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USING LOCATION INFORMATION FROM A REQUEST TO CONTROL AD SERVING

  • US 20120109742A1
  • Filed: 10/31/2011
  • Published: 05/03/2012
  • Est. Priority Date: 09/03/2003
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • a) accepting, by a computer system including at least one computer on a network, geolocation information associated with a request;

    b) receiving, with the computer system, an ad determined to be relevant to the request;

    c) determining, with the computer system, a geolocation of a presence of an advertiser of the ad found to be relevant to the request;

    d) determining, with the computer system, a distance using both (1) the geolocation information associated with the request, and (2) the geolocation of the presence of the advertiser;

    e) determining, with the computer system, a score of the ad using the determined distance; and

    f) controlling serving of the ad, for rendering on a client device, using the determined score.

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