METHODS OF MARKETING MEDICAL SERVICES USING SOFTWARE APPLICATIONS

• US 20120109747A1
• Filed: 11/02/2011
• Published: 05/03/2012
• Est. Priority Date: 11/03/2010
• Status: Abandoned Application

• Current Assignee: Birsect LLC
• Original Assignee: Birsect LLC
• Inventors: Bircoll, Mel
• Application Number:
  US13/287,958
• Publication Number:
  US 20120109747A1
• Time in Patent Office: Days
• US Class Current: 705/14.52
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G16H 40/67 for remote operation

Abstract

The present application relates systems, and methods of using the systems disclosed herein for marketing services and business methods for marketing services. In several embodiments, the system and methods are used to market premium medical related services and provide at least medical service providers with a mechanism to invest in the system for potential future investment returns.

Claims

1. A medical marketing service system comprising:

one or more computer processors;

a computer-readable storage media in communication with the one or more computer processors;

an electronic, searchable database stored on the computer-readable storage media that comprises information related to medical services, the database configured to store data relating to medical services offered by each of a plurality of medical service providers,

wherein each of said medical service providers pay a fee to contract with said medical marketing service to have its data maintained in said database in an active referral status;

a network port configured to receive information from an individual, the information relating to desired medical services,

the one or more computer processors configured to query said database based on the information received from said individual and, based on a plurality of evaluation factors, identify a best fit medical service provider from said plurality of medical service providers stored in the database and having an active referral status,

wherein said evaluation factors comprise one or more of specialization in a particular medical procedure, geographic location, patient feedback, outside medical service provider rankings, number of medical procedures performed, duration of contract with said medical marketing service, revenue generated for said medical marketing service, and adherence to contractual terms with said medical marketing service, and

wherein, after identification of said best fit medical service provider, transmitting an advertisement to said individual comprising information identifying the services provided by said best fit medical service provider, but without specifically identifying said best fit medical service provider.

2. A method for marketing a particular medical service comprising:

receiving information from an individual seeking a particular medical service, said information comprising information regarding the particular medical service sought;

using one or more computer processors to query an electronic, searchable database stored on computer-readable storage media that comprises, said database comprising data relating to medical services offered by each of a plurality of medical service providers,

wherein each of said medical service providers have contracted with a marketing service that houses said database to have its data maintained in said database in an active referral status,

wherein said database categorizes said medical service providers based on at least one particular medical service which said medical service provider provides;

wherein said query identifies, based on the information received from said individual and, based on a plurality of evaluation factors, identify a best fit medical service provider from said plurality of medical service providers stored in the database and having an active referral status,

wherein said evaluation factors comprise one or more of specialization in a particular medical procedure, geographic location, patient feedback, outside medical service provider rankings, number of medical procedures performed, duration of contract with said medical marketing service, revenue generated for said medical marketing service, and adherence to contractual terms with said medical marketing service; and

transmitting an advertisement to said individual comprising information identifying the services provided by said best fit medical service provider, but without specifically identifying said best fit medical service provider, thereby marketing a particular medical service.