MEDIA MANAGEMENT AND TRACKING
2 Assignments
0 Petitions
Accused Products
Abstract
A system for deploying advertisements, including a portable music player including a database of audio advertisements and playback rules therefor, wherein playback rules are used to govern when to play advertisements, an ad updater for periodically receiving advertisements and playback rules, and an ad scheduler for scheduling playback of advertisements in accordance with their playback rules, a host device including a database of audio advertisements and playback rules therefor, an ad provisioner for transferring ads and playback rules to the portable music player, an ad updater for receiving advertisements and playback rules from time to time, and an advertising server including a database of information about advertisers and their advertising campaigns, and for storing audio advertisements, distribution rules therefor and playback rules therefor, an ad provisioner for transferring ads and playback rules to the host device, and a web interface for receiving advertisements and playback rules for an advertising campaign.
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Citations
38 Claims
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1-26. -26. (canceled)
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27. A system for deploying advertisements on portable music players, comprising:
a portable music player, comprising; a database of audio advertisements and playback rules therefor, wherein playback rules are used to govern when to play advertisements; an ad updater for periodically receiving advertisements and playback rules; and an ad scheduler for scheduling playback of advertisements in accordance with their playback rules; a host device that is periodically communicatively coupled with said portable music player, comprising; a database of audio advertisements and playback rules therefor; an ad provisioner for transferring ads and playback rules to said portable music player, when said portable music player is communicatively coupled with the host device; an ad updater for receiving advertisements and playback rules from time to time; and an advertising server that is communicatively coupled with said host device, comprising; a database of information about advertisers and their advertising campaigns, and for storing audio advertisements, distribution rules therefor and playback rules therefor; an ad provisioner for transferring ads and playback rules to said host device; and a web interface for receiving advertisements and playback rules for an advertising campaign, from an advertiser'"'"'s computer. - View Dependent Claims (28)
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29. A portable music player, comprising:
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a database of audio advertisements and playback rules therefor, wherein the playback rules are used to govern when to play the advertisements, and wherein each one of the playback rules comprises a condition and an advertisement, or a condition and a plurality of advertisements; an ad updater for receiving advertisements and playback rules related to an advertising campaign; an ad scheduler for periodically evaluating the playback rule conditions, and for scheduling playback of the advertisements in accordance with the playback rules; and a tracking engine for maintaining a history of advertisements played, and for periodically uploading the history to a server computer and clearing the history thereafter. - View Dependent Claims (30, 31, 32, 33)
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34. A method for deploying advertisements within portable music players, comprising:
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uploading a plurality of audio advertisements and a plurality of playback rules to a server computer, the plurality of advertisements and the plurality of playback rules being designated for deployment in a plurality of portable music players, wherein playback rules are used to govern when to play advertisements; transmitting the plurality of advertisements and the plurality of playback rules to a host device into which at least one of the plurality of portable music players is periodically docked; transmitting at least one advertisement and at least one playback rule from the host device to each of at least one portable music players, when such portable music player is docked in the host device; periodically evaluating at least one playback rule, in each of the plurality of portable music players; and playing at least one advertisement according to said periodically evaluating, in each of the plurality of portable music players. - View Dependent Claims (35, 36, 37, 38)
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Specification