Systems and Methods for Panel Enhancement with Transaction Data
First Claim
1. A computer-implemented method, comprising:
- generating audience measurement data regarding presentation of information to a plurality of customers via one or more media channels;
identifying the plurality of customers to a transaction handler to request information;
receiving, in a computing apparatus, the information generated based on transaction data related to a plurality of transactions processed at the transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer among the plurality of customers, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; and
generating, using the computing apparatus, a report based on the audience measurement data and the information generated based on the transaction data.
1 Assignment
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Accused Products
Abstract
In one aspect, a computing apparatus is configured to generate audience measurement data regarding presentation of information to a plurality of customers via one or more media channels, identify the plurality of customers to a transaction handler to request information, receive the information generated based on transaction data related to a plurality of transactions processed at the transaction handler, and generate a report based on the audience measurement data and the information generated based on the transaction data. The one or more media channels may include an online media channel, a mobile communication channel, or an offline media channel, such as television broadcast, radio broadcast, newspaper, magazine, direct mail, billboard, etc.
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Citations
20 Claims
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1. A computer-implemented method, comprising:
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generating audience measurement data regarding presentation of information to a plurality of customers via one or more media channels; identifying the plurality of customers to a transaction handler to request information; receiving, in a computing apparatus, the information generated based on transaction data related to a plurality of transactions processed at the transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer among the plurality of customers, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; and generating, using the computing apparatus, a report based on the audience measurement data and the information generated based on the transaction data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer storage medium storing instructions which, when executed on a computer, cause the computer to perform a method, the method comprising:
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generating audience measurement data regarding presentation of information to a plurality of customers via one or more media channels; identifying the plurality of customers to a transaction handler to request information; receiving the information generated based on transaction data related to a plurality of transactions processed at the transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer among the plurality of customers, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; and generating a report based on the audience measurement data and the information generated based on the transaction data.
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20. A system, comprising:
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a memory to store a set of instructions; and at least one processor coupled to the memory to execute the set of instructions to; generate audience measurement data regarding presentation of information to a plurality of customers via one or more media channels; identify the plurality of customers to a transaction handler to request information; receive, in a computing apparatus, the information generated based on transaction data related to a plurality of transactions processed at the transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer among the plurality of customers, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; and generate, using the computing apparatus, a report based on the audience measurement data and the information generated based on the transaction data.
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Specification