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TRACKING LOCATION-SPECIFIC AD PERFORMANCE

  • US 20120109744A1
  • Filed: 10/31/2011
  • Published: 05/03/2012
  • Est. Priority Date: 09/03/2003
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • a) accepting, by a computer system including at least one computer on a network, geolocation information associated with a request;

    b) selecting, with the computer system, an ad using the request;

    c) serving, with the computer system, the ad to induce an impression of the ad;

    d) receiving, with the computer system, a user selection of the ad served; and

    e) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user selection of the ad, and (3) at least one of (A) the geolocation information associated with the request, or (B) geolocation targeting information used when serving the ad.

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