SYSTEMS AND METHODS FOR DELIVERING TARGETED CONTENT TO A CONSUMER'S MOBILE DEVICE BASED ON THE CONSUMER'S PHYSICAL LOCATION AND SOCIAL MEDIA MEMBERSHIPS

• US 20120109752A1
• Filed: 10/06/2011
• Published: 05/03/2012
• Est. Priority Date: 08/19/2009
• Status: Abandoned Application

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Vitrue, Inc. (Oracle Corporation)
• Inventors: Strutton, Michael J., Nolt, John B., Schult, John, Lee, Jon M., Reynolds, Jason C., Sawyer, Sean, Uhlir, Kurt B.
• Application Number:
  US13/267,772
• Publication Number:
  US 20120109752A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 51/066 Format adaptation, e.g. format conversion or compression
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

Systems and methods for creation, management and delivery of targeted marketing campaigns to a consumer based on a consumer'"'"'s social check-in activity as identified by a consumer on one or more location based social networks. In one embodiment, a campaign management system receives information relating to a consumer'"'"'s social check-in activity from various (heterogeneous) location based social networks in a wide variety of formats, and further normalizes such disparate information received into a standardized format. According to an aspect, the system processes the normalized information in conjunction with pre-stored marketing campaigns created by marketers for purposes of identifying consumers who satisfy one or more conditions specific to the pre-stored marketing campaigns. Campaign-related information corresponding to the pre-stored marketing campaigns generally comprise various promotional offers, discounts, coupons, etc., which are delivered to the identified consumers, who initiate some kind of action thereby fulfilling the marketing campaign.

Claims

1. A method for delivering targeted content to members of a plurality of location-based social networks (LBSNs), wherein the plurality of LBSNs are in operative communications with a campaign management system (CMS) that enables creation and management of the targeted content, and wherein the targeted content includes one or more campaign criteria that dictates whether targeted content should be delivered to one or more LBSN members, comprising the steps of:

receiving check-in information from the plurality of LBSNs at the CMS indicating social check-in activity for a plurality of LBSN members;

normalizing the check-in information from the plurality of LBSNs at the CMS into a predetermined standardized format, wherein the predetermined standardized format is agnostic of each LBSN format;

retrieving pre-stored targeted content from a CMS database and extracting the one or more campaign criteria from the pre-stored targeted content;

determining whether at least one instance of the normalized check-in information satisfies the one or more campaign criteria in the targeted content; and

if at least one instance of the normalized check-in information satisfies the campaign criteria for the targeted content, delivering the targeted content to at least one LBSN member corresponding to the at least one instance of the normalized check-in information that satisfied the campaign criteria corresponding to the targeted content.

2. The method of claim 1, wherein the check-in information indicates a spatial or temporal social check-in activity for each LBSN member.

3. The method of claim 1, wherein the check-in information comprises one or more of the following:

a location identifier indicating a physical location of a LBSN member, a time identifier indicating at time for the social check-in activity, an LBSN member identifier (ID).

4. The method of claim 1, wherein the step of normalizing the check-in information from the plurality of LBSNs at the CMS into the predetermined standardized format comprises the steps of:

querying each of the plurality of LBSNs for a respective check-in information format type for each data category in the check-in information;

associating each respective check-in information format type for each data category for each LBSN with a corresponding, predetermined standardized format type in the predetermined standardized format at the CMS;

extracting each data item from the check-in information, wherein each data item corresponds to a respective data category; and

formatting each data item according to its corresponding, predetermined standardized data format type based on its respective data category.

5. The method of claim 1, wherein the step of normalizing the check-in information from the plurality of LBSNs at the CMS into the predetermined standardized format comprises the steps of:

parsing the check-in information to identify specific data type characteristics corresponding to particular data types;

comparing the identified specific data type characteristics with a predetermined list of specific data type characteristics corresponding to particular data types; and

if the identified specific data type characteristics match one of the predetermined specific data type characteristics, formatting the check-in information to a predetermined standardized format based on an identified data type.

6. The method of claim 1, further comprising the step of, if campaign criteria for more than one instance of targeted content is satisfied, determining respective targeted content to be sent to one or more LBSN members based on a predetermined priority algorithm.

7. The method of claim 1, wherein the step of determining whether at least one instance of the normalized check-in information satisfies the one or more campaign criteria in the targeted content comprises comparing the normalized check-in information to the campaign criteria to identify whether the campaign criteria has been satisfied.

8. The method of claim 1, wherein the at least one LBSN member takes some action with respect to the delivered targeted content to redeem the delivered targeted content.

9. The method of claim 1, further comprising the step of processing information relating to satisfied campaign criteria and delivered targeted content to identify analytics relating to LBSN member behavior.

10. The method of claim 1, wherein the targeted content comprises targeted marketing offers that are dependent upon satisfaction of marketing campaign criteria.

11. The method of claim 1, wherein the targeted content is selected from the group comprising:

promotional content, marketing offers, discounts, coupons, polls, loyalty points, online games, reward certificates, free items, requests for action, advertisements.

12. The method of claim 1, wherein the one or more campaign criteria for determining whether the targeted content should be delivered to one or more LBSN members is selected from the group comprising:

a spatial location of the social check-in activity, a temporal location of the social check-in activity, a time of the social check-in activity, a history of previous social check-in activities by an LBSN member, demographic information, previously-indicated preferences for LBSN members, group check-ins.

13. The method of claim 1, further comprising the step of communicating information from the CMS to one or more marketers that created the targeted content corresponding to satisfaction of campaign criteria associated with targeted content.

14. The method of claim 1, wherein the check-in information is communicated from an LBSN member to an LBSN via a mobile device application program running on the LBSN member'"'"'s mobile device.

15. The method of claim 1, wherein the step of delivering the targeted content to at least one LBSN member comprises displaying the targeted content on a mobile device of the LBSN member.

16. The method of claim 1, wherein the step of delivering the targeted content to at least one LBSN member comprises delivering the content via one or more of the following:

short messaging service (SMS) message, multimedia messaging service (MMS) message, email, voicemail, social media system message, LBSN message, telephone communication, providing a link to a website, sending hard copy content.

17. A method for delivering targeted marketing offers to members of a plurality of location-based social networks (LBSNs), wherein the plurality of LBSNs are in operative communications with a campaign management system (CMS) that enables creation and management of the targeted marketing offers, comprising the steps of:

receiving marketing campaign information at the CMS from one or more marketers corresponding to targeted marketing offers to be delivered to one or more LBSN members, wherein the marketing campaign information includes one or more campaign criteria that dictates whether corresponding targeted marketing offers should be delivered to the one or more LBSN members;

querying the plurality of LBSNs for check-in information indicating social check-in activity for a plurality of LBSN members;

receiving check-in information from the plurality of LBSNs at the CMS;

normalizing the check-in information from the plurality of LBSNs at the CMS into a predetermined standardized format, wherein the predetermined standardized format is agnostic of each LBSN format;

identifying one or more LBSN members to whom one or more targeted marketing offers should be delivered based on a comparison of the normalized check-in information for each LBSM member against the one or more campaign criteria associated with the targeted marketing offers; and

delivering the one or more targeted marketing offers to the one or more LBSN members whose normalized check-in information satisfied the one or more campaign criteria.

18. The method of claim 17, wherein the check-in information indicates a spatial or temporal social check-in activity for each LBSN member.

19. The method of claim 17, wherein the check-in information comprises one or more of the following:

a location identifier indicating a physical location of a LBSN member, a time identifier indicating at time for the social check-in activity, an LBSN member identifier (ID).

20. The method of claim 17, wherein the step of normalizing the check-in information from the plurality of LBSNs at the CMS into the predetermined standardized format comprises the steps of:

querying each of the plurality of LBSNs for a respective check-in information format type for each data category in the check-in information;

associating each respective check-in information format type for each data category for each LBSN with a corresponding, predetermined standardized format type in the predetermined standardized format at the CMS;

extracting each data item from the check-in information, wherein each data item corresponds to a respective data category; and

formatting each data item according to its corresponding, predetermined standardized data format type based on its respective data category.

21. The method of claim 17, wherein the step of normalizing the check-in information from the plurality of LBSNs at the CMS into the predetermined standardized format comprises the steps of:

parsing the check-in information to identify specific data type characteristics corresponding to particular data types;

comparing the identified specific data type characteristics with a predetermined list of specific data type characteristics corresponding to particular data types; and

if the identified specific data type characteristics match one of the predetermined specific data type characteristics, formatting the check-in information to a predetermined standardized format based on an identified data type.

22. The method of claim 17, wherein the step of delivering the one or more targeted marketing offers to the one or more LBSN members comprises displaying the one or more targeted marketing offers on a mobile device of each LBSN member.