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METHODS OF MARKETING MEDICAL SERVICES USING SOFTWARE APPLICATIONS

  • US 20120109747A1
  • Filed: 11/02/2011
  • Published: 05/03/2012
  • Est. Priority Date: 11/03/2010
  • Status: Abandoned Application
First Claim
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1. A medical marketing service system comprising:

  • one or more computer processors;

    a computer-readable storage media in communication with the one or more computer processors;

    an electronic, searchable database stored on the computer-readable storage media that comprises information related to medical services, the database configured to store data relating to medical services offered by each of a plurality of medical service providers,wherein each of said medical service providers pay a fee to contract with said medical marketing service to have its data maintained in said database in an active referral status;

    a network port configured to receive information from an individual, the information relating to desired medical services,the one or more computer processors configured to query said database based on the information received from said individual and, based on a plurality of evaluation factors, identify a best fit medical service provider from said plurality of medical service providers stored in the database and having an active referral status,wherein said evaluation factors comprise one or more of specialization in a particular medical procedure, geographic location, patient feedback, outside medical service provider rankings, number of medical procedures performed, duration of contract with said medical marketing service, revenue generated for said medical marketing service, and adherence to contractual terms with said medical marketing service, andwherein, after identification of said best fit medical service provider, transmitting an advertisement to said individual comprising information identifying the services provided by said best fit medical service provider, but without specifically identifying said best fit medical service provider.

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