TRACKING LOCATION-SPECIFIC AD PERFORMANCE
First Claim
1. A computer-implemented method comprising:
- a) accepting, by a computer system including at least one computer on a network, geolocation information associated with a request;
b) selecting, with the computer system, an ad using the request;
c) serving, with the computer system, the ad to induce an impression of the ad;
d) receiving, with the computer system, a user selection of the ad served; and
e) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user selection of the ad, and (3) at least one of (A) the geolocation information associated with the request, or (B) geolocation targeting information used when serving the ad.
1 Assignment
0 Petitions
Accused Products
Abstract
The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example.
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Citations
18 Claims
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1. A computer-implemented method comprising:
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a) accepting, by a computer system including at least one computer on a network, geolocation information associated with a request; b) selecting, with the computer system, an ad using the request; c) serving, with the computer system, the ad to induce an impression of the ad; d) receiving, with the computer system, a user selection of the ad served; and e) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user selection of the ad, and (3) at least one of (A) the geolocation information associated with the request, or (B) geolocation targeting information used when serving the ad. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. Apparatus comprising:
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a) at least one processor; and b) at least one storage device storing processor-executable instructions which, when executed by the at least one processor, cause the at least one processor to perform a method including; 1) accepting geolocation information associated with a request; 2) selecting an ad using the request; 3) serving the ad to induce an impression of the ad; 4) receiving a user selection of the ad served; and 5) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user selection of the ad, and (3) at least one of (A) the geolocation information associated with the request, or (B) geolocation targeting information used when serving the ad. - View Dependent Claims (11, 12, 13)
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14. A non-transitory storage medium storing processor-executable instructions which, when executed by at least one processor, cause the at least one processor to perform a method including:
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a) accepting geolocation information associated with a request; b) selecting an ad using the request; c) serving the ad to induce an impression of the ad; d) receiving a user selection of the ad served; and e) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user selection of the ad, and (3) at least one of (A) the geolocation information associated with the request, or (B) geolocation targeting information used when serving the ad. - View Dependent Claims (15, 17, 18)
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Specification