METHOD AND SYSTEM FOR PROVIDING DYNAMIC MARKETING DEVICES BASED ON "REAL-TIME" DATA

• US 20120109733A1
• Filed: 10/29/2010
• Published: 05/03/2012
• Est. Priority Date: 10/29/2010
• Status: Abandoned Application

• Current Assignee: Intuit, Inc.
• Original Assignee: Intuit, Inc.
• Inventors: Hicks, Terry, Roper, Colin J.
• Application Number:
  US12/916,115
• Publication Number:
  US 20120109733A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/0224 based on user history

Abstract

A method and system for providing dynamically customized marketing devices using real-time consumer data whereby shopping analytics data associated with a consumer regarding a consumer'"'"'s current purchase related activity is monitored and/or collected. The shopping analytics data associated with the consumer is then used to automatically modify, and/or create, the terms of a mobile coupon, or other marketing device, and present the transformed mobile coupon, or other marketing device, to the consumer, in relative real-time, and in response to changing circumstances indicated by the shopping analytics data associated with the consumer.

Claims

1. A computing system implemented process for providing dynamically customized marketing devices using real-time consumer data comprising:

obtaining data related to the current shopping related activity of a consumer from a mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer;

using one or more processors associated with one or more computing systems to analyze and transform the data related to the current shopping related activity of a consumer into current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer;

using one or more processors associated with one or more computing systems to automatically generate one or more marketing devices, the terms of the one or more marketing devices being based, at least in part, on the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer; and

providing data representing the one or more marketing devices to the consumer through the mobile computing system associated with the consumer.

2. The computing system implemented process for providing dynamically customized marketing devices using real-time consumer data of claim 1, wherein;

the mobile computing system associated with the consumer is a mobile telephone or smart phone.

3. The computing system implemented process for providing dynamically customized marketing devices using real-time consumer data of claim 1, wherein;

the data related to the current shopping related activity of a consumer obtained from a mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer includes one or more data selected from the group of data consisting of;

data indicating marketing device searches the consumer has recently conducted, and/or is conducting, using the mobile computing system associated with the consumer;

data indicating the marketing devices the consumer has recently accessed, viewed, and/or downloaded, and/or is currently accessing, viewing, and/or downloading using the mobile computing system associated with the consumer;

data indicating recent marketing device redemptions made by the consumer, and/or redemptions currently being made by the consumer, using the mobile computing system associated with the consumer;

data indicating network and/or website searches recently conducted by, or being conducted by, the consumer using the mobile computing system associated with the consumer;

data indicating historical purchase behavior/events associated with the consumer involving the current merchant and/or product or other merchants and/or products;

data indicating various financial data associated with the consumer;

data indicating a date and/or time of day;

camera and/or other video data currently, or recently, recorded by the consumer using the mobile computing system;

data indicating the consumers distance from alternative merchants and/or products; and

current GPS/location data for the consumer obtained from, or provided to, the mobile computing system associated with the consumer.

4. The computing system implemented process for providing dynamically customized marketing devices using real-time consumer data of claim 1, wherein;

the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer includes one or more current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer selected from the group of current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer consisting of;

data indicating what types of products the consumer is currently considering purchasing;

data indicating products related to the types of products the consumer is currently considering purchasing;

data indicating what marketing devices and/or offers are currently being offered to, and/or considered by, the consumer;

data indicating the terms of the marketing devices and/or offers currently being offered to, and/or considered by, the consumer;

data indicating the physical location of the consumer;

data indicating how close the consumer is to actually making a purchase decision; and

data indicating how carefully the consumer is considering a given purchase and how interested the consumer is in a given product or service.

5. The computing system implemented process for providing dynamically customized marketing devices using real-time consumer data of claim 1, wherein;

the automatically generated one or more marketing devices include a mobile coupon.

6. A computing system implemented process for providing dynamically customized marketing devices using real-time consumer data comprising:

obtaining data related to the current shopping related activity of a consumer from a mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer;

using one or more processors associated with one or more computing systems to analyze and transform the data related to the current shopping related activity of a consumer into current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer;

using one or more processors associated with one or more computing systems to automatically transform one or more marketing devices based, at least in part, on the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer; and

providing data representing the one or more transformed marketing devices to the consumer through the mobile computing system associated with the consumer.

7. The computing system implemented process for providing dynamically customized marketing devices using real-time consumer data of claim 6, wherein;

the mobile computing system associated with the consumer is a mobile telephone or smart phone.

8. The computing system implemented process for providing dynamically customized marketing devices using real-time consumer data of claim 6, wherein;

the data related to the current shopping related activity of a consumer obtained from a mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer includes one or more data selected from the group of data consisting of;

data indicating marketing device searches the consumer has recently conducted, and/or is conducting, using the mobile computing system associated with the consumer;

data indicating the marketing devices the consumer has recently accessed, viewed, and/or downloaded, and/or is currently accessing, viewing, and/or downloading using the mobile computing system associated with the consumer;

data indicating recent marketing device redemptions made by the consumer, and/or redemptions currently being made by the consumer, using the mobile computing system associated with the consumer;

data indicating network and/or website searches recently conducted by, or being conducted by, the consumer using the mobile computing system associated with the consumer;

data indicating historical purchase behavior/events associated with the consumer involving the current merchant and/or product or other merchants and/or products;

data indicating various financial data associated with the consumer;

data indicating a date and/or time of day;

camera and/or other video data currently, or recently, recorded by the consumer using the mobile computing system;

data indicating the consumers distance from alternative merchants and/or products; and

current GPS/location data for the consumer obtained from, or provided to, the mobile computing system associated with the consumer.

9. The computing system implemented process for providing dynamically customized marketing devices using real-time consumer data of claim 6, wherein;

the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer includes one or more current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer selected from the group of current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer consisting of;

data indicating what types of products the consumer is currently considering purchasing;

data indicating products related to the types of products the consumer is currently considering purchasing;

data indicating what marketing devices and/or offers are currently being offered to, and/or considered by, the consumer;

data indicating the terms of the marketing devices and/or offers currently being offered to, and/or considered by, the consumer;

data indicating the physical location of the consumer;

data indicating how close the consumer is to actually making a purchase decision; and

data indicating how carefully the consumer is considering a given purchase and how interested the consumer is in a given product or service.

10. The computing system implemented process for providing dynamically customized marketing devices using real-time consumer data of claim 6, wherein;

the automatically transformed one or more marketing devices include a mobile coupon.

11. A system for providing dynamically customized marketing devices using real-time consumer data comprising:

a consumer mobile computing system, the mobile computing system being associated with a consumer;

a marketing device access application implemented, at least in part, on the consumer computing system;

a database;

data representing one or more marketing devices, the data representing one or more marketing devices being stored in the database; and

one or more processors associated with one or more computing systems, the one or more processors executing instructions associated with a process for providing dynamically customized marketing devices, the process for providing dynamically customized marketing devices comprising;

obtaining data related to the current shopping related activity of the consumer from the mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer;

using the one or more processors associated with one or more computing systems to analyze and transform the data related to the current shopping related activity of a consumer into current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer;

using the one or more processors associated with one or more computing systems to automatically generate one or more marketing devices based, at least in part, on the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer; and

providing data representing the one or more marketing devices to the consumer through the mobile computing system associated with the consumer.

12. The system for providing dynamically customized marketing devices using real-time consumer data of claim 11, wherein;

the mobile computing system associated with the consumer is a mobile telephone or smart phone.

13. The system for providing dynamically customized marketing devices using real-time consumer data of claim 11, wherein;

the data related to the current shopping related activity of a consumer obtained from a mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer includes one or more data selected from the group of data consisting of;

data indicating marketing device searches the consumer has recently conducted, and/or is conducting, using the mobile computing system associated with the consumer;

data indicating the marketing devices the consumer has recently accessed, viewed, and/or downloaded, and/or is currently accessing, viewing, and/or downloading using the mobile computing system associated with the consumer;

data indicating recent marketing device redemptions made by the consumer, and/or redemptions currently being made by the consumer, using the mobile computing system associated with the consumer;

data indicating network and/or website searches recently conducted by, or being conducted by, the consumer using the mobile computing system associated with the consumer;

data indicating historical purchase behavior/events associated with the consumer involving the current merchant and/or product or other merchants and/or products;

data indicating various financial data associated with the consumer;

data indicating a date and/or time of day;

camera and/or other video data currently, or recently, recorded by the consumer using the mobile computing system;

data indicating the consumers distance from alternative merchants and/or products; and

current GPS/location data for the consumer obtained from, or provided to, the mobile computing system associated with the consumer.

14. The system for providing dynamically customized marketing devices using real-time consumer data of claim 11, wherein;

the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer includes one or more current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer selected from the group of current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer consisting of;

data indicating what types of products the consumer is currently considering purchasing;

data indicating products related to the types of products the consumer is currently considering purchasing;

data indicating what marketing devices and/or offers are currently being offered to, and/or considered by, the consumer;

data indicating the terms of the marketing devices and/or offers currently being offered to, and/or considered by, the consumer;

data indicating the physical location of the consumer;

data indicating how close the consumer is to actually making a purchase decision; and

data indicating how carefully the consumer is considering a given purchase and how interested the consumer is in a given product or service.

15. The system for providing dynamically customized marketing devices using real-time consumer data of claim 11, wherein;

the automatically generated one or more marketing devices include a mobile coupon.

16. A system for providing dynamically customized marketing devices using real-time consumer data comprising:

a consumer mobile computing system, the mobile computing system being associated with a consumer;

a marketing device access application implemented, at least in part, on the consumer computing system;

a database;

data representing one or more marketing devices, the data representing one or more marketing devices being stored in the database; and

one or more processors associated with one or more computing systems, the one or more processors executing instructions associated with a process for providing dynamically customized marketing devices, the process for providing dynamically customized marketing devices comprising;

obtaining data related to the current shopping related activity of the consumer from the mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer;

using the one or more processors associated with one or more computing systems to analyze and transform the data related to the current shopping related activity of a consumer into current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer;

using the one or more processors associated with one or more computing systems to automatically transform data representing one or more marketing devices in the database based, at least in part, on the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer; and

providing data representing the one or more transformed marketing devices to the consumer through the mobile computing system associated with the consumer.

17. The system for providing dynamically customized marketing devices using real-time consumer data of claim 16, wherein;

the mobile computing system associated with the consumer is a mobile telephone or smart phone.

18. The system for providing dynamically customized marketing devices using real-time consumer data of claim 16, wherein;

the data related to the current shopping related activity of a consumer obtained from a mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer includes one or more data selected from the group of data consisting of;

data indicating marketing device searches the consumer has recently conducted, and/or is conducting, using the mobile computing system associated with the consumer;

data indicating the marketing devices the consumer has recently accessed, viewed, and/or downloaded, and/or is currently accessing, viewing, and/or downloading using the mobile computing system associated with the consumer;

data indicating recent marketing device redemptions made by the consumer, and/or redemptions currently being made by the consumer, using the mobile computing system associated with the consumer;

data indicating network and/or website searches recently conducted by, or being conducted by, the consumer using the mobile computing system associated with the consumer;

data indicating historical purchase behavior/events associated with the consumer involving the current merchant and/or product or other merchants and/or products;

data indicating various financial data associated with the consumer;

data indicating a date and/or time of day;

camera and/or other video data currently, or recently, recorded by the consumer using the mobile computing system;

data indicating the consumers distance from alternative merchants and/or products; and

current GPS/location data for the consumer obtained from, or provided to, the mobile computing system associated with the consumer.

19. The system for providing dynamically customized marketing devices using real-time consumer data of claim 16, wherein;

the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer includes one or more current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer selected from the group of current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer consisting of;

data indicating what types of products the consumer is currently considering purchasing;

data indicating products related to the types of products the consumer is currently considering purchasing;

data indicating what marketing devices and/or offers are currently being offered to, and/or considered by, the consumer;

data indicating the terms of the marketing devices and/or offers currently being offered to, and/or considered by, the consumer;

data indicating the physical location of the consumer;

data indicating how close the consumer is to actually making a purchase decision; and

data indicating how carefully the consumer is considering a given purchase and how interested the consumer is in a given product or service.

20. The system for providing dynamically customized marketing devices using real-time consumer data of claim 16, wherein;

the automatically transformed one or more marketing devices include a mobile coupon.

21. A method for providing dynamically customized marketing devices using real-time consumer data comprising:

obtaining data related to the current shopping related activity of a consumer from a mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer;

analyzing and transforming the data related to the current shopping related activity of a consumer into current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer;

automatically generating one or more marketing devices, the terms of the one or more marketing devices being based, at least in part, on the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer; and

providing data representing the one or more marketing devices to the consumer through the mobile computing system associated with the consumer.

22. The method for providing dynamically customized marketing devices using real-time consumer data of claim 21, wherein;

the mobile computing system associated with the consumer is a mobile telephone or smart phone.

23. The method for providing dynamically customized marketing devices using real-time consumer data of claim 21, wherein;

the data related to the current shopping related activity of a consumer obtained from a mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer includes one or more data selected from the group of data consisting of;

data indicating marketing device searches the consumer has recently conducted, and/or is conducting, using the mobile computing system associated with the consumer;

data indicating the marketing devices the consumer has recently accessed, viewed, and/or downloaded, and/or is currently accessing, viewing, and/or downloading using the mobile computing system associated with the consumer;

data indicating recent marketing device redemptions made by the consumer, and/or redemptions currently being made by the consumer, using the mobile computing system associated with the consumer;

data indicating network and/or website searches recently conducted by, or being conducted by, the consumer using the mobile computing system associated with the consumer;

data indicating historical purchase behavior/events associated with the consumer involving the current merchant and/or product or other merchants and/or products;

data indicating various financial data associated with the consumer;

data indicating a date and/or time of day;

camera and/or other video data currently, or recently, recorded by the consumer using the mobile computing system;

data indicating the consumers distance from alternative merchants and/or products; and

current GPS/location data for the consumer obtained from, or provided to, the mobile computing system associated with the consumer.

24. The method for providing dynamically customized marketing devices using real-time consumer data of claim 21, wherein;

the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer includes one or more current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer selected from the group of current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer consisting of;

data indicating what types of products the consumer is currently considering purchasing;

data indicating products related to the types of products the consumer is currently considering purchasing;

data indicating what marketing devices and/or offers are currently being offered to, and/or considered by, the consumer;

data indicating the terms of the marketing devices and/or offers currently being offered to, and/or considered by, the consumer;

data indicating the physical location of the consumer;

data indicating how close the consumer is to actually making a purchase decision; and

data indicating how carefully the consumer is considering a given purchase and how interested the consumer is in a given product or service.

25. The method for providing dynamically customized marketing devices using real-time consumer data of claim 21, wherein;

the automatically generated one or more marketing devices include a mobile coupon.

26. A method for providing dynamically customized marketing devices using real-time consumer data comprising:

obtaining data related to the current shopping related activity of a consumer from a mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer;

analyzing and transforming the data related to the current shopping related activity of a consumer into current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer;

automatically transforming one or more marketing devices based, at least in part, on the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer; and

providing data representing the one or more transformed marketing devices to the consumer through the mobile computing system associated with the consumer.

27. The method for providing dynamically customized marketing devices using real-time consumer data of claim 26, wherein;

the mobile computing system associated with the consumer is a mobile telephone or smart phone.

28. The method for providing dynamically customized marketing devices using real-time consumer data of claim 26, wherein;

the data related to the current shopping related activity of a consumer obtained from a mobile computing system associated with the consumer and one or more of the consumer'"'"'s interactions with the mobile computing system associated with the consumer includes one or more data selected from the group of data consisting of;

data indicating marketing device searches the consumer has recently conducted, and/or is conducting, using the mobile computing system associated with the consumer;

data indicating the marketing devices the consumer has recently accessed, viewed, and/or downloaded, and/or is currently accessing, viewing, and/or downloading using the mobile computing system associated with the consumer;

data indicating recent marketing device redemptions made by the consumer, and/or redemptions currently being made by the consumer, using the mobile computing system associated with the consumer;

data indicating network and/or website searches recently conducted by, or being conducted by, the consumer using the mobile computing system associated with the consumer;

data indicating historical purchase behavior/events associated with the consumer involving the current merchant and/or product or other merchants and/or products;

data indicating various financial data associated with the consumer;

data indicating a date and/or time of day;

camera and/or other video data currently, or recently, recorded by the consumer using the mobile computing system;

data indicating the consumers distance from alternative merchants and/or products; and

current GPS/location data for the consumer obtained from, or provided to, the mobile computing system associated with the consumer.

29. The method for providing dynamically customized marketing devices using real-time consumer data of claim 26, wherein;

the current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer includes one or more current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer selected from the group of current shopping analytics data associated with the consumer indicating one or more current shopping circumstances associated with the consumer consisting of;

data indicating what types of products the consumer is currently considering purchasing;

data indicating products related to the types of products the consumer is currently considering purchasing;

data indicating what marketing devices and/or offers are currently being offered to, and/or considered by, the consumer;

data indicating the terms of the marketing devices and/or offers currently being offered to, and/or considered by, the consumer;

data indicating the physical location of the consumer;

data indicating how close the consumer is to actually making a purchase decision; and

data indicating how carefully the consumer is considering a given purchase and how interested the consumer is in a given product or service.

30. The method for providing dynamically customized marketing devices using real-time consumer data of claim 26, wherein;

the automatically transformed one or more marketing devices include a mobile coupon.