tag.

7. The method of claim 1, wherein the post-purchase state is a state of storage in the home of the user.

8. The method of claim 1, wherein the post-purchase state is a state of partial usage in the home of the user.

9. The method of claim 1, wherein the post-purchase state corresponds to a predetermine period of time after purchase by the user.

10. The method of claim 1, wherein the post-purchase response is reevaluated after the product is initially used and when the product is about to be disposed of.

11. An apparatus, comprising:

an interface configured to identify a product in a post-purchase state and receive neuro-response data from a user exposed to the product in the post-purchase state, wherein the neuro-response data is collected using an electroencephalography (EEG) headset;

a processor configured to associate the neuro-response data with the product and prepare neuro-response data for transmission to a data analyzer, wherein the data analyzer assesses user response to the product in the post-purchase state and compares product post-purchase response with product pre-purchase response.

12. The apparatus of claim 11, wherein neuro-response data is collected using an EEG headset having a plurality of dry electrodes, each of the plurality of dry electrodes having a corresponding amplifier.

13. The apparatus of claim 12, wherein the EEG headset includes a flexible printed circuit board.

14. The apparatus of claim 13, wherein each corresponding amplifier is configured on the flexible printed circuit board.

15. The apparatus of claim 11, wherein the product is identified using a camera.

16. The apparatus of claim 11, wherein the product is identified using a radio frequency identification (RFID) tag.

17. The apparatus of claim 11, wherein the post-purchase state is a state of storage in the home of the user.

18. The apparatus of claim 11, wherein the post-purchase state is a state of partial usage in the home of the user.

19. The apparatus of claim 11, wherein the post-purchase state corresponds to a predetermine period of time after purchase by the user.

20. The apparatus of claim 11, wherein the post-purchase response is reevaluated after the product is initially used and when the product is about to be disposed of.

21. A system, comprising:

means for identifying a product in a post-purchase state;

means for receiving neuro-response data from a user exposed to the product in the post-purchase state, wherein the neuro-response data is collected using an electroencephalography (EEG) headset;

means for associating the neuro-response data with the product;

means for transmitting neuro-response data to a data analyzer, wherein the data analyzer assesses user response to the product in the post-purchase state and compares product post-purchase response with product pre-purchase response.