NEWS COMMENT RELATED ONLINE ADVERTISING
First Claim
Patent Images
1. A method comprising:
- using one or more computers, obtaining information indicating that an online user is engaged in news comment viewing or interaction activity, wherein the activity includes interacting with one or more comments following or displayed below a news article on a Web page;
using one or more computers targeting the online user with an online advertisement based at least in part on the activity; and
using one or more computers, facilitating serving of the online advertisement to the user.
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Abstract
Techniques are provided relating to online advertising in connection with news comments. Information may be obtained indicating that an online user is engaged in news comment viewing or interaction activity, including interacting one or more comments, such as user comments, following or displayed below a news article on a Web page. An online advertisement may be targeted to the online user based at least in part on the activity, such as by being targeted based on a topic or opinion associated with the one or more news comments, or of a reply or other action of the online user.
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Citations
20 Claims
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1. A method comprising:
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using one or more computers, obtaining information indicating that an online user is engaged in news comment viewing or interaction activity, wherein the activity includes interacting with one or more comments following or displayed below a news article on a Web page; using one or more computers targeting the online user with an online advertisement based at least in part on the activity; and using one or more computers, facilitating serving of the online advertisement to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system comprising:
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one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for; using one or more computers, obtaining information indicating that an online user is engaged in news comment viewing or interaction activity, wherein the activity includes interacting with one or more comments following or displayed below a news article on a Web page; using one or more computers, targeting the online user with an online advertisement based at least in part on the activity; and using one or more computers, facilitating serving of the online advertisement to the user. - View Dependent Claims (16, 17, 18, 19)
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20. A computer readable medium or media containing instructions for executing a method comprising:
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using one or more computers, obtaining information indicating that an online user is engaged in news comment viewing or interaction activity, wherein the activity includes interacting with one or more comments following or displayed below a news article on a Web page; using one or more computers, targeting the online user with an online advertisement based at least in part on the activity; and using one or more computers, facilitating serving of the online advertisement to the user after the Web page is loaded and while the online user is engaged in the activity.
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Specification