SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENTS IN AN INTEGRATED VOICE NAVIGATION SERVICES ENVIRONMENT
First Claim
1. A method for providing advertisements in an integrated voice navigation services environment, comprising:
- identifying a current location associated with a navigation device using a location detection system;
retrieving shared knowledge and information used to interpret natural language utterances that relate to a navigation context in the integrated voice navigation services environment;
identifying one or more advertisements based on one or more affinities among the current location associated with the navigation device and the shared knowledge and the information used to interpret the natural language utterances that relate to the navigation context in the integrated voice navigation services environment; and
generating a multi-modal output to present the one or more advertisements via the navigation device.
9 Assignments
0 Petitions
Accused Products
Abstract
The system and method described herein may provide advertisements in an integrated voice navigation services environment. In particular, one or more advertisements may be identified based on affinities among a current location associated with a navigation device and shared knowledge and information used to interpret natural language utterances that relate to a navigation context, wherein the one or more advertisements may then be presented via a multi-modal output. As such, the shared knowledge and the information relating to the navigation context may provide the system and method with dynamic awareness relating to context, available information sources, domain knowledge, and user behavior and preferences, among other things, which may be used to deliver targeted and contextually relevant advertisements in the integrated navigation services environment.
139 Citations
33 Claims
-
1. A method for providing advertisements in an integrated voice navigation services environment, comprising:
-
identifying a current location associated with a navigation device using a location detection system; retrieving shared knowledge and information used to interpret natural language utterances that relate to a navigation context in the integrated voice navigation services environment; identifying one or more advertisements based on one or more affinities among the current location associated with the navigation device and the shared knowledge and the information used to interpret the natural language utterances that relate to the navigation context in the integrated voice navigation services environment; and generating a multi-modal output to present the one or more advertisements via the navigation device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A system for providing advertisements in an integrated voice navigation services environment, comprising:
-
a location detection system configured to identify a current location associated with a navigation device; and a conversational language processor configured to; retrieve shared knowledge and information used to interpret natural language utterances that relate to a navigation context in the integrated voice navigation services environment; identify one or more advertisements based on one or more affinities among the current location associated with the navigation device and the shared knowledge and the information used to interpret the natural language utterances that relate to the navigation context in the integrated voice navigation services environment; and generate a multi-modal output to present the one or more advertisements. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
-
-
23. A navigation device for dynamically generating a recognition grammar in an integrated voice navigation services environment, wherein the navigation device comprises one or more processors configured to:
-
identify a current location associated with the navigation device; retrieve shared knowledge and information used to interpret natural language utterances that relate to a navigation context in the integrated voice navigation services environment; identify one or more advertisements based on one or more affinities among the current location associated with the navigation device and the shared knowledge and the information used to interpret the natural language utterances that relate to the navigation context in the integrated voice navigation services environment; and generate a multi-modal output to present the one or more advertisements. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
-
Specification